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The flagship series merges premium design with exquisite image quality, AI technology, and outstanding sound experience
1. Samsung introduces its 2020 CES QLED 8K TV lineup
The flagship series combines premium design with exquisite image quality, AI technology, and outstanding sound experience
Las Vegas, Nevada – January 5, 2020 – Electronics company Samsung offers a glimpse into the future of display technology by unveiling its new generation QLED 8K lineup at CES 2020 in Las Vegas. The products represent the latest advancements, providing users with an immersive viewing experience through connectivity features, integrating various technologies into daily life, delivering the ultimate home entertainment experience.
The 2020 QLED 8K lineup delivers an unprecedented viewing experience along with superior integrated smart technology. Leveraging the power of upgraded artificial intelligence enhances the product in terms of sound, image, and other intelligent features. Additionally, this technology will also provide users with a range of smart features offered by Tizen, making voice commands and accessing new features like Tap View, Digital Butler, and Samsung Health easier than ever.
The latest Q950TS QLED 8K TV represents the pinnacle of various innovations, being the first TV in the industry equipped with surround sound, true-to-life 8K resolution, and an incredibly sleek design.
Joe Stinziano, Head of Consumer Electronics at Samsung North America, shares: '8K resolution will have a significant impact on this industry. Currently, the over 75-inch TV screen segment is the fastest growing in the market, and 8K technology will also be invested in this segment. Samsung's 2020 lineup of 8K products will showcase the potential of this technology. Unprecedented lifelike images and cutting-edge smart features will enable consumers to experience their passions in an incredibly simple and comprehensive way.'
Redefining TV Design
The Q950TS product fundamentally eliminates the bezel around the screen to achieve a screen-to-body ratio of nearly 99%, the highest ratio in the market today. With the bezel almost completely disappearing, when users watch TV from a distance of 10-15 feet (300-450 cm), they will experience the stunning effect of the Infinity Screen. This provides an even more amazing viewing experience, eliminating the boundaries between the TV and the surrounding environment.
Additionally, the entire screen of the Q950TS is only 15 mm thin. Combined with a black panel with a completely flat design, the Q950TS can be placed flush against the wall or when placed on a stand, it can create a remarkable image for the home.
Redefining Image Quality
The 2020 QLED 8K series stands as the clearest testament to Samsung's ongoing commitment to leading the deployment, application, and presentation of 8K resolution TV programs. Each model in this series meets all requirements of the 8K Association’s Certified Test Specifications and the CTA 8K Ultra HD Display Definition.
Moreover, the QLED 8K series is among the first in the industry to support the playback of 8K resolution program content. In 2020, with the QLED 8K TV, consumers can enjoy and stream AV1 video codec recorded in 8K resolution. All 2020 Samsung QLED 8K TVs will feature this capability.
Additionally, Samsung is collaborating with partners such as YouTube to plan the release of 8K resolution content.
Beyond establishing an 8K ecosystem across the industry, the QLED 8K series will also enable consumers to experience the power of 8K resolution even when viewing programs with lower resolutions. Leveraging Samsung's robust semiconductor technology, the new generation Quantum Processor 8K of the Q950 enhances artificial intelligence, utilizing machine learning to analyze and identify the characteristics of each pixel. It then restores various elements of the image to create a perfect 8K quality image, regardless of the original program's quality.
The Q950 also harnesses the power of artificial intelligence to ensure viewers are not affected by surrounding factors while watching TV. Unlike traditional TVs, which adjust screen brightness based on ambient light, the Q950's Adaptive Picture feature ensures the TV maintains the clearest image in a bright room while still maintaining high contrast by allocating light for each specific scene.
Another common issue that may affect content streaming is internet connection speed. AI ScaleNet ensures smooth internet connectivity by optimizing available network bandwidth. This technology compresses content immediately after transmission from providers and restores it after the signal reaches the TV. This speeds up transmission, using only half the bandwidth compared to conventional methods. Samsung continues to collaborate with Amazon on this feature, further optimizing AI ScaleNet from standard definition to 4K on Prime Video.
Enhancing Audio Performance
When it comes to immersive viewing experiences, sound quality is as crucial as image quality. That's why the Samsung Q950 delivers the best audio quality on the market today. This TV model integrates speakers on each side of the screen and a subwoofer at the back. Combined with the Object Tracking Sound+ feature, an AI-based software that aligns sound direction with the motion direction of the image on the screen, the Q950 can deliver clear 5.1 surround sound.
The Q950 also features volume adjustment for dialogue segments to prevent sound interference from other ambient noises such as blender or vacuum cleaner sounds. According to a survey conducted in the United States, up to 40% of consumers say that sounds from household appliances distract them while watching TV. The Active Voice Amplifier feature detects these noises and automatically increases the volume of voices from programs being played on TV.
Lastly, the Q950 can transform into an additional audio channel when connected to the Q Series 2020 sound system like the Q800 series, a product nominated for Best Innovation at CES 2020. Q-Symphony combines sound from both devices to create a vibrant and immersive living space.
Redefining Viewing Experience
Today, consumers can easily access and enjoy online streaming content more than ever before. That's why the 2020 QLED 8K TV series brings many unique features, helping users enjoy their favorite content better across various devices.
In 2020, Samsung's Bixby virtual assistant will become smarter. Consumers can use the TV to change the ambiance of the room; for example, if they need a quiet space, the TV can display relaxing images on the screen, creating a comfortable atmosphere. Additionally, Samsung allows users to switch virtual assistant options by integrating Amazon Alexa and Google Assistant into the 2020 QLED 8K TV lineup. Now, users can easily access their favorite content, along with TV and smart home control features.
The Universal Guide feature on the Q950 has been completely upgraded. This feature utilizes AI algorithms to analyze the content consumers watch, as well as the services and TV channels they frequently use, to provide personalized recommendations based on preferences and habits.
With Samsung TV Plus, Samsung's free smart TV service, consumers can easily access new content even if they no longer use cable TV. Consumers only need an internet connection to watch news, sports, entertainment, and continuously updated content. Currently, Samsung TV Plus offers nearly 100 channels, including CBSN (CBS's 24/7 news channel), Yahoo Finance, Lively Place (from A&E Networks), Bon Appétit, VEVO, Outside TV +, and more.
Redefining Connected Living
The 2020 QLED 8K TV series is developed based on the modern consumer's screen device usage habits through new features integrated into their lifestyle.
According to statistics, four out of five people nowadays do not exercise regularly. Samsung has developed health care and fitness features suitable for users' busy schedules. With the introduction of Samsung Health on the TV, the Q950 will serve as a health and home relaxation center. Through Samsung Health on the Q950, users will be able to track their activities, monitor progress, and common exercise goals for the whole family. Additionally, they can access health apps from leading partners such as Calm, FitPlan, Jillian Michaels, Echelon, Obe Fitness, Barre 3, and more.
Moreover, many consumers have the habit of using their phones while watching TV, although using both devices simultaneously can be a bit challenging. The Multi-View feature makes this easier by seamlessly switching the phone screen onto the TV alongside a separate window for their TV content. With 14 different layouts, users can customize their viewing experience, from watching 2 programs side by side to viewing in a small window or other options.
To create a streamlined experience for consumers, the Q950 also offers innovative ways to cast content from the phone to the TV and control home appliances. Tap View allows consumers to cast their phone screen to the TV by simply tapping the two devices together. And with Digital Butler, users can control more devices than ever before using infrared technology to detect and control non-IoT devices in the home.
