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In its ongoing effort to build a friendly, safe, and civilized online environment, TikTok continues to roll out new policies and tools to protect users. Recently, this popular video social network has implemented a new feature to prevent the spread of fake news and misinformation.
Gina Hernandez, Director of the Trust & Safety content moderation team at TikTok, shared on a blog that videos with unverified content or inconclusive verification results will display a prompt. The purpose is to limit the sharing of such videos.
TikTok has collaborated with fact-checking organizations such as PolitiFact, Lead Stories, and SciVerify to review specific videos and delete them if the content is confirmed to be misleading or false. For verifications with no conclusive results, TikTok may prevent the video from appearing on anyone's For You feed.
In addition to displaying a banner, content owners will receive a notification indicating that their video has been flagged as misleading. If users attempt to share flagged content, they will see a prompt asking if they want to share that video, even if the video is unverified.
Banners and prompts will be particularly useful in cases of rapidly unfolding hot news events, where it is challenging to immediately verify the shared information as true or false. In this way, TikTok hopes to slow down the spread of fake news surrounding those events.
The effectiveness of implementing this feature, along with TikTok's current policies on preventing misinformation, has significantly increased. In tests conducted by the platform, the combination of banners and reminders reduced the sharing of false content by 24%.
In the first half of 2020, TikTok deleted around 1.25 million videos worldwide due to issues of 'integrity and authenticity' - representing about 1.2% of the total videos they removed in that six-month period and about 6,930 videos per day.
The latest feature was developed in collaboration with Irrational Labs and has been rolled out in the United States and Canada. It will also be released globally in the coming weeks.
Download TikTok for Android and iOS:
If you don't have a TikTok account yet, you can check out the TikTok registration guide here to create your own account.
If you want to download TikTok videos to your device without watermark, consider using the Snaptik app. This tool helps you download TikTok videos to your phone (with web support) with the original video quality and, notably, without the TikTok logo and video owner's ID.
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