MusicMagpie, a leading online retailer specializing in refurbished electronics and pre-owned games in the UK, recently released its 2021 annual phone depreciation report. The report unveils numerous fascinating insights into the value of a phone over time.Specifically, when considering brands, Apple emerges as the brand with the highest phone value retention. An iPhone loses around 41% of its initial value after 12 months and 60% after 24 months. Samsung follows closely with Galaxy phones depreciating by 64% and 77%, OnePlus at 69% and 78%, and Google Pixel at 65% and 83%. The most significant depreciation is seen in Huawei models, with ¾ of their value lost after 12 months and 87% after 24 months.
Looking at all the released 5G smartphones, iPhone models are maintaining their value more. After 6 months, the iPhone 12 Pro only loses 32% of its value compared to the 55% of the Galaxy S10 5G, Samsung's first 5G phone.The report also indicates that the higher-priced phones (from £600 ($821) and above) retain a larger percentage of their value. After 6 months, phones priced £999 ($1,367) and above lose 53% of their value, phones priced between £600 - £899 ($821 to $1,230) lose 54% of their value, and phones priced £599 ($820) and below lose up to 62% of their value compared to the initial price.
Looking at the first year after launch, the Huawei Mate 30 Pro depreciates the most (-87%), followed by the Huawei P20 with an 84% decrease in value after one year. The Samsung Galaxy Fold (-75%) and Galaxy Z Flip (-83%) also hold only a small fraction of their very high initial prices after 12 months.iPhone continues to dominate the list of phones with the least depreciation after 12 months, with the iPhone 11 (-33%) leading, followed by the iPhone 11 Pro (-36%) in second place and the 8 Plus (-38%) in third. The two non-iPhone models that don't hold their value the best after 12 months are the OnePlus 7T (-50%) and the Samsung Galaxy S7 Edge (-52%).For full details of the report, you can check it out HERE.