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Top-rated TVs in 2019 as voted by Rtings magazine
The impressive image quality of OLED is achieved through self-emissive organic pixels, capable of independently turning on and off, creating absolute deep black and infinite contrast without the need for a backlight. In contrast, current LCD TVs use LED backlight zones, and these LED backlights cannot turn on and off independently but are controlled (dimmed) through the liquid crystal layer on top.
Manufacturers' Shift and the Rise of OLED TVs
The forecast predicts that OLED TVs will replace the LCD LED generation, prompting manufacturers to adapt and find alternative solutions. According to statistics, about 15 leading TV manufacturers worldwide have adopted LG-manufactured OLED panels to develop premium TV lines. This includes prominent names like Sony, Panasonic, Philips, various Chinese companies, and the luxury electronics brand Bang & Olufsen.
The transition of these major brands has fueled the strong growth of the OLED TV market. According to IHS Markit, by 2026, OLED TV sales will reach 17.79 million units, a significant increase from 1.79 million units in 2017. Meanwhile, LCD screen TV sales will experience slow growth, only 1.6% from 2017 to 2026.
LG's Massive New 8K TV Model Photo: T.Luan
Additionally, Samsung is also developing an improved quantum dot LCD LED TV. However, recent reports suggest that the South Korean company will experiment with quantum dot OLED TVs in 2020, although this plan is now postponed to 2023.
In its latest plan, LG aims to produce over 4 million OLED panels for TVs in 2019, with approximately 1 million panels supplied to Japanese TV brands Sony and Panasonic.
According to Business Korea's report in 2018, LG Electronics claimed 62.2% of the total global OLED TV sales, followed by Sony with an 18.9% market share and Panasonic with 7.7% market share. Other brands also utilize LG's OLED panels, including AOC/Philips with a 5.7% market share and Skyworth with a 2.4% market share.
