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Social media has helped many unknown individuals become famous, but there's always controversy surrounding how these individuals should be compensated. TikTok is no exception, so the company has taken steps to prevent creators from leaving its platform and seeking 'greener pastures' with the $200 million TikTok Creator Fund. The name says it all, Creator Fund is aimed at users who want to experiment and make money online by creating content on TikTok.
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TikTok states that to apply for sponsorship, you need to be 18 years or older, meet certain undisclosed criteria regarding followers, and consistently post on the platform. The company further adds that they will allocate $200 million in the coming year and hope to increase this amount during that time.
=> Follow Ways to Make Money on TikTok here.
Finding a monetization strategy for creators is crucial for the long-term sustainability of a platform like TikTok. Paying to retain famous users is something to focus on. Because think about it, besides money, what else can prevent them from jumping to another platform and taking all their fans with them? Of course, it's too early to say whether TikTok's fund will successfully execute its strategy, but it's a good sign that the company is actively seeking ways to treat its biggest stars.
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Currently, there's a lot of conflicting information about TikTok usage. Follow updates in the article Is TikTok really dangerous here for a reevaluation of this widely-used social network.
