Buzz
Currently, selling on Facebook in general and selling food on Facebook in particular is chosen by many people due to its relatively high effectiveness in attracting customers. However, not everyone knows how to sell effectively on Facebook, especially newcomers. Therefore, Mytour will share the following tips for selling food on Facebook.
Experience Selling Food Online on Facebook
I. What Do You Need to Sell Food on Facebook?
To sell food on Facebook, you first need to have a personal Facebook account and create a food-selling fan page on Facebook to sell food more easily and effectively.
At the same time, you should also like other fan pages, follow personal Facebook pages of competitors to see how they sell food on Facebook. In addition, don't forget to join groups with your target customers. For example, if your target customers are breastfeeding mothers, you can join breastfeeding mom groups, or you can join Facebook marketplaces...
II. Where to Sell Food on Facebook?
Selling food on Facebook offers various channels for you:
- Profile (Personal Facebook Page): Firstly, you need to provide accurate information such as what you are selling, address, phone number... to build trust with customers and make it easy for them to contact you when needed. Also, remember to set your profile to public so that when you make posts, everyone can easily see, engage, and share them...
- Group: You can join any group you like, with no limit on the number of groups you can join. Moreover, you can create your own group to attract more people to join. You can refer to the article How to Find Effective Facebook Selling Groups to find groups that can help you succeed in business.
- Fanpage: Similar to groups, you can create multiple fan pages for selling different products and post sales posts on the page to attract more customers.
III. Tips for Selling Food on Facebook
Depending on each selling channel on Facebook such as Profile, Fanpage, Group, the selling mechanism will differ, so the way of selling food online on Facebook will also vary.
How to effectively sell snacks on Facebook?
1. Tips for Selling Food Online on Facebook Profile
Facebook is a social network with an incredibly large and diverse user base, attracting many participants, a place to make friends, trade, share emotions, and express feelings...
But if you're doing business on Facebook, you need to provide the most complete and accurate information to create a positive impression and credibility with everyone when they visit your profile.
You should also remember to add a nickname beside your main name. This helps customers remember you and find you more easily. For example, Mai Ngô (Korean Food).
No matter where you sell, you also need to identify your target customers, then you should connect with them, interact with their posts.
Once you've befriended customers, selling to them becomes much easier and more effective, as they trust buying from you. Moreover, if they find your food delicious, beautifully decorated, and share your sales posts on their timeline, introducing them to their friends.
2. Tips for Selling Food on Facebook using Groups
Groups on Facebook are communities of people with shared interests, common concerns... Therefore, selling food in Facebook Groups is a good idea. With a huge number of Facebook Groups, you can easily find groups that love food, review food, groups that your target customers join... When you join these groups, your food sales posts will receive high interaction, order comments, and many food reviews.
Facebook Groups specialized in selling food online such as:
- Online Food Market
- Lozi - Online Food Selling
- Hanoi Foodies Market
- Countryside Market - Group selling various items, including food
- ...
However, each Facebook Group has its own regulations, so when posting, you need to read the rules to understand how to effectively post on the Group and get approval from the admins.
3. Tips for Selling Food on Facebook Fanpage
Similar to Facebook Profile, your Facebook Fanpage needs to have complete and accurate information to build trust with customers. Therefore, before selling, you need to create a Fanpage, fill in all the information such as avatar, beautiful cover photo, and introduce the Fanpage.
Having many likes doesn't necessarily translate to many orders, but a Fanpage with numerous likes often instills trust in viewers. Therefore, to boost likes, apart from inviting friends to like the Fanpage, you can employ tricks to garner likes, such as purchasing likes...
Creating a Facebook Fanpage aims to foster high interaction. Hence, crafting quality content and beautiful food images is crucial. This attracts customers to increase interaction, likes, comments, ensuring your posts stand out on everyone's newsfeed. However, pay attention that 80% of the Fanpage posts should offer valuable sharing, while 20% should be dedicated to sales posts. Additionally, your posts need to be clear, include videos, images to entice people to view.
