Sony debuts its first-ever line of hearing aids, priced from $1,000 to $1,300

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In the middle of this year, the FDA authorized the sale of hearing assistance devices over the counter, aiming to enhance accessibility for individuals with hearing impairments. Sony partnered with WS Audiology, a specialized company in this field, to produce these hearing aids. The initial offerings, the CRE-C10 and CRE-E10, are priced at $1,000 and $1,300 respectively.

Sony indicates that these devices target customers with mild to moderate hearing loss. Users can manage them by installing the Hearing Control app, which provides step-by-step instructions for tailoring the hearing aids to individual needs. Alternatively, users can utilize the self-fit function to select from pre-existing profiles. According to Sony, these profiles are based on thousands of real-world test results.

Sony advertises the CRE-C10 as the smallest on the current hearing aid market, boasting excellent sound quality and up to 70 hours of continuous battery life. The product is now available for $1,000 on Amazon, Best Buy, and select patient support facilities.

The remaining model, CRE-E10, resembles other wireless earbuds on the market, offering up to 26 hours of playtime on a single charge. It features Bluetooth connectivity, allowing users to listen to music directly. However, initial compatibility is limited to iOS. The product is set to launch by the end of this year for $1,300 on Sony's website.Thanks to the FDA's approval, the hearing aid market has attracted many familiar audio manufacturers. Last year, Bose and Lexio introduced the SoundControl line of hearing aids, unveiling the B1 model priced at $900 a few days ago. Jabra has also entered this market. Sonova, a specialist in hearing aids, acquired Sennheiser's consumer headphone division last year, likely preparing for new hearing aid models in the near future.

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Frequently Asked Questions

What are the features of Sony's CRE-C10 and CRE-E10 hearing aids?

Sony's CRE-C10 is the smallest hearing aid on the market, offering excellent sound quality and up to 70 hours of battery life. The CRE-E10 resembles wireless earbuds, providing 26 hours of playtime with Bluetooth connectivity for music streaming, although it's currently compatible only with iOS devices.

How can users manage their hearing aids using the Hearing Control app?

Users can manage their Sony hearing aids through the Hearing Control app, which offers step-by-step instructions to customize the devices according to individual hearing needs. Additionally, the app provides a self-fit function for selecting from pre-existing profiles based on extensive real-world test results.

Are the new Sony hearing aids suitable for all types of hearing loss?

No, the Sony CRE-C10 and CRE-E10 hearing aids are specifically designed for individuals with mild to moderate hearing loss, making them less suitable for those with more severe hearing impairments.

What is the pricing and availability of Sony's new hearing aids?

The Sony CRE-C10 is priced at $1,000 and is available on Amazon, Best Buy, and select patient support facilities. The CRE-E10 will launch at $1,300 on Sony's website by the end of this year.