Buzz
Samsung brings a glimpse of the future of screen technology by introducing the new generation QLED 8K lineup at CES 2020. Especially notable is Samsung's first-ever edgeless TV - the Q950 8K QLED TV.
1. Samsung unveils Q950TS QLED 8K: Infinity edge display
Samsung introduces a vision of the future of screen technology by unveiling the new generation QLED 8K lineup at CES 2020. Notably, it's the first edgeless TV by Samsung - Q950TS 8K QLED TV.
The 2020 QLED 8K lineup delivers an unparalleled viewing experience along with superior integrated smart technology. Leveraging the power of upgraded artificial intelligence enhances sound, picture, and other smart features. Moreover, this technology brings a range of intelligent features provided by Tizen, making voice commands and accessing new features like Tap View, Digital Butler, and Samsung Health easier than ever.
The new Q950TS QLED 8K TV is the epitome of these various enhancements, being the first TV in the industry equipped with surround sound, true-to-life 8K resolution, and an exquisitely slim design.
Redefining TV Design
The Q950TS product fundamentally eliminates the surrounding frame of the screen to achieve a screen-to-body ratio of nearly 99%, the highest ratio in the current market. With the border of the TV almost completely disappearing, viewers watching from distances of 10-15 feet (300-450 cm) will experience stunning effects from the Infinity Screen. This provides an even more amazing viewing experience, blurring the boundaries between the TV and the surrounding environment.
Furthermore, the entire screen of the Q950 is only 15 mm thin. Combined with a black background panel and a completely flat design, the Q950 can be placed flush against the wall or when placed on a stand, it can create a striking image for the home.
Redefining Image Quality
The 2020 QLED 8K lineup is the clearest evidence of Samsung's commitment to leading the deployment, application, and presentation of TV programs with 8K resolution. Each model in this product line meets all the requirements of the Certified Test Specifications of the 8K Association as well as the CTA 8K Ultra HD Display Definition.
Additionally, the QLED 8K product line is one of the first TV series in the industry to support the projection of program content with 8K resolution. In 2020, with the QLED 8K TV, consumers will be able to enjoy and stream AV1 video codec content recorded in 8K resolution. This capability will be integrated into all 2020 Samsung 8K TVs.
In addition, Samsung is collaborating with partners such as YouTube to plan the release of 8K resolution content.
Aside from building an 8K ecosystem across the industry, the QLED 8K product line will also allow consumers to experience the power of 8K resolution even when viewing content with lower resolutions. Leveraging Samsung's powerful semiconductor technology, the new generation Quantum Processor 8K of Q950 with upgraded AI features, combined with machine learning methods, analyzes and identifies the characteristics of each pixel. It then restores various elements of the image to create a perfect 8K quality image, regardless of the original program quality.
The Q950 also harnesses the power of artificial intelligence to prevent viewers from being affected by surrounding factors while watching TV. With traditional TVs, the sensors inside can only adjust the screen brightness based on the ambient room light, while with the Q950, the Adaptive Picture feature ensures that the TV can maintain the clearest image in bright rooms while still maintaining high contrast by distributing light for each specific scene.
Another common issue that may affect content streaming is internet connection speed. AI ScaleNet ensures smooth internet connection by optimizing the available network bandwidth. This technology compresses content immediately after it is transmitted from providers and restores that content after the signal is transmitted to the TV. This helps transmissions occur faster by using half the bandwidth compared to usual. Samsung continues to collaborate with Amazon on this feature, to further optimize AI ScaleNet from standard definition to 4K on Prime Video.
Enhancing Audio Performance
When it comes to immersive viewing experiences, sound quality is just as important as image quality. That's why the Samsung Q950 delivers the best sound quality on the market today. This TV model integrates speakers on each side of the screen and subwoofers at the rear. When combined with the Object Tracking Sound+ feature, an AI-based software that allows sound direction to match the motion direction of the image on the screen, the Q950 can deliver crisp 5.1 surround sound.
Q950 also features dialogue volume adjustment to prevent sound interference from other ambient noises such as blender or vacuum cleaner sounds. According to surveys in the US, up to 40% of consumers say that noises from household appliances distract them while watching TV. The Active Voice Amplifier feature will detect these noises and automatically increase the volume of voices from programs being broadcast on TV.
Lastly, the Q950 can transform into an additional audio channel when connected to the Q Series 2020 sound system like the Q800 series, a product nominated for Best Innovation at CES 2020. Q-Symphony combines sound from both devices to create a dynamic and immersive living space.
Redefining Viewing Experience
Today, consumers can easily access and enjoy online streaming content more than ever before. That's why the 2020 QLED 8K TV lineup brings many unique features, helping users enjoy their favorite content better across various devices.
In 2020, Samsung's Bixby virtual assistant will become smarter. Consumers can use the TV to change the atmosphere of the room; for example, if they need a quiet space, the TV can display relaxing images on the screen to create a comfortable feeling. Additionally, Samsung allows users to switch virtual assistant options by integrating Amazon Alexa and Google Assistant into the 2020 QLED 8K TV lineup. Now, users can easily access their favorite content, along with TV and smart home control features.
The Universal Guide feature on the Q950 has been completely upgraded. This feature uses AI algorithms to analyze the content that consumers watch, as well as the services and TV channels they commonly use, to provide personalized recommendations based on preferences and habits.
With Samsung TV Plus, Samsung's free smart TV service, consumers can easily access new content even when they no longer use cable TV. Consumers just need an internet connection to watch news, sports, entertainment, and continuously updated content. Currently, Samsung TV Plus offers nearly 100 channels, including CBSN (CBS's 24/7 news channel), Yahoo Finance, Lively Place (from A&E Networks), Bon Appétit, VEVO, Outside TV +, and more.
Redefining Connected Life
The 2020 QLED 8K TV lineup is developed based on consumers' habits of using screen devices today through newly integrated features into their modern lifestyles.
According to statistics, four out of five people nowadays do not exercise regularly. Samsung has developed health care and exercise features suitable for users' busy schedules. With the introduction of Samsung Health on TV, the Q950 will serve as a health and home relaxation center. Through Samsung Health on Q950, users will be able to track their activities, monitor progress, and common fitness goals for the whole family. Additionally, they can access health apps from leading partners such as Calm, FitPlan, Jillian Michaels, Echelon, Obe Fitness, Barre 3, and more.
Additionally, many consumers have the habit of using their phones while watching TV, although using both devices simultaneously can be challenging. The Multi-View feature will make this easier by switching the phone screen to the TV alongside a separate window for their TV content. With 14 different layouts, users can customize their viewing experience, from watching two programs side by side to viewing in a small window or other options.
To create a streamlined experience for consumers, the Q950 also provides innovative ways to cast content from phones to the TV and control home appliances. Tap View allows consumers to cast their phone screen to the TV by touching the two devices together. And with Digital Butler, users can control more devices than ever using infrared technology to detect and control non-IoT devices in the home.
(Source: Samsungvn.com)
