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Discover why families can't miss out on The Bad Guys – DreamWorks' latest animated sensation.
This spring, DreamWorks officially returns to the 2022 animation race with a highly special production titled The Bad Guys (original title: The Bad Guys). This adventurous and meaningful tale is incredibly popular among young fans, boasting millions of devoted followers. So, what's worth anticipating in this exceptional film about a group of 'reformed' creatures?
1. The Highest-Selling Children's Literature Universe Debut in Film
For the first time, the essence of children's author Aaron Blabey is brought to the big screen. The Bad Guys is a graphic novel series that has brought much acclaim to the author, previously making it onto The New York Times' prestigious bestseller list, even reaching an impressive #1 spot.
With over 16 million copies sold by the end of 2021, The Bad Guys undoubtedly stand out as one of the most sought-after series among children. Blabey's skillful portrayal of characters based on animals (rather than humans) adeptly intertwines valuable lessons and meaningful messages through clever allegories and analogies that are easily understandable and relatable to young readers.
2. Captivating Storyline, Unbelievably Engaging for Kids and Families
The main characters of The Bad Guys include Big Boss Wolf, Mr. Snake, Mr. Shark, Mr. Tiger Shark, and Miss Spider (alias Webs - 'The Web'). All were once notorious criminals who unfortunately got caught. However, to free themselves and their comrades, the leader, Wolf, made a deal to 'reform,' to become good people. Initially just a fleeting idea to escape punishment, the journey of becoming good individuals has led The Bad Guys to discover a new ray of light in life: acceptance. When a new villain emerges threatening the city, will Big Boss Wolf and his 'gang' become heroes or revert to their old ways?
The Bad Guys tells the adventures of a group of 'former villains,' which seems unlikely for children but ultimately... fits unbelievably well! The message of kindness, goodness has never been old for young audiences, accompanied by vibrant, fun visuals meticulously crafted by producer Damon Ross. From a simple book cover, Ross and the design team have created a vivid, visually stunning world of The Bad Guys, still deeply imbued with the essence, spirit of author Blabey on the big screen.
Furthermore, the film's main storyline isn't a mechanical adaptation 100% from the original, but rather collects the most essential details from the first 4 volumes, then presented from DreamWorks' creative perspective. Director Pierre Perifel senses the atmosphere of Guy Ritchie and Quentin Tarantino permeating every word of The Bad Guys, while also echoing the gentle breath of Japanese anime. From those inspirations, the animated version of The Bad Guys was born.
According to actress Awkwafina (voice of Miss Spider), The Bad Guys aims to impart lessons to young audiences about kindness, respect, acknowledging contributions regardless of how others look. The adorable journey of redemption of this former-criminal group will surely be a new source of inspiration, spreading positive vibes to audiences of all ages, aligning perfectly with DreamWorks' goal.
3. Testament from the Animation Giants
The Bad Guys is the first 'shot fired' by animation giant DreamWorks in 2022. Present in the film market for nearly 25 years, DreamWorks has shaken screens with a plethora of quality animated blockbusters, including classics like Shrek, Madagascar, The Prince of Egypt, How To Train Your Dragon,... Up to now, no film has been rated lower than a B+ by CinemaScore.
The Bad Guys is DreamWorks' 42nd film and the 8th film since becoming part of the powerhouse Universal Pictures. Following a relatively quiet and dull 2021, The Bad Guys is the hope for DreamWorks to regain its position on the global animation map. This year, the studio is expected to make a splash at the box office with some beloved animated titles making a grand 'comeback,' such as Puss in Boots, Minions.
The Bad Guys officially premieres on 25/03/2022.
