Signs for Recognizing Vietnam's Tourism Brand

The new symbol of Vietnam's tourism is a lotus flower with 5 petals carrying the message 'Vietnam – Endless Beauty'.

Signs for Recognizing Vietnam's Tourism Brand

On December 4th in Hanoi, the Vietnam National Administration of Tourism introduced guidelines for using the brand identity 'Vietnam – Timeless Charm' to enhance the development of Vietnam's tourism brand, aiming for the development strategy of Vietnamese tourism until 2020, with a vision for 2030.

According to Mr. Nguyen Van Tuan, Director General of the Vietnam National Administration of Tourism, based on the need to establish and develop a consistent brand, the Vietnamese tourism industry has been implementing a tourism brand development strategy with the assistance of the EU Project.

The lotus flower is chosen as the main symbol for Vietnam's tourism, designed with 5 petals, 5 colors, reflecting the diversity of tourist destinations, their allure, the rich experiences, and beautiful emotions of travelers when visiting Vietnam. According to Eastern philosophy, the number 5 represents hope and perfect harmony of life values.

Introduction to the structure of the brand 'Vietnam – Timeless Charm' highlighting the core values of Vietnamese tourism: time, intensity, mystery, and commitment.

Time: The brand aims to establish Vietnam as a destination offering relaxation and genuine enjoyment for travelers to rejuvenate physically and mentally through unique experiences.

Intensity: Vietnam's tourism resources such as beaches, islands, mountains, and forests with diverse beauty will provide strong experiences and emotions for travelers.

Mystery: Vietnamese culture with its various ethnic groups, religions, beliefs, and Eastern traditions remains mysterious to travelers from around the world who eagerly seek to explore.

Commitment: Vietnam is committed to providing services of the highest quality.

Alongside the core values, the brand 'Vietnam – Timeless Charm' also introduces four main product lines: Beach and island tourism, Cultural tourism, Nature-connected tourism, and City tourism.

Branch brands of regions, localities, and enterprises need to be built and developed based on the values and attributes of the overarching brand 'Vietnam – Timeless Charm'.

According to VnExpress

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Reference: Travel guide by Mytour