Top 10 Best Books on the Art of Persuasion

How to attract and persuade customers with just your words? “The essence of words is magic and from ancient times until today, words still hold most of their magical power”.

What are words?

In the process of human cognitive development, initially, words had poor and dull content. But due to the influence of human cultural evolution, words gradually gained more subtle meanings to match human thinking about the objects they reflected. In this process, words are just a shell – a place to pour our thoughts about a specific object.

The relationship between thought and words is often depicted by logicians on 3 levels. To meet the communication needs of society, humans have created and established many different signaling systems alongside the verbal signaling system. There are signaling systems that can cross national borders, the boundaries of political institutions to serve humanity (Example: chemical signaling systems, mathematics)… But, their users are very selective. Such a high level of selectivity is unfamiliar to natural languages (natural languages do not distinguish gender, age, social status, education level... but serve the community indiscriminately).

Thus, the universal concept of words must be understood as a means that is not selective. Universal means widespread and popular (popular). That is the meaning of quantity.

The second meaning of universality is the quality of the means of communication: Words can convey all kinds of different information content that the speaker needs (from expressing emotions, attitudes of the speaker to the listener's delicate emotional needs; to the speaker's requests to the listener; to the exchange of experiences conquering nature or spreading knowledge)… In contrast, other means can only meet a very small part of human needs for expression and communication. In summary, words are a universal means of communication, because:

In terms of quantity: It serves a large number of members in the community; In terms of quality: It helps members of the community to fully express their communication needs.

Link to buy: shopee.vn/Book-Hypnotize-With-Words-i.90428978.2070935345?

As a salesperson, you aim to swiftly influence customers' purchasing decisions.

As a leader, you desire employees who are always ready to support and trust.

As an advertiser, you want anyone who sees your ads to be captivated and compelled to act...

To successfully achieve all of that, you can't overlook an effective skill - the skill of persuasion.

In Mastering the Persuasion Attitude, you'll discover: The fundamental difference between persuasion and temptation. A comprehensive diagram of the persuasion process. A toolbox of persuasion techniques and detailed usage guidelines.

Seventeen specific, effective persuasion strategies. The persuasion formula. Six persuasion principles. Steps to becoming a persuasion expert in less than 30 days. Rapid persuasion techniques you can master and use daily. Genuine persuasion based on reason, sincerity, the ability to arouse curiosity, compelling storytelling, and understanding others' desires. Outstanding persuasion is an intricate art - a harmonious blend between you and the person you want to persuade.

Link to buy: shopee.vn/Sách-Phong-thái-của-bậc-thầy-thuyết-phục-i.329874075.8778407709?

Why do some individuals possess such captivating persuasion power and always lead the Persuasion Game? What are the invisible motivations behind the compelling force that drives us to agree with others? What clever tactics do master persuaders skillfully employ, and how can you defeat these tactics - turning them into your own 'secret weapons'?

With The Psychology Behind Persuasion, you'll find answers to all those questions. In The Psychology Behind Persuasion, renowned psychologist Robert B. Cialdini unveils 6 powerful 'weapons' of influence: commitment and consistency, scarcity, reciprocity, social proof, authority, and liking. Each type is governed by a fundamental psychological principle that influences human behavior and thereby empowers each tactic. Especially when combined, they wield tremendous influence.

Own that arsenal and become the master of the Persuasion Game. You'll never say 'yes' if you truly want to say 'no,' and you'll continually marvel at the profound impact you have on yourself every day.

The book The Psychology Behind Persuasion consists of 7 chapters:

• Chapter 1: Weapons of Influence
• Chapter 2: Reciprocity Principle
• Chapter 3: Commitment and Consistency Principle
• Chapter 4: Social Proof Principle
• Chapter 5: Liking Principle
• Chapter 6: Authority Consensus Principle
• Chapter 7: Scarcity Principle
• Conclusion: Instant Influence.

Link to buy: shopee.vn/Sách-Những-Đòn-Tâm-Lý-Trong-Thuyết-Phục-(Tái-Bản-2020)-i.329874075.8978760886?

