The essence, aroma, and sweetness of fish, meat, or vegetables are always found in the first taste, right when they are freshly caught or harvested. To ensure the preservation of this flavor, keeping the food fresh and true to its original taste, Samsung has actively pursued the development of special food preservation technologies for its refrigerators.
Why Today's Food Rarely Retains Its “Original” Flavor
With the advancements in transportation and food processing industries, consumers can now taste exotic and nutritious dishes ranging from fresh farm produce to diverse seafood from fishing villages and fisheries. However, it's peculiar that consumers sometimes don't find it as “appetizing” due to the slightly different taste compared to when we eat at home or in a fresh, live seafood restaurant.
A simple, understandable explanation for this issue is that improper food storage disrupts the balance structure, significantly diminishing the quality of the food's flavor after cooking.
Through their new campaign, Samsung aims to emphasize the appreciation for the technology they've developed in collaboration with farmers, ensuring that all ingredients reach consumers with their original fresh and delicious taste intact. Simultaneously, they illustrate the image of technology trusted by hardworking farmers in cultivating and growing food.

The Optimal Fresh Zone with a standard -1°C freezing function in Samsung refrigerators.
Samsung's Special Food Preservation Technology
Certified for quality by the international inspection group Intertek, the soft freezing compartment Optimal Fresh Zone with a standard -1°C in Samsung refrigerators helps preserve complete nutrition, the original taste of each piece of meat/fish.
The brilliance of this technology lies in the fact that food doesn't need to be thawed; it can be sliced directly, saving cooking time.
“Below -1°C, frozen fish deteriorates immediately; the -1°C standard helps maintain the original vibrant red color of fish meat, along with the layer of bright white fat and the intact meat structure, preserving the quality of the flavor,” shared the Salmon King of Thac Bac.
Furthermore, the 2 independent cooling systems of Twin Cooling Plus technology are designed with separate cooling units to preserve up to 70% moisture, keeping food fresh for longer, up to 2 times longer. It's similar to farmers consistently moisturizing vegetables and roots to maintain freshness and crispiness right after harvest.

Comparison between Single Cooling and Twin Independent Cooling in Samsung.
“Maintaining moisture during the preservation of vegetables and fruits is crucial, affecting the freshness of various greens, and the Twin Cooling Plus refrigerator has performed exceptionally well in this stage to ensure the freshness and full flavor of vegetables and fruits,” shared the farmer from Ban Me.
The Twin Cooling Plus technology is versatile, offering 5 specialized preservation modes tailored to the individual needs of users. This enhances food preservation efficiency, alters interaction with the refrigerator, and effectively saves energy.

The Twin Cooling Plus with dual independent cooling systems keeps food fresh twice as long.
Samsung's refrigerator models not only bring users peace of mind about the quality of the “original” flavor but also touch the hearts of users by acknowledging the efforts of farmers and growers, ensuring that their hard work is truly appreciated.
Contact the Mytour Supermarket hotline at 1900 2628 to get an authentic Samsung refrigerator with attractive offers.
