Buzz
TikTok has earned a substantial amount of money from users, surpassing the second-placed YouTube by a wide margin.
Consumer spending worldwide on Apple's App Store and Google Play reached $65 billion in the first half of 2022, according to preliminary estimates from Sensor Tower Store Intelligence. This figure is about 1% higher than the $64.4 billion generated by both stores during the same period last year.
Apple's App Store generated approximately $43.7 billion from in-app purchases, subscriptions, and premium apps and games in the first half of this year, up 5.6% from $41.4 billion. In contrast, Google's market saw spending decline by 7.4% compared to the same period, generating $21.3 billion compared to $23 billion.
This marks a reversal of roles from the first half of 2021 when Google Play saw growth compared to the previous year. Global consumer spending on the store increased by 30% in the first half of '21 compared to the same period in 2020, while the App Store increased by 22.1%.
TikTok maintains its position as the highest-grossing non-game app globally on both the App Store and Google Play, including Douyin on iOS in China. In the first half of the year, consumers spent $1.7 billion on the app, up 85% from $920.7 million in the same period last year. TikTok has now reached approximately $5.5 billion in lifetime revenue.
YouTube maintains its position as the second highest-grossing non-game app with consumer spending estimated at $693.6 million.
Global downloads on Google Play reached approximately 55.3 billion, down 1.3% from 56 billion. TikTok, including Douyin on iOS in China, once again witnessed the highest number of downloads worldwide with around 373.2 million. To date, the app has reached approximately 3.7 billion downloads globally. Familiar apps made it to the top 5 leading apps, with only Instagram and Facebook swapping positions for the second and third spots respectively. Following them are WhatsApp and Snapchat at the fourth and fifth positions.
