Samsung unveils the Bespoke Top Freezer Refrigerator with trendy color options, priced from 12.88 million dong.

Additionally, the appliance makes food preservation convenient, efficient, and flexible with its latest cooling technology and optimal energy-saving mode.

The new Samsung Bespoke Top Freezer Refrigerator offers a wide range of color choices and a sleek flat design, brightening up kitchen spaces with vibrant colors. Users have additional options with Glam Glass finish in White Quartz/Pink Crystal/Navy Blue, creating a luxurious appearance, or Cotta ceramic finish in White Quartz/Chestnut Brown bringing warmth to the kitchen.

The flexible Optimal Fresh+ freezer compartment of the Bespoke Top Freezer Refrigerator offers four separate cooling modes and keeps food fresh twice as long as standard cooling modes.

Four flexible temperature modes including Cool Zone, Meat and Fish, Soft Freeze, and Quick Chill – located in the independently controlled top compartment of the refrigerator. With a sealed design and 99% antibacterial properties, the soft freeze compartment prevents odor mixing and safeguards your family's health.

The Cool Zone mode is ideal for storing fresh produce and everyday items like dairy and cold cuts. If users want to preserve meat, fish, and poultry not yet frozen, the Meat and Fish mode is the best choice to maintain maximum freshness for up to seven days. For longer preservation times of up to 14 days, the Soft Freeze mode (-4°C) is the most suitable option, or users can also rapidly chill food and beverages with the Quick Chill mode.

The new Bespoke Top Freezer refrigerator integrates the exclusive Space Max technology, increasing the capacity by an additional 20 liters compared to a similarly sized refrigerator, allowing users to comfortably store all their favorite foods. This technology features ultra-fine Urethane beads that make the refrigerator thinner without compromising energy efficiency. It expands the space of the compartments and wide shelves, suitable for preserving foods in various shapes and sizes while maintaining a beautiful and seamless design.

The SmartThings Energy AI energy-saving mode utilizes AI to track usage habits and energy consumption levels of the Bespoke Top Freezer refrigerator. It then analyzes the data and provides detailed useful information through the SmartThings app, helping users proactively save energy.

If the monthly electricity bill exceeds the predetermined target, SmartThings will send a warning to users by suggesting switching to AI energy mode, reducing energy usage by up to 7% with just one button press.

The Bespoke Top Freezer refrigerator will be officially available in the Vietnamese market in color options (White Quartz/Pink Crystal/Navy Blue) and prices starting from 12,889,800 VND.