Prompt: Social discourse on the phenomenon of false advertising
I. Detailed Outline
II. Sample Essay
Social discourse on the phenomenon of false advertising
I. Outline of social discourse on the phenomenon of false advertising (Standard)
1. Introduction
Introducing the discourse topic: The phenomenon of false advertising
2. Body of the discourse
a. Presenting manifestations and realities of false advertising.
- Explaining the concept of 'advertising'
- Manifestations of false advertising: Providing false information, exaggerating benefits, or concealing harm.
- Reality: Rampant and uncontrollable...(Continued)
>> See details of the outline of social discourse on the phenomenon of false advertising here
II. Sample Essay on Social Discourse on the Phenomenon of False Advertising (Standard)
The process of buying and selling goods exchange is always a fundamental need of human beings and is increasingly being vigorously developed. Therefore, in today's society, there are many methods for manufacturers to market products and goods to consumers, and one of the popular forms is through advertising. However, this method is being abused, leading to the phenomenon of false advertising.
As we know, advertising is a form belonging to the service-commercial sector, born based on the need to bring products closer to consumers through mass media. Nowadays, sellers, investors can apply this form to introduce products through channels such as television, newspapers, banners, or even social networking sites like Facebook, Zalo, etc. However, the use of advertising is taking place in a negative direction. People misuse it to satisfy revenue ambitions. Public opinion is still shocked and stirred by the case of Happy Shopping Company blatantly promoting and advertising smuggled goods. After exaggerating the utility and function of the product, deceptive tactics are employed to deceive the psychology of consumers. Products are portrayed as good but with limited offers, prompting buyers to make hasty purchasing decisions without verifying the origin of the product. Especially, false advertising is prevalent in products directly affecting consumers' health such as food and medicine. In the market, there are ordinary drugs that, after being exaggerated by businessmen, become miraculous drugs that can cure all diseases. Or there are advertisements that conceal harm and adverse effects on users such as whitening creams, weight loss drugs, which are still being consumed in large quantities. So who will directly bear the consequences of this situation?
Firstly, false advertising directly affects consumers both materially and health-wise. When exposed to advertising information, buyers are willing to spend large sums of money to get the product. After use, consumers are 'shocked' and 'disillusioned' about the things that advertising mentions. Therefore, when exposed to advertisements about the miraculous whitening effects of whitening creams, women are willing to use them with the desire to beautify and improve their appearance. But over time, the active ingredients in the cream make the delicate skin become thinner, eroded, and face a series of problems such as dermatitis, allergies, then the hidden dangers and the marketing 'wings', the real quality of the product are exposed and revealed. Next, the phenomenon of false advertising is also a violation of business ethics and disrupts the market for buying, selling, and exchanging goods, which is already complex, while also causing the problem of rampant fake news on public media.
Although the Advertising Law has been enacted, it seems that its effects have not been fully realized. The explosion of the information technology era, the media has led to the difficulty of controlling advertising activities. At the same time, businessmen, entrepreneurs with the mentality of 'one capital, four profits' have disregarded means to exaggerate the utility, provide false information about goods to achieve profit and revenue ambitions, making buyers not sober and quickly make decisions about purchasing products.
Faced with this situation, we need to strengthen measures to protect consumer rights and maintain market stability. Goods circulating in the market need to ensure transparency regarding their origin, quality, and usage. Business owners are responsible for providing accurate and sufficient information about their products. At the same time, consumers need to be vigilant when accessing products.
False advertising has become one of the reasons leading to the circulation of counterfeit goods, counterfeit products, and disrupting the market. Therefore, let's all become smart consumers by carefully considering and being vigilant about products when exposed to advertising.
END
The widespread phenomenon of false advertising has become a 'hot' issue of concern in society, especially when well-known artists endorse brands whose quality and origin are unclear, causing many people to be perplexed. The social discourse on the prevalence of false advertising has led to in-depth discussions on this issue alongside other concerning topics such as the sale of street peddled goods, the habit of smoking, the issue of cultural misconduct in today's society, and the trend of selfie addiction among young people.
