Snapchat is set to begin testing unmissable ads from May.

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Ngày cập nhật gần nhất: 15/4/2026

Snapchat is gradually losing its footing in the fierce competition with other social media services. Perhaps that's why the company keeps innovating, providing new features for Snapchat. Some sources suggest Snapchat is planning to start testing unmissable ads from May.

According to Digiday's report, Snapchat plans to start testing unmissable ads in some programs from May. A spokesperson for Snap Inc has also confirmed that the company will begin testing 6-second unskippable ads.

The new ads will be rolled out on the platform around mid-May, specifically on May 15. With ads being its sole revenue source, engaging ad products will be crucial for the company's revenue.

Currently, the platform inserts ads between Stories, but users can easily skip these ads with a tap. In terms of perception, receiving new ads must be seamless, as most users are accustomed to seeing ads while watching programs.

The new ads will feature high-quality content produced by media companies like NBCUniversal, Viacom, and some other media companies. The program will last from 3 to 5 minutes, with 6-second ads embedded within.

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Frequently Asked Questions

What new advertising features is Snapchat planning to test in May?

Snapchat is planning to test unmissable ads starting in May, specifically introducing 6-second unskippable ads. This initiative aims to enhance ad engagement and revenue for the platform.

How will the new ads on Snapchat be integrated into existing content?

The new ads will be seamlessly integrated into existing content, appearing during programs lasting 3 to 5 minutes, thereby enhancing the viewing experience while maintaining ad visibility.

Are the new Snapchat ads expected to change user experience significantly?

Yes, the new Snapchat ads are expected to change user experience significantly by introducing unskippable ads, which may alter how users interact with content on the platform.

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