Buzz
Not only breaking through with the Galaxy S10 at the top end, Samsung is truly undergoing a strong transformation in the 7 million price range smartphone segment with 'premium standard' features and equipment.
The real purpose behind bringing down many high-end features to Samsung's mid-range.
Not only breaking through with the Galaxy S10 at the top end, Samsung is truly undergoing a strong transformation in the 7 million price range smartphone segment with 'premium standard' features and equipment.
The mid-range segment has never ceased to be hot, especially in Vietnam where users are increasingly willing to spend more money on a phone. According to statistics from market research company GKF, Vietnamese users buying smartphones priced from 7 to 10 million increased by up to 100% in the first 5 months of 2018, accounting for 10% of the market share compared to 5% in the same period last year. Even if only considering May 2018, the figure has risen to 16%.
It's no surprise that most manufacturers are focusing on intense competition in this price segment. Factors like a large number of cameras, high RAM/processor configurations are utilized extensively by Chinese smartphone brands to attract users. The 'elder brother' Samsung keeps up with the change with a completely new product range, with the Galaxy A50 being a prime example. This phone boasts a modern design along with many features previously only found in the high-end Galaxy S series. It seemed like the world's number one smartphone manufacturer was also being drawn into the race of rigid numbers, but no, Samsung is changing to bring the unchanging closer to users - that is the experience.
While other brands know what users like, Samsung understands what they need
Impressive specs always spark curiosity among consumers, especially the younger generation. However, no honeymoon period lasts forever; the feeling of novelty quickly fades away if they don't adhere to the core values users truly require. With the Galaxy A50, every premium feature introduced reflects a profound significance for the daily phone usage needs.
The in-display fingerprint sensor, a modern feature that made a significant impression on high-end smartphones like the Galaxy S10, now appears for the first time on a device priced above 7 million VND like the Galaxy A50, opening up a more intimate security experience or, rather, making unlocking the device each day more convenient and enjoyable. Users no longer have to fumble for the fingerprint scanner on the back of the phone; now, unlocking is quick with just a gentle tap on the screen. Alongside this convenient feature is a sense of high-tech sophistication that fully enhances the significance brought by the in-display fingerprint sensor on the Galaxy A50.
The in-display fingerprint sensor brings convenience in unlocking the device, but accompanying that is a high-tech feeling that fully enhances the significance this feature brings.
Smartphones play an increasingly important role with users, especially millennials: they must be stylish and modern to express individuality but also durable and versatile in all situations. On the Galaxy A50, alongside the fashionable design with the Infinity-U display, the large 4,000 mAh battery paired with Fast Charging technology via the cutting-edge USB-C port similar to the Galaxy Note9 creates a product that perfectly fits the current needs of the younger generation.
'Good wood makes good paint,' the Galaxy A50 fully meets the needs of today's youth.
Configuration is just the surface, the iceberg named Experience needs more than that
Not fixed, as rigid as the numbers often advertised, user experience regardless of the segment always requires elements of flexibility and convenience. What's the use of strong specs if the display is unpleasant to look at, the phone is too big making it cumbersome to handle... Harmony in every component, refinement in the details create a grand experience, a factor ingrained in Samsung's DNA clearly demonstrated through the Galaxy A50.
The Super AMOLED display on Samsung's flagship models always delivers top-notch display quality, such as the Galaxy S10 which was rated A+ by DisplayMate, the highest ever. And the fact that the Galaxy A50 is also equipped with such a premium display panel shows Samsung's special attention to mid-range users this year. The screen is always the place where users interact the most on their smartphones, so providing a 'window to the soul' of quality is synonymous with elevating the image experience accordingly.
Owning a beautiful screen smartphone means opening the door for users to experience the vast utility that technology brings, and the Galaxy A50 has achieved that.
With a size of up to 6.4 inches, the Galaxy A50 is not outside the trend of large-screen smartphones that users prefer for their spacious and eye-catching display. However, when the phone becomes larger, one-handed operation also becomes more difficult. OneUI interface is Samsung's comprehensive solution to ensure a visually pleasing and easy-to-use user experience.
True to its name, the OneUI interface is optimized for users to easily operate with just one hand on large-screen smartphones like the Galaxy A50.
As trendy as the Galaxy S10, the Galaxy A50 is equipped with 3 rear cameras. The flexibility to switch between wide-angle and ultra-wide-angle lenses provides users with more creative opportunities after each snap. The trend of portrait mode photography is also fully represented in this year's Galaxy A series thanks to specialized depth sensors and optimized processing algorithms.
Keeping up with more expensive models, this year's Samsung A series representative also features 3 rear cameras, offering users a more diverse shooting angle.
Experiences exclusive to the products of the largest manufacturer
Incorporating a range of premium features into a smartphone priced at 7 million VND is not a gamble for Samsung. Simply put, it's the sweet fruit of optimizing every technology and component in-house. With the backing of being the world's largest smartphone manufacturer, Samsung boasts a massive research and development (R&D) department, continually bringing forth the most groundbreaking technologies to not only apply to flagship products but also to open up opportunities for implementation across multiple segments. This contributes to the distinctiveness and class reserved for Samsung-branded smartphones.
The Galaxy A50 is evidence of the sweet fruit of optimizing every technology and component in-house for a Samsung smartphone.
Looking at the Galaxy A50, we can see a smartphone priced above 7 million VND but carrying the demeanor of a premium product: In-display fingerprint sensor, premium display panel, large battery paired with Fast Charging technology, OneUI interface on the latest Android 9 platform, ... All of these are providing users with a premium experience in a mid-range phone.
Bringing the best experience to the most people
The segment of phones priced from 5 to 10 million VND accounts for more than half of the mobile market in Vietnam (according to GFK statistics), illustrating the importance of mid-range phones in the strategy of every brand. And Samsung's favoritism towards the Galaxy A50 comes with a grand mission: democratizing premium experiences to the masses of users.
Carrying many premium features, the mission of a 7-million-VND smartphone like the Galaxy A50 is to provide access and experiences for everyone.
At a price point of over 7 million VND, the Galaxy A50 stands out, excelling in both features and user experience compared to many other competitors. It demonstrates Samsung's pioneering role and deserving leadership in the market, while also opening up opportunities to access new technologies and enhance experiences for today's users.
