Japan's iconic mountain is becoming a lucrative source of revenue for Yamanashi and Shizuoka prefectures. In the spirit of voluntarism, each mountain climber will contribute a 1,000 yen fee to the Mount Fuji Conservation Fund.
This revenue is used to build tourist facilities, install safety rails, and enhance service procedures to ensure the safety of mountain climbers. A portion of the fund is also dedicated to environmental conservation efforts.

Implemented just 10 days ago (from July 25th to August 3rd), the local governments were astonished by the enthusiastic support of tourists, collecting over 34 million yen (347,000 USD). Speaking to Japan Times, local authorities stated that although no fee target was set, the amount collected during the 10-day trial period 'exceeded expectations.'
An estimated 60% of mountain climbers voluntarily paid the fee. Most responded positively to this approach as the two prefectures transparently disclosed the collections and their purpose.
In the future, local authorities will disseminate this approach to foreign visitors.
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MytourAugust 8th, 2013