The 5 most famous Tet markets in Vietnam

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Ngày cập nhật gần nhất: 15/4/2026

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1. Chuong Market, Thanh Hoa

2. Vieng Market, Nam Dinh

3. Go Market, Binh Dinh

4. Den Ca Market, Hai Duong

5. Den Bich La Market

1. Chuong Market, Thanh Hoa

Every year, on the 6th day of the Lunar New Year, thousands of people from all over the province flock to Giang Village, Dong Hoang Commune, Dong Son District to attend the unique Chuong Market, which is held only once a year. Located by the Hoang River, at the intersection of three districts – Dong Son, Thieu Hoa, and Trieu Son – the market is made accessible by a temporary bamboo bridge built by the local authorities to connect Dong Son and Trieu Son. As dawn breaks, people of all ages head to the riverside embankment to ‘buy luck and sell misfortune.’ It is believed that attending the Chuong Market will rid you of bad luck and bring good fortune for the year ahead. Missing this market is said to bring misfortune and failure in business throughout the year. The market is known for its rustic food items, with tomatoes, rice crackers, and eggs being essential goods. Even if strangers meet, they often engage in playful food fights with tomatoes and eggs, and the more you're hit, the luckier you're believed to be. CONTACT INFORMATION:
Address: Giang Village, Dong Hoang Commune, Dong Son District, Thanh Hoa Province
Opening hours: 6th day of the Lunar New Year

Chuong Market, Thanh Hoa

Vieng Market, Nam Dinh

2. Vieng Market, Nam Dinh

Legend has it that two generals, while passing through Nam Giang, had their horses' hooves damaged and were forced to stop. In the nearby village of Van Trang, known for its traditional blacksmithing, the locals helped repair the horses' hooves and the weapons they carried. While waiting, the generals ordered their troops to set up a ceremony to announce their victory. Upon hearing this, people from surrounding villages brought cattle to slaughter in celebration. This event became a yearly tradition, where the people of Nam Truc district began celebrating the 7th and 8th days of the Lunar New Year in honor of the two generals. It also became an occasion for villagers to exchange farming experiences and showcase traditional handicrafts. The word “Viềng” in Viềng Market refers to the idea of people gathering and reuniting to celebrate the new year together. At the market, you’ll find agricultural tools like baskets, rakes, and sickles. Many believe that buying these tools once a year will ensure a bountiful harvest. You can also buy ornamental plants and fruit trees as a symbol of prosperity for the year ahead. The sale of buffalo and beef, especially the beef which is offered as a tribute to the goddess Liễu Hạnh, carries a special significance, making the purchase feel like receiving a blessing for the year.

Vieng Market, Nam Dinh

Go Market, Binh Dinh

3. Go Market, Binh Dinh

The Spring Festival at Go Market is held once a year on the first morning of the Lunar New Year at Go Market in Phong Thanh Village, Tuy Phuoc Town, Binh Dinh. In the hearts of the people of Tuy Phuoc and Binh Dinh, Go Market is a place of joy and a way to bring good fortune on the first day of the new year.

As dawn breaks, the market begins to gather. People from surrounding areas bring local products, with betel and areca nuts being the most common. The buying and selling are not motivated by business but by the desire to seek good luck and find a small joy on the first day of the new year.

Besides trading for good luck, visitors can enjoy local specialties such as fish cakes, fermented pork rolls, and sticky rice cakes, as well as participate in traditional folk games like Bai Choi singing, lottery, human chess, and lion dances. By midday, the market disperses, but without a doubt, everyone will return the next year. Having existed for nearly 300 years, the Go Market Festival has kept its traditional charm and continues to grow with more diverse activities. In addition to food stalls for the festival-goers, local people still offer homemade products, agricultural goods, and fresh seafood for worship and meals during the three days of Tet. Visitors to Go Market can also buy souvenirs, symbolizing the exchange of good luck, wishing for a prosperous year ahead.