IV. Which Shipping Service Should You Choose When Selling Food on Facebook?
Which food shipping service to choose?
For online selling, whether it's food or any other item, you need a shipping service to deliver orders to your customers' doorstep. Choosing a shipping service and shipping fee is also a crucial factor in retaining customers. Even if you have delicious, quality food and provide attentive customer service, if shipping takes too long, customers won't want to use your food anymore. Therefore, you should choose a shipping service with low prices, fast delivery to serve and meet the needs of customers.
As for shipping fees, you can choose one of the following options:
- Split 50:50, I cover half, customers only need to pay half
- Customers pay 100% of the shipping fee
If customers buy multiple products at once or are your loyal customers, you may reconsider the shipping fee.
V. Selling Food on Facebook: What You Need to Know
Whether you're doing business on Facebook or any food delivery app, you need to apply the following online food selling tips.
1. Low Investment, High Profit
The demand for food is always high, and the ingredients are cheap, so with a small capital, you can buy ingredients to prepare food. Moreover, with online business, you don't need to rent space, hire employees...
If your food is deliciously cooked and visually appealing, you can easily sell it, thus making up to 4 times the cost price, yielding high profits. Moreover, when doing food business, you don't have to worry about inventory because you only start preparing and shipping when you have orders.
2. How to Promote Snack Foods on Facebook?
Your competitors have been in business for many years, have a large customer base, are well-known, and have enough budget for promotion. Whereas you're just starting your online business, no customers know about you, you don't have a market position, and you don't have enough funds to compete with competitors. Therefore, instead of going directly, you should indirectly promote your food so that customers know about it.
You need to identify your competitors, who your customers are, and what their needs are to choose the appropriate promotion method. For example, if your customers are students, you can post food for sale in student groups, create mini-games.
3. Food Quality Determines Success in Food Business
According to the experience of selling food on Facebook of many people, the quality of food is seen as an important factor determining success or failure in business, attracting and retaining customers. If your food is delicious, quality-assured, reasonably priced, customers will come to you and stay with you.
To ensure delicious and hygienic food, you need to choose quality ingredients, buy from reputable sources with clear origins, keep invoices for customers to trust and prepare as if you were cooking at home. Moreover, instead of following trends, you should have at least one signature dish. This will help you create differentiation and attract customers.
Not only delicious and hygienic, but also visually appealing food is also a factor that helps you demonstrate meticulousness, care for food, serve customers well, thereby winning the affection of customers. If you sell food and pack it in environmentally friendly packaging, especially packaging that is environmentally friendly, it will win the goodwill of customers.
4. Enhance Service Quality
Selling food at a high price will turn customers away, but when you sell food at a low price, customers doubt the quality of the food. Therefore, you need to consider the selling price.
Additionally, your food cannot be perfect for all customers; some may praise it while others may criticize it. Therefore, you should listen to and accept feedback from customers to improve the quality of food and service.
5. Regularly Update Content on Facebook
Building and updating appropriate content is a way to help customers know the products you sell. The more valuable the content for customers, the more they will be interested and share, thereby more people will know about your Facebook Profile, Fanpage, and follow your page. So, when you post food sales posts, they will know, stimulate interest, trust, and make purchases.
Instead of posting extensively on Facebook, posting on Facebook during peak hours will help you attract more interaction, comments, and likes. The way to post sales articles on Facebook is to post at 6-8 a.m., 11-1 p.m., 5-6 p.m., 8-9 p.m.
6. Customer Care on Facebook
A way to retain customers when they buy food on your Facebook is to care for and pay attention to customers regularly. When customers order, taste, you should ask how customers rate and accept customer feedback. Thus, customers will see that they are cared for, your sales have good service, and they will continue to buy more of your food.
Selling food on Facebook is adopted by many, from students to office workers, so to compete with other establishments, especially those with many years of business, you need experience in selling food on Facebook. Additionally, ensure the food you sell is of high quality, beautifully decorated, and improve your service. Furthermore, check out various Online Food Ordering Apps here for your convenience when needed.
