Based on recent surveys conducted by Mytour, 50-60% of customers still prefer to call hotels directly to reserve rooms, citing the ability to negotiate prices and avoid intermediaries. However, in reality, booking directly (calling the hotel or booking directly at the hotel) is not the optimal method due to the following reasons.
The Risks of Direct Hotel Reservations
- Reputable and established hotels always prioritize wholesale contracts with agents (such as Mytour). Consequently, they tend to offer better rates to major partners rather than individual customers or walk-ins. Therefore, booking hotels through major agents (like Mytour) usually ensures better prices.
- The public phone number you have for the hotel is that of the receptionist. Therefore, you should not expect to negotiate with someone who has the authority to set prices. In professional and reputable hotels, receptionists do not have the authority to set prices for guests; this responsibility lies with the sales manager.
- Receptionists may overlook discounts available for guests, whereas customer service representatives at hotel partners are well-informed about all the benefits to offer customers. They are motivated to meet a certain booking target every month.
- You may need to put in more effort to find a room. There are cases where, even if you have already booked a hotel room, at the last minute, if the hotel receives a large group of guests, they may be willing to push you to another hotel to prioritize their long-standing partners.
- Hotels often require a certain deposit when you call to make a reservation (to ensure that you are genuinely interested).
- When booking hotels by calling directly, the price may be the same as booking online. However, did you know that online services like Mytour always offer other incentives to retain customers, such as immediate discounts, gifts, loyalty points, lucky draws, etc.?
In reality, booking hotels directly also has some advantages:
- You know exactly that it's the hotel you want to stay at, either through your own research or recommendations from friends.
- You are a regular guest, always staying at that hotel for business or leisure. Remember not to book for the first time by calling directly, as there are risks as mentioned above.
- You book last-minute during peak periods, wanting to check in within 24-36 hours. However, usually, the room rates will increase due to higher demand. It's best to check the prices on Mytour before booking.
Choosing Between the Advantages and Disadvantages of Booking Hotels Online and Directly
The online hotel booking service - Mytour always wishes you enjoyable travels!
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Source: Mytour Travel Handbook
MytourNovember 20, 2014