Buzz
The product line undergoes upgrades, focusing on connectivity and enhancing customer viewing experiences.
Premium Experience and Connectivity on Neo QLED
Samsung's latest Neo QLED 8K and 4K are the ideal choice for consumers seeking to upgrade their TV experience. The image quality of Neo QLED is supported by the Quantum Neural Processor, Quantum Mini LED with a 14-bit processor, and AI enhancement, enabling features like Shape Adaptive Light Control and Real Depth Enhancer Pro to fine-tune three-dimensional images.
In addition to sharp image quality, Samsung's 2023 Neo QLED TVs feature high-resolution panels and exclusive algorithms, enhancing the new Auto HDR Remastering feature. The device utilizes AI to analyze and apply HDR effects in real-time to SDR content on a scene-by-scene basis, increasing brightness and vividness for SDR content.
Special Feature: Starting now, SmartThings users won't need to purchase an additional SmartThings hub to connect and control Zigbee and Thread devices. In 2023, a SmartThings Zigbee & Matter Thread One-Chip module will be directly integrated into Samsung products. SmartThings will automatically synchronize devices, including Samsung, third-party, and IoT devices, for easy control, delivering optimal, seamless connected device experiences.
- Chat Together: Users can easily join real-time online group chats, share thoughts, and provide feedback with others viewing the same content.
- ConnecTime: Facilitates easier video calls from connected devices, providing a larger platform for video calls on TV and supporting seamless switching to smaller devices if users want to move and switch calls to another screen.
- 3D Map View: Designed to help users conveniently control and monitor linked devices, Samsung's 3D Map View mode provides a panoramic view of the entire house and all SmartThings devices in an instant.
Expand Viewing Options with Samsung OLED
To offer more choices for users, Samsung's 2023 OLED TVs now come in 55, 65, and upcoming 77-inch sizes, equipped with familiar Quantum Dot technology from Samsung's Neo QLED lineup and a Neural Quantum processor with 20 neural networks inherited from the Neo QLED 8K series to maintain key strengths of OLED technology while improving limitations in brightness and color reproduction.
Additionally, the new 2023 OLED TVs feature a 144Hz refresh rate and all of Samsung's smart features, including the Samsung Gaming Hub. For the first time in OLED TV history, Samsung's OLED products have achieved AMD's FreeSync Premium Pro certification.
Explore the Gaming World with Samsung Gaming Hub
Samsung Gaming Hub, where gaming passion thrives on Samsung Smart TV, offers unlimited access to a warehouse of thousands of online games from major partners like Xbox, NVIDIA GeForce NOW, Amazon Luna, and Utomik. Users don't have to download and are not limited by storage capacity. It's the most immersive gaming experience ever, where gamers just need to turn on the TV and 'battle' away.
Samsung Gaming Hub was introduced last year, delivering extraordinary image quality and an entirely new gaming experience approach – such as multitasking features, new partnerships, and 4K resolution streaming capabilities. Players can view different content simultaneously.
In 2023, upgrades for GameBar 3.0 with features like Minimap Sharing and Virtual Aim Point will enhance the gaming experience. Minimap Sharing allows players to quickly view a mini-map on any screen, while Virtual Aim Point is designed for first-person shooter (FPS) games.
Samsung Gaming Hub is also compatible with Samsung's smart monitors and gaming displays, including the Odyssey lineup. With Odyssey Ark, players can experience role-playing games on the 1000R curved 55-inch screen by rotating the screen vertically or horizontally, accompanied by vibrant sound quality.
Elevate Lifestyle with New Features and Lifestyle Product Line
Consumer lifestyle needs are constantly evolving. To meet these desires, Samsung has introduced enhanced products and features to elevate the user experience to new heights and allow users the freedom to choose how they view and interact with their screens.
- The Premiere 8K: Samsung will introduce the new The Premiere 8K projector. The ultra-short-throw projector line adds an 8K version, allowing customers to enjoy an incredibly large screen up to 150 inches simultaneously.
- The Freestyle with Smart EDGE Blending: The Freestyle is an optimally flexible device, allowing users to view anything they want, anywhere. In 2023, users can leverage the new Smart EDGE Blending feature, enabling the use of two devices and viewing content in 21:9 format without the need for manual arrangement or adjustment. The 2023 Freestyle will also support the Samsung Gaming Hub, allowing entertainment on the go.
- UI Interface and New Accessories: In 2023, Samsung will bring a new and enhanced Samsung Art Store with features like previews and providing expanded content, simulating experiences similar to visiting exhibition rooms or museums. Another new feature is the option for metal frame customization, enhancing the modern and luxurious look of The Frame. Samsung's latest TV lineup can be mounted with Wall Mount and Rotating Stand, providing vertical viewing and automatic rotation experiences of The Sero for other TVs, including The Frame and Neo QLED.
Immersive Audio and AI Sound Quality
Samsung TVs are not only equipped with impressive integrated speakers but also feature powerful audio devices and features to enhance the cinematic experience.
- AI Sound Remastering: 2023 TVs and soundbars feature Sound Remastering function, using AI to edit each sound unit to ensure clear vocals, fully covered surround sound, and appropriate volume for each component.
- New Soundbars: HW-Q990C, with 11.1.4-channel sound support Dolby Atmos, HW-S800B ultra-thin provides powerful vibrant Dolby Atmos sound from a 3.1.2-channel device only 40mm high and 38mm deep. The speaker easily connects to any TV and still delivers clear sound with powerful bass.
- Q-Symphony: A harmonious combination of TV and soundbar, the new 2023 version Q-Symphony device will provide significantly improved sound when the soundbar is plugged into the TV's Neural Processor to analyze and process each sound signal for high detail.
