Buzz
In recent years, many brands have been promoting panel solutions like QLED or Nano to deliver more vibrant colors on LCD TVs. However, little is known that Sony pioneered this technology back in 2013 with the name 'TRILUMINOS Display', applied across the entire range of 4K TVs in 2020.
1. Sony decides to bring TRILUMINOS Display – a high-end image solution – to mainstream TV
In recent years, many brands have begun advocating for panel solutions like QLED or Nano to bring more color to LCD TVs. However, few know that Sony was a pioneer in developing this technology since 2013, named 'TRILUMINOS Display', applied across the entire 4K TV lineup in 2020.
Elevating display technology across mainstream TVs
Due to cost concerns, competitors only apply image quality enhancement for high-end TV generations. On the other hand, Sony not only makes significant upgrades in sound and optimization for 8K and OLED product lines but also implements numerous improvements for 4K LCD series. The most notable is applying the premium TRILUMINOS Display color technology to the entire BRAVIA 2020 lineup, even the most budget-friendly products, aiming to provide a top-notch visual experience for the majority of users.
TRILUMINOS is an image technology that reproduces hard-to-display colors such as green, blue, and red. Thanks to this technology, different colors on the TV screen will be reproduced with various shades to deliver a rich and comprehensive color range, something nearly impossible with traditional LCD technology. By successfully upgrading TRILUMINOS across the entire 2020 TV lineup, Sony ensures that consumers receive maximum image quality at a reasonable cost.
TRILUMINOS utilizes a wide color spectrum to reproduce more colors than conventional TVs
Exclusive Image Technology from Sony
Displaying colors is not just about the panel; it requires a combination of processing and color technology, where Sony excels in showcasing brilliant images through TRILUMINOS Display.
Equipping the premium TRILUMINOS Display technology is only part of the story, not mentioning the X1 processing - the crystallization of Sony's TV technology over decades of research and development. The pinnacle is the X1 Ultimate, enhancing brightness, vibrant colors, and realism on Sony BRAVIA TVs like never before. Perhaps that's why rivals Samsung and LG had to hastily introduce image processing chips like Quantum or Alpha in their TVs over the past three years. However, most reputable tech sources acknowledge that Sony's exclusive X1 chip is always at a different level.
Additionally, Sony adds numerous image enhancement technologies and new features to the entire range of BRAVIA 2020 TVs. For instance, the X-Wide Angle screen enhances display capabilities when viewing content from various angles, addressing the weakness of color quality reduction faced by many other LCD TVs.
Sony X9500H 4K TV (left) reproduces images beautifully, detailed, and sharper than other brand TVs (right) in a direct comparison on a well-known tech forum
A unique algorithm from Sony, equally important, is the Dual Database Process - utilizing two independent databases, with tens of thousands of different reference samples to process images. The first database is used to upgrade resolution for each object on the screen for sharper display, while the remaining data is used to reduce noise and improve overall image quality. Combined with Object-Based HDR Remaster, each independent object continues to be analyzed and processed for color, significantly improving realism and color depth compared to original images. Ambient Optimization - automatically optimizing brightness, image quality, and sound according to real-world environments to maximize the experience with simple voice-controlled commands.
It's evident that Sony is a pioneer in optimizing images by upgrading the exclusive TRILUMINOS display technology for the entire BRAVIA 4K TV lineup in 2020. The product is also equipped with superior sound technology, the cutting-edge Android TV 9.0 operating system with over 5,000 apps, and integrated Vietnamese-language Google Assistant, supporting voice commands from three regions. The perfect experience from image and sound quality to key smart features sets Sony's BRAVIA 4K TV apart from the rest of the market.