CONTACT INFORMATION:
Address: Phong Thanh Village, Tuy Phuoc Town, Binh Dinh
Opening hours: 04:00 - 22:00

Go Market, Binh Dinh

4. Den Ca Market, Hai Duong

Unlike typical markets, Den Ca Market (Hai Duong) operates only once a year, on the second day of the Lunar New Year. Sellers are not allowed to haggle, and buyers come to the market not for bargains but to seek good luck for the new year.

On the second day of the new year, long before dawn, the villagers eagerly make their way to Den Ca to join the festivities. As the morning unfolds, the market becomes busier, attracting thousands of visitors hoping to make purchases. Whether buying or selling, everyone shares a sense of joy, all wishing for good fortune in the year ahead. After completing their shopping, people head to the village temple to offer incense and honor the heroes who fought to protect the land and ensure the prosperity of the village.

Beyond seeking “new year’s luck,” locals also use this market as an opportunity to purchase items they missed buying during the busy end-of-year period. It’s a time to buy gifts for family and friends, and thus, the most popular and high-quality goods are in high demand.

CONTACT INFORMATION:
Address: Tan Nuong Commune, Ninh Giang District, Hai Duong Province
Opening hours: Morning of the second day of the Lunar New Year

Den Ca Market, Hai Duong

5. Den Bich La Market

Den Bich La Market is a unique market that only takes place once a year, on the night of the second day to the early morning of the third day of the Lunar New Year. It has been a centuries-old tradition. In addition, Den Bich La Market is a distinctive folk festival and a popular destination for spring travel in Quang Tri province as well as in Vietnam.

Although the main event officially takes place late at night, tens of thousands of visitors brave the cold and rain to flock to Den Bich La Market from early morning until the next day, seeking peace, wealth, good fortune, and even love for the new year. Bich La is a rural area, with generations of people dedicated to agriculture.

The market features a wide range of simple yet meaningful items. For example, the fig symbolizes prosperity, sugarcane represents sweetness, salt stands for loyalty, and betel leaves and areca nuts signify enduring relationships. The people of Bich La aim to offer good fortune to buyers, and thus, there is no haggling—buyers come to the market simply to seek blessings, without negotiating prices. This tradition adds a unique charm to Den Bich La Market.

CONTACT INFORMATION:
Address: Bich La Dong, Trieu Phong, Quang Tri
Opening hours: From the night of the second day until the morning of the third day of the Lunar New Year

Den Bich La Market

Frequently Asked Questions

What is the cultural significance of Chuong Market in Thanh Hoa during the Lunar New Year?

Chuong Market is a unique event held on the 6th day of the Lunar New Year, where people gather to 'buy luck and sell misfortune.' It is believed that attending this market will bring good fortune for the year ahead.

How does Vieng Market in Nam Dinh contribute to Lunar New Year traditions?

Vieng Market, held on the 7th and 8th days of the Lunar New Year, celebrates the victory of two generals. It offers agricultural tools and livestock, symbolizing prosperity and blessings for a fruitful year ahead.

What activities and goods are offered at Go Market in Binh Dinh during the Spring Festival?

Go Market is a joyful place for the Lunar New Year, where people seek good luck. Visitors enjoy local foods like fish cakes, participate in traditional games, and buy agricultural products and souvenirs to symbolize prosperity.

Why do visitors flock to Den Ca Market in Hai Duong during the Lunar New Year?

Den Ca Market, held on the second day of the Lunar New Year, is a non-haggling event focused on seeking good fortune. Locals and visitors shop for gifts and then honor the heroes at the village temple.

What is the tradition behind Den Bich La Market in Quang Tri during the Lunar New Year?

Den Bich La Market takes place from the second to the third day of the Lunar New Year. People seek blessings by buying symbolic items like figs and betel leaves, with no haggling allowed, ensuring peace, prosperity, and love.

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