Purelac – A premium milk brand produced by Pure Dairy Products (New Zealand). To avoid purchasing counterfeit products, we share tips for distinguishing between genuine and fake Purelac milk in the market. These tips are not only based on manufacturer recommendations but also on the experience of raising babies with purelac formula milk.
Important Information Mothers Need to Know about Authentic Purelac Milk
To identify fake Purelac milk, mothers need to grasp important information about genuine, original Purelac milk. Some key points to remember include:
PureLac milk is powdered milk produced by Pure Dairy Products (New Zealand). The product is imported directly into the Vietnamese market.
About Packaging


Purelac milk powder has a yellowish-white color. The powder is fine, easily soluble in water when mixed. Particularly, upon opening the milk tin, a fragrant aroma is noticeable.
Tips to distinguish genuine and fake Purelac milk
Purelac milk is a premium product, priced higher than many other imported milk brands. Despite the higher cost, due to the nutritional values it provides for babies, many mothers opt for this milk for children under 3 years old.
However, due to the prevalence of counterfeit products, many mothers are concerned when purchasing foreign milk products in general, and Purelac milk in particular. To ensure mothers can confidently buy genuine products, we provide the following tips to distinguish between fake and genuine Purelac milk:
Observing the appearance

Barcode Check
Verifying the barcode to distinguish between genuine and fake products helps mothers save time and money. Mothers can either download barcode checking software or use the barcode checking feature on Zalo.
The barcode section on the box is usually printed clearly, easy to recognize, and easy to check. After checking the barcode, mothers will note down information about the milk carton they intend to purchase, including: Importing and distributing company, batch number, manufacturing date or expiration date, ... very clearly. If the product is counterfeit Purelac milk, the information mothers receive will be extremely vague, general, and unclear. Some products cannot be checked for barcode.
In addition to recognizing fake Purelac milk, mothers should find suitable places to purchase. Suggestions for mothers on buying genuine Purelac milk include:
- Licensed stores selling imported goods with receipts upon purchase.
- Stores specializing in items for expectant mothers and babies. For example: Mytour mother and baby supermarket.
- Supermarkets, reputable shopping centers...

The article has guided mothers to distinguish between genuine and counterfeit Purelac milk on the market quickly and accurately. In addition to the recognition methods mentioned above, mothers need to be vigilant when making purchases. Especially if the product is significantly cheaper than the average price, caution is warranted.
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