Life is becoming increasingly dynamic, uncertain, complex, and vague. In such an environment, communication and presentation have become crucial and necessary skills. To address the challenges in this new era, businesses need to make a considerable effort to build trust. Effectively presenting ideas will create confidence and high communication accuracy, leading to success, primarily within the organization. When employees work with a leader whom they genuinely trust or with a leader capable of clearly, captivatingly, and authentically expressing ideas, changes can occur, teams can be formed, and strategies can become vibrant.

Today, with social media thriving, many business leaders choose to communicate with employees through online channels, where it's challenging to establish the necessary level of trust. The book The Art of Persuading Hearts in Business is timely as it focuses on developing a professional demeanor not only in direct communication but also in all other forms of verbal communication. The book will provide specific, practical advice for you and anyone on the path to becoming a manager, to develop a professional communication style, persuade people effectively, and maximize efficiency in business and life!

In communication, have you ever wondered what you should say? How to use body language? And what you think about yourself and others? If these questions bring up issues that you feel need to be addressed with creative, evidenced, and highly practical solutions, then this book is for you. It's an effective development tool for one of the most important skills that managers need to have, which is a professional demeanor.

This book shows readers that being comfortable with oneself will create a highly effective effect in communication. Be comfortable using your own language, use simple words in communication instead of always confining oneself to business communication principles.

From all the experiences and expertise gained, the author wants to share with you practical insights, methods, and advice so that you can achieve mastery in presentation skills. The author has developed some ideas and tools to help communicators convey messages clearly and attractively.

Link to buy: shopee.vn/Sách-Nghệ-Thuật-Thuyết-Phục-Lòng-Người-Trong-Kinh-Doanh-i.188606801.6936059424?

All successes, whether in private life or in business, depend on the skill of persuasion. Simply put, you can have the best product, the best plan, the best policy, but if you can't connect your story with the listener, then all your best efforts are meaningless. You won't persuade everyone to choose your company or follow your leadership.

This book doesn't address how to attract people to you; it's about communicating with someone who knows nothing about you, doesn't share your viewpoint, or even hates you. It's about a very challenging obstacle, the instinct to cling to the current viewpoint of the person you want to persuade. This will be all you need to know about persuasion—bringing you extremely useful tools to make others listen to you.

In this book, Lee Carter shows us that there is a whole science behind the art of persuasion. She provides clear illustrations of how to achieve change through communication. Everyone, from CEOs to elementary school teachers, from parents to pastors, will find this book extremely useful. Many large corporations around the world have hired Lee Carter to help them with effective communication. She shares the best advice in this book. If you want to have conversations that bring about change, read and apply this book.

- J. Josh Smith, pastor at Prince Avenue Baptist Church and author of the book Preaching for a Verdict

Link to buy: shopee.vn/Book-Persuasion-through-Empathy-When-Truth-Cannot-Move-Hearts-i.55485833.10902637260?

Have you ever found yourself in a situation where you wanted to persuade someone, you knew exactly what you wanted to say, but suddenly your heart started pounding, your hands became sweaty, and the harder you tried to speak, the more you couldn't get the words out? If the answer is yes, then it's time for you to hone your communication skills!

With over 20 years of experience training hundreds of companies and clients, S. Renee Smith will support you on this journey. S. Renee Smith's lifelong goal is to discover her own power and help others discover and live according to their inherent abilities. This book is the result of that goal.

Through the book 'Mastering the Art of Persuasion,' the author will introduce many practical tips and real-life examples of communication styles based on real people doing real things, along with a simple roadmap to help you develop successful communication strategies to resolve conflicts, balance power, share ideas, respond to unpleasant gestures, and cope with awkward moments. Through her own practical experiences, the author has distilled what she has learned about decisive communication into 5 basic steps, helping you understand your communication style and identify changes you can make to become a decisive and confident communicator:

• Step 1 - Identifying the starting point: Includes exercises to help you gain deeper insight into yourself and your communication style.
• Step 2 - Listening decisively: Strategies for maintaining autonomy, no matter what the other person says or does, while learning to acknowledge others' views without appearing condescending, and providing feedback without offending.
• Step 3 - Non-verbal decisive communication: How to cultivate effective relationship-building skills between people, thereby enhancing business interests, changing careers, and rebuilding personal relationships.
• Step 4 - Confidently speaking up: Learn how to combine decisive communication skills with verbal communication skills to communicate confidently, successfully, and decisively.
• Step 5 - Direct feedback: How to accept feedback with a positive attitude and leverage it to develop yourself.

