Buzz
Wondering which seafood restaurant to visit in Hanoi? If you ask this question, most residents of the capital would suggest going to 'The Seafood World to enjoy fresh seafood.' Why is that? Let's explore the 5 secrets of success behind this unique and thriving business model.
Not exaggerating, but Hanoi is the culinary capital of Vietnam. Almost all delicious dishes from all over the country converge here, and there are thousands of businesses competing with each other to retain customers. Many new warriors in the market have done very well and defeated many long-standing competitors. One of them is the Supermarket Seafood Restaurant owned by CEO Doan Minh Phu. Let's find out the 5 business philosophies of The Seafood World with PasGo to understand why this brand is so successful.
1. First and foremost, it must be fresh
For seafood businesses, it's crucial that seafood is both alive and fresh. Hence, the supermarket restaurant The Seafood World proudly boasts the slogan: 'Whatever is swimming, we have it.'
To consistently ensure a high-quality seafood source, The Seafood World has directly signed contracts with local fishermen and traders—a feat not achieved by every restaurant. Investors had to visit the best seafood regions across the country, such as Nha Trang, Con Dao, Phu Quoc, Quang Ninh, etc., to purchase seafood directly at the source. They had to witness fish swimming freely, shrimp lively, and clams opening and closing to make the purchase.
2. Fresh seafood is definitely delicious
Mr. Ngo Tran Hung, the director of The Seafood World at 75A Tran Hung Dao, firmly asserts: 'Only fresh seafood brings the true delicious taste of seafood to the dining table.'
When seafood is fresh and delightful, even poorly cooked dishes can still be a culinary delight. However, once seafood quality declines, the dish is undoubtedly far from delightful. Due to the restaurant and supermarket model, customers not only get to enjoy seafood directly but also have the opportunity to purchase it on the spot. The supermarket also offers cleaning and pre-processing services for customers if needed.
3. All locations of The Seafood World are prime
As of July 2016, The Seafood World has expanded to a total of 5 branches scattered throughout Hanoi, including Tran Hung Dao Street, Duong Dinh Nghe Street, Thap C Golden Palace, and Thai Thinh Street. All of these locations are concentrated in densely populated areas and are convenient for transportation.
Investors had to survey the market and plan detailed strategies for each location. For example, the branch at 75A Tran Hung Dao Street focuses on large bank headquarters, multinational companies, and reputable restaurants currently in operation. Therefore, this location attracts many discerning and gourmet customers.
Running this seafood business is like a double-edged sword; if The Seafood World doesn't perform well, failure is inevitable sooner or later. However, after 3 years, this first establishment is still operating very successfully, bringing enormous profits to The Seafood World.
4. Reasonable Pricing
Every business needs profit to survive, but that doesn't mean customer benefits are taken lightly. 'We value value more than price,' said Mr. Doan Minh Phu (CEO of The Seafood World system).
Fresh seafood is stored in clean glass tanks and refrigerators
5. Unique Business Model
The combination of a restaurant and a seafood market is a relatively new concept in Hanoi. To explain this unusual idea is quite simple: who wouldn't enjoy watching fish and shrimp swimming and splashing water while dining out? If customers find the seafood delicious, they can easily purchase fresh seafood to continue enjoying at home.
However, the restaurant and the market are completely separate; hence, The Seafood World is the largest seafood market and restaurant in the capital, covering a total area of over 400m2.
Because The Seafood World always provides customers with satisfaction through fresh, high-quality seafood with clear origins at reasonable prices, it has become a familiar place for many. Come to the restaurant to savor the taste of the sea right in the heart of Hanoi! Don't forget to reserve a table through PasGo - the delicious restaurant network to secure your spot and enjoy attractive offers.
>> Explore more details about the restaurant and its locations HERE.
