The Consumer Electronics Show is held annually in the US, and this year, it has showcased many fascinating, modern, and user-friendly tech products. Below are some of the most peculiar yet attractive tech gadgets that have appeared at CES 2023.
Fufuly - The Breathing Pillow by Yukai Engineering
Yukai Engineering, known for its quirky inventions like the Qoobo tail pillow and the finger-biting Amagami Ham Ham, surprised CES 2023 attendees with Fufuly, a pillow that breathes to alleviate anxiety.
This pillow is relatively large and has a smooth white finish. When you hug this Fufuly pillow, it offers two main relaxation modes to make your body relax and three modes using different breathing techniques.

Fufuly utilizes a battery and has high mobility so users can take it anywhere. This breathing pillow can control its rhythm and oscillation amplitude so you can feel that it's breathing. It's unclear whether Yukai Engineering plans to commercialize this product, but it's known that their previous products were all launched from crowdfunding campaigns.
L’Oreal Hapta – Handheld Smart Makeup Tool
This product is called Hapta and could be a future companion for women. Hapta is designed and operates very creatively and is described as a smart makeup tool digitized for handheld use to help those with limited hand and arm movements apply makeup better. It combines smart motion controls and ergonomic design to help you easily apply lipstick evenly at home.

Hapta has a magnetic attachment with the ability to rotate 360 degrees and bend 180 degrees, while the head can be locked into position during use. Detailed information on how this product works is scarce, but its sound is somewhat similar to a handheld gimbal.
The internal battery lasts about an hour of continuous use. The heads can also be swapped out, ready for use with other makeup applications, not just lipstick alone. L’Oreal says it will release Hapta to the market this year along with another equally interesting product.
LOOVIC - Wearable Neck Navigation Device
This could be a highly effective device if released in Vietnam for those 'goldfish brains' who don't know their way around but enjoy wandering the city streets. Loovic is a navigation device worn around the neck, allowing the wearer to avoid constantly looking at their phone. This device specifically targets individuals who often get lost, have difficulty determining directions, or struggle to orient themselves. Loovic utilizes tactile feedback and sound cues to guide the wearer in the right direction.

The unfortunate thing is that Loovic is currently in the product development and refinement stage, so it's not available for purchase or with a market release schedule yet. With this device, we can easily use it while riding motorcycles or even cars without always having to take out our phones to track directions.
Ashirase - Footwear Navigation Device (Not Worn on Neck)
Similar to Loovic, Ashirase is also used for navigation, but instead of being worn around the neck, this device is designed to be worn on the shoes. Ashirase is designed to provide tactile feedback and guide directions for the wearer of this device.
Not only does Ashirase provide feedback through touch, but it also comes with voice assistance through your phone app. This device weighs 65 grams and has an IPX5 waterproof standard along with 3 different colors. The battery of Ashirase can be continuously used for 12 hours before 'running out.'

The design of Ashirase can easily blend with various types of shoes and is less cumbersome compared to Loovic, although both serve different people. The accompanying app has many different support features to make usage easier. The device is not available for users to 'put money down' yet, but the manufacturing company stated it will soon be released in the future.
Overall, Ashirase is a product that is somewhat incomprehensible and somewhat absurd. Firstly, it weighs up to 65 grams, which means our feet have to carry an extra 130 grams. This will make walking uncomfortable and easily tire the feet. The tactile feedback capability of Ashirase is still a question mark because it lies outside the shoe's skin, and during walking or running, users will find it difficult to perceive the feedback that this product warns about.
A Watch That Doesn't Tell Time!!
A watch that cannot tell time, this is a product introduced at CES 2023 that has puzzled many people. Nowatch is a smartwatch but not for those who need to buy a watch to check the time. There is no screen on this watch, and it is designed to measure the user's stress level, mood, and sleep instead of providing notifications or even displaying time information.

If you're feeling distracted, down, or stressed with the hustle and bustle of life, then Nowatch might be the right watch for you. It uses sensors including heart rate sensors and special tactile sensors to bring you back to reality, seeking joy for you. The battery life is also something that many people find discomforting with Nowatch as it can only operate continuously for 4 days. The selling price of this quirky product is up to $499 (approximately 11.7 million VND).
Brainwave Headphones - LG Breeze
Ear, nose, and throat doctors advise against wearing headphones frequently, especially while sleeping. However, at the CES 2023 event, LG introduced a model of headphones to monitor brainwave activity during sleep. The sensors in the headphones monitor real-time brainwave activity, and this is also a device for tracking sleep, but all of it is currently just experimental demo products.
LG Breeze headphones operate during the day through a companion app and will play specially synchronized sounds based on brainwave activity to ensure you not only get the best sleep.

In addition to measuring brainwaves, LG Breeze also integrates with 80 tracks of music and ASMR sounds, as well as direct connection to YouTube. The LG Breeze headphone case features Uvnano functionality with UV rays inside to keep them clean and free from bacteria. Some sources suggest they will be released in the Korean market in the second quarter of this year.
- Explore more articles in the Discover section