Buzz
Sony's BRAVIA XR TV not only boasts stylish design but also prioritizes environmental consciousness. Up to 40% sustainable materials are utilized in the rear casing of large screen models.
2. Sony's XR TV: Eco-Friendly Entertainment
Sony's BRAVIA XR TV not only boasts stylish design but also prioritizes environmental consciousness. Up to 40% sustainable materials are utilized in the rear casing of large screen models.
Sustainability at Every Scene with BRAVIA
The demand for larger TV screens is increasing, which poses the risk of consuming more resources and energy. However, Sony's commitment to sustainability is efficiently realized through TV viewing.
Immersive Experience Combined with Environmental Consciousness
Create entertaining activities while still reducing non-renewable energy consumption. With BRAVIA, you can enjoy the most vibrant TV experiences and stunning design, alongside enhancements that minimize the use of non-renewable resources and reduce environmental impact.
Reducing Consumption of Virgin Plastics and Total Plastic Volume
Sony's Advanced Technology for Sustainability. Sony has integrated efforts to minimize the use of virgin plastics from packaging to major components such as the rear casing.
High Levels of Recycled Plastics with Sony's SORPLAS™
By considering every aspect of design, from material development to aesthetics, Sony continues to increase the use of recycled materials without compromising design. Sony's SORPLAS™ recycled plastic is used for the casing of the A80 - 55 inch series1 to reduce overall virgin plastic usage by about 50%, providing high-quality finishing materials.
External Air Injection System
Utilizing precision casting techniques creates sturdy and visually appealing structures while significantly reducing weight. Conventional molds require overflow to avoid uneven finishing materials; however, with the external air injection system, plastic parts can be air-pressed to eliminate warping and waste.
[1] Dents due to uneven pressure with conventional molds
[2] No dents when casting with External Air Injection System
[3] Exterior Surface
[4] Interior Surface
[5] Instead of overflow plastic, air pressure is applied from the rear to avoid uneven pressure.
Environmentally Friendly Packaging
Typically, above and below the BRAVIA TV requires packaging materials, as well as on the left and right ends. However, after numerous simulations and leveraging years of warehouse experience, Sony has found a way to improve the packaging materials above and below to protect the TV without the need for additional packing accessories—reducing weight by 25%
Delivering High-Quality Imaging and Energy Savings
Automated Brightness Control for Optimal Viewing and Energy Usage
Efficient Energy Usage Based on Brightness Levels of Each Image Position
