Buzz
In stark contrast to the glamour and splendor of business class seats, economy class seats on flights are increasingly downgrading.
Over the past 10 years, economy class seats seem to have seen no improvements. In fact, the width, length, and even the recline of the seats have significantly narrowed. Additionally, services like light meal offerings, providing pillows, blankets, and eye masks are gradually being eliminated.
Meanwhile, seats in the business class cabin are becoming more luxurious and convenient. Delta, American, and United Airlines are simultaneously expanding the space of this cabin, reserved for reclining seats catering to upscale passengers. JetBlue, a traditional low-cost carrier that always emphasizes “equality culture,” is also introducing a premium cabin with modern seats and amenities.
Ticket prices also clearly reflect this growing disparity. If in the past, business class airfare was 4 times higher than economy class, currently, the difference has escalated to 10 times.
After the financial crisis in 2008, airline passengers experienced a noticeable division. According to Bijan Vasighn, a professor at Embry-Riddle Aeronautical University: “The first type is those who are price-sensitive, so the decisive factor for them is whether it's cheap or expensive. The second type is those who are not very concerned about money. Instead, they pay more attention to the quality of service and comfort.”
There's a stark reality that has been evident over the years - the profits from economy class passengers have been steadily declining. Meanwhile, airlines can rake in substantial money from premium passengers. This is precisely why they focus on catering to this demographic. They not only expand the space in the business class cabin but also concentrate on designing and decorating with a unique, sophisticated style to attract more passengers.
Take, for instance, the details in the first-class cabin of American Airlines, adorned with wood paneling to provide warmth and familiarity to passengers, creating a feeling as if they were at home. Or, Virgin America using soulful music and mystical purple lighting to inspire romance and elevate the flying experience.
Regardless of the pursued style, one thing is certain - the fares for business class seats from airlines will continue to soar. “Racing solely based on prices is a negative in the aviation industry. To retain customers, the most crucial aspect for airlines is to create a differentiation in service quality.” - Professor Vasigh emphasizes.
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Source: Travel guide Mytour
MytourSeptember 3, 2013
