Buzz
In 2018, Apple is rumored to unveil three new iPhone models, including successors to the iPhone X, the iPhone X Plus, and an affordably priced 6.1-inch LCD iPhone, positioned as the year's most eagerly awaited device.
Before its release, numerous Apple insiders have placed significant confidence in the 6.1-inch iPhone, with some global experts suggesting it will initiate a 'super cycle' for Apple, overshadowing the iPhone X and X Plus.
Why is there such strong faith in the 6.1-inch iPhone, despite its modest specs? This confidence is based on its potential to emulate the success of the iPhone 6, achieving a new 'golden era' for Apple four years later. The two main reasons it's expected to excel include:
Increasing consumer demand for an iPhone that combines high specifications, modern design, compactness, and affordability
Aesthetics and design almost play a pivotal role in driving the sales of new iPhone generations, compelling many to spend significantly on yearly upgrades.
Remember Apple's hugely successful upgrade cycle with the iPhone 6 and 6 Plus? At a time when users were accustomed to the smaller 4-inch screens, Apple's strategic move to introduce larger screen iPhones was a fresh and highly sought-after change. This led to a nearly 37% increase in iPhone 6 orders compared to the previous year.
However, by the time the iPhone 8 and 8 Plus were introduced, the design hadn't seen a major breakthrough, sticking to the older design formula of thick bezels and a max screen size of 5.5 inches. Even reintroducing a glass back and wireless charging wasn't enough to captivate the customers.
Therefore, the 6.1-inch iPhone, rumored to feature slimmer bezels and Face ID like the iPhone X, presents an enticing option for those desiring premium features at a significantly more affordable price.
Affordability is a key determinant in the success of the 6.1-inch iPhone
Since Tim Cook's tenure began at Apple, the pricing strategy for iPhones has seen significant shifts. Currently, the average iPhone price stands at $724, a figure that ensures Apple's hefty profit margins quarter after quarter, despite a declining smartphone market.
The 6.1-inch iPhone model is expected to be priced between $600-700. This price range is considered safe and ensures the maintenance of targeted profit margins. Furthermore, its appealing cost is likely to drive the majority of consumers to opt for the iPhone 6.1 inch over competitively priced Android smartphones in the same segment.
Even though the 6.1-inch iPhone might skip some features like an OLED display, Touch ID, and 3D Touch to cut costs, this is unlikely to deter many users.
Longing for an affordable Apple-branded iPhone has been a common desire among many who don’t wish to splurge. If Apple delivers on this with the 6.1-inch iPhone, it is poised to reap significant success in 2018.
Apple plans to unveil three iPhone models in 2018.
