This Lunar New Year, it's not iPhones but something else that's capturing women's attention.

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Ngày cập nhật gần nhất: 15/4/2026

At CES 2023, L'Oreal's face-printing innovation left attendees in awe, promising to transform faint eyebrows into striking features.

While printers typically mean paper, CES 2023 introduced L'Oreal's venture into facial makeup application, a surprising shift from traditional printing.

Direct ink application to the skin, L'Oreal's eyebrow printer redefines beauty tech.

L'Oreal Brow Magic: Not just any printer, but a beauty device using augmented reality to craft the perfect eyebrows, offering hope for those less blessed by nature.

L'Oreal Brow Magic, while innovative, seeks further perfection. Described as a handheld electronic eyebrow tool, it aims for quick, precise brow shaping without the usual hassle.

Before and after: natural eyebrows vs. Brow Magic-enhanced eyebrows

L’Oreal's Brow Magic development involved collaboration with Prinker, known for its Prinker S tattoo printer at CES 2023, introducing a novel way to apply temporary tattoos via Bluetooth.

Brow Magic offers precision with 2,400 nozzles for makeup application, requiring the Brow Magic app for customization supported by AI ModiFace technology.

Augmented reality technology is employed for accurate makeup printing.

Users are advised to prime eyebrows before printing, ensuring ink is applied accurately with options for removal using standard makeup remover if necessary.

Focusing on ergonomic design, Brow Magic is compact for easy carry, unlike the bulkier Prinker S, emphasizing the importance of accurate positioning during use to prevent misprints.

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