When reading this book, you are certainly looking for something specific. Perhaps you encounter barriers to overcome, communication gaps you want to fill, or difficulties you are planning to resolve. S. Renee Smith's goal is to create a fun and easy learning experience for you, while contributing to your personal development and professional success. If you adhere to and apply these steps when communicating, you will develop the necessary skills to communicate effectively and decisively with others. Are you ready to become a decisive communicator? Let's get started.

Link to buy: shopee.vn/Book-Mastering-the-Art-of-Persuasion-i.243501221.7242134138?

As the Op-Ed editor for The New York Times, author Trish Hall spent years immersed in debates and writings that expressed viewpoints. During that time, she often encountered convoluted sentences, obscure jargon, and dull writings. Drawing from her experience, Trish Hall wrote 'Mastering Emotional Persuasion' to help readers communicate effectively and win over others.

Through this book, Trish Hall will guide readers on how to present their opinions persuasively, whether you're writing an essay for a university professor, a job application email, or need to present your plans at work. While the book primarily focuses on writing, the author has incorporated psychological elements to support the methods she presents. Understanding human behavior will be very useful when communicating directly.

So, you may ask, are there any rules for arguing, building trust, and persuading others to listen to you? Yes, there are. Although it's difficult to change minds, there are still basic principles for building trust, techniques for attracting people to your side, not only in debates but also in life. Like many other rules, they're not easy to follow.

And just like all other rules, they can be broken entirely. You can violate all the concepts and still persuade someone to consider your viewpoint. But rest assured that using these methods, although requiring artistry, technique, and an understanding of human psychology, will increase your chances of success.

Link to buy: shopee.vn/Book-Mastering-Emotional-Persuasion-Trish-Hall-(1980BOOKS-HCM)-i.243501221.18352202928?

Everything we desire and crave is connected to people. No one lives on a deserted island feeling happy; they merely exist without truly living. A life worth living must be filled with relationships. Moreover, you cannot succeed when your relationships are marked by conflict and inefficiency. Above all, no one wants to fail.

Yet why do millions of people fail? The answer is quite simple: They fail to discover their own power, unaware of how to use basic secrets to win over others and live in harmony with the world. Loneliness and insecurity won't help.

What you need is the ability to think correctly to discover and apply personal power in 'The Art of Persuading Others.' Once you master the secrets, the present and future will become magically rich.

Buy link: shopee.vn/Book-The-Art-of-Persuading-Others-i.169799621.19135668527?

Mastering the Art of Persuasion There have undoubtedly been times when you've encountered individuals whose words and actions are so captivating that you find yourself ensnared in their influence, led by their ideas and beliefs. Perhaps you've pondered what makes these persuasion masters so influential. The answer lies in their ability to attract, influence, and convert those who are undecided or opposed into supporters based on the psychological principles of persuasion. What's remarkable is not only how effortlessly they utilize charisma and persuasive skills to convince others to agree with them, but also how they instill excitement in others while doing so. They are the persuasion experts. It's not only persuasion experts who understand and apply the principles of the art of persuasion.

In everyday relationships with neighbors, friends, romantic partners, colleagues, clients, adversaries, we often apply influence principles to others; however, we may not fully comprehend how to maximize the power of these influence “weapons.” In Mastering the Art of Persuasion, the authors have explained six influence weapons that affect and influence people's choices, decisions, and how they manifest in various specific situations, focusing not only on the workplace but also on your personal interactions – for example, as a parent, neighbor, or friend. The advice given is practical, morally upright, easy to implement, and does not require much effort or money.

Buy link: shopee.vn/Book-36-14-Techniques-to-Persuade-Anyone-i.1001400922.23845200315?

Humanity is like puppets. We are all attached to countless invisible strings, and by simply pulling them in a certain direction, they will guide our behavior without us even realizing it. If you know how to control these strings, you will know how to control behavior. More importantly, if you know how to change, you can also use them to influence the behavior of others.

This book will teach you how to become a successful and ethical puppet master in a world full of these human puppets.

The art of persuasion will not only teach you how to influence the minds of others, but also how to use psychological techniques to manipulate their behavior.

Buy link: shopee.vn/Book-BachViet-The-Art-of-Persuasion-i.154779484.6439211110?