Buzz
Immerse completely in the thrilling and emotionally authentic experience just like the real world around us. That's the driving force behind the development of BRAVIA XR™ TV - built on the new Cognitive Processor XR™ design aimed at replicating human brain's thinking and reaction.
1. Sony's groundbreaking cognitive intelligence TV
Immerse completely in the thrilling and emotionally authentic experience just like the real world around us. That's the driving force behind the development of BRAVIA XR™ TV - built on the new Cognitive Processor XR™ design aimed at replicating human brain's thinking and reaction.
What is cognitive intelligence?
How we perceive the world based on information from eyes and ears to the brain simultaneously. Regular AI can only detect and analyze factors like color, contrast, and individual details. The Cognitive Processor XR can analyze all factors simultaneously, much like our brain.
Analyzing hundreds of pieces of information akin to the human brain
To create this realistic feel, the Cognitive Processor XR divides the screen into hundreds of zones and identifies each object within these zones better than ever before. Additionally, in a second, this technology can cross-analyze hundreds of thousands of different factors that make up the image, similar to how the human brain operates.
Images as lifelike as perceiving the world through our eyes
Every element harmonized, balanced for vividly lifelike images
Unlike regular TVs that adjust all image factors to the same level, BRAVIA XR TV with cross-analysis technology adjusts each factor to achieve the best final result, combined with other elements, creating harmony and a completely authentic feel.
Focusing in a manner akin to the human eye
TV BRAVIA XR operates akin to our eyes: detecting focal points in scenes and enhancing each object's details to ensure prominent subjects with a natural depth perception like in the real world.
Creating a more authentic, immersive sound space, akin to listening in real life
Sound positioned as if actions are happening around you
With advanced sound processing capabilities mimicking the human ear by accurately identifying the sound's origin and placing it in the right position on the screen, TV BRAVIA XR puts you in the center of the scene.
Virtual sound experience with additional dimensions
Delivering sound horizontally and vertically, TV BRAVIA XR creates a truly multi-dimensional experience. The TV analyzes and converts sound into 5.1.2 channel surround sound, creating a truly 3D sound space.
Enhance your interest and emotions through the screen
How does reality feel? That's what TV BRAVIA XR4 aims for through “Cognitive Intelligence”. This technology understands how the eyes see, ears hear, and reflects human perspectives better on the screen - for a closer-to-reality experience and deeper immersion into every scene.
Listen to the philosophy behind BRAVIA XR
Listen to the team of engineers responsible for TV BRAVIA XR sharing about the factors driving them to create a completely new type of TV processor.
Explore the inspiration behind the design of BRAVIA XR
Listen to the creative team behind the design of BRAVIA XR sharing about the minimalist idea of the product with ultra-thin bezels and one slate design for a truly immersive home experience.
Discover the latest updates about TV BRAVIA XR
Explore the philosophy behind BRAVIA XR integrating Cognitive Processor XR as well as how this product enhances image and sound for a more authentic experience than ever before. Watch the interview with our Google TV partners about their involvement in these features.
Watch the demonstration of BRAVIA XR
Uncover the technology behind the BRAVIA XR series and learn about all the enhancements in image, sound, and smart features that make this TV stand out.
