1. NYX
NYX Professional Makeup, previously known simply as NYX, is an American brand owned by the L'Oreal Group. L’Oreal is renowned for its cutting-edge technologies and meticulously researched formulas designed to improve skin in the most effective and scientific way possible.
NYX offers a wide range of products, including makeup for the face, eyes, and lips, as well as makeup tools such as brushes and foundation sponges, all crafted with precision and high quality. Their products undergo strict testing to ensure they are free from harmful substances like lead, mineral oils, and artificial colors, making them safe for use at an affordable price. With a commitment to being cruelty-free and vegan, NYX ensures no harmful chemicals such as lead, parabens, mineral oils, or artificial dyes are used in any of their products.
Featured Products:
- Strobe Of Genius
- Slide On Lip Pencil
- NYX Jumbo Eye Pencil
- NYX Micro Brow Pencil
- ...
Website: nyxcosmetics.com


2. L’Oreal
L’Oreal, a renowned French cosmetic brand, was founded in 1909 by French chemist Eugène Schueller. Initially, L’Oreal entered the market with hair dye products. Over the past century, it has grown into one of the leading global beauty corporations. Reports show that L’Oreal’s annual revenue reaches nearly 23 billion Euros, with a workforce of 77,000 employees worldwide.
L’Oreal's marketing strategy primarily targets women, with its famous slogan “Because I’m worth it” empowering users by enhancing their sense of value when using L’Oreal products. L’Oreal Paris expanded into Southeast Asia, including Vietnam, in 2007, recognizing it as a key market. In addition to its flagship products, L’Oreal Paris also distributes products from 28 international brands it owns in Vietnam. From the outset, L’Oreal Paris has been well-received by Vietnamese consumers for its quality and innovation.
Popular Products:
- L’Oreal Paris Pure Hyaluronic Acid 1.5% Hydrating Serum
- L’Oreal Micellar Water 3-in-1 Deep Cleansing for Sensitive Skin
- L’Oreal Defender Matte & Fresh UV Serum Protector SPF
- L’Oreal Paris Glycolic (AHA) Brightening Night Cream
- ...
Website: loreal.com/vi-vn/vietnam/


3. Bioderma
Bioderma is a well-known French dermo-cosmetic brand founded in 1970 by Jean-Noel Thorel. With the support of leading dermatologists, Thorel introduced perfect biological ingredients into Bioderma products, laying a strong foundation for the brand’s long-term success.
Bioderma applies biological safety principles that help enhance skin tolerance and boost the skin's resistance. Furthermore, each product line undergoes clinical testing before being released to the market. Today, Bioderma is present in over 90 countries worldwide and is trusted and recommended by more than 33,000 dermatologists globally. In Vietnam, Bioderma products, including sunscreens, toners, cleansers, makeup removers, and shampoos, are widely available in spas, cosmetics stores, and pharmacies nationwide.
Featured Products:
- Bioderma Micellar Water
- Bioderma Sensibio Tonique Hydrating Toner for Sensitive Skin
- Bioderma Photoderm MAX Aquafluide SPF 50+ Sunscreen
- Bioderma Sebium Hydra Moisturizing & Repair Cream
- ...
Website: bioderma.com.vn


4. Vichy
Vichy is a globally trusted French dermo-cosmetic brand, owned by L’Oréal. Established in 1931 by entrepreneur Georges Guérin and Dr. Haller, Vichy has applied rigorous medical standards to cosmetics, utilizing special active ingredients from Vichy mineral water to revitalize and soothe the skin.
With over 80 years of experience, Vichy continues to provide millions of women worldwide with healthy, beautiful skin, adhering to the motto “Health is beautiful.” Vichy products are highly regarded for their gentleness, even for sensitive skin. Most Vichy products feature 100% natural mineral water, a rare resource that cannot be replicated by technology, and this unique ingredient has become the hallmark of the brand.
Featured Products:
- Vichy Mineralizing Thermal Water Spray
- Vichy Capital Ideal Soleil SPF 50+ Sunscreen
- Vichy Normaderm Phytosolution Double-Correction Daily Care
- Vichy Normaderm Deep Cleansing Purifying Facial Wash
- ...
Website: vichy.com.vn


5. The Face Shop
The Face Shop was founded by Jeong Un-ho from South Korea, with the first store opening in December 2003 in Myeongdong. The company specializes in natural skincare and beauty products. After just two years, The Face Shop opened its 100th store in Korea, becoming the third largest cosmetics brand in the country. The brand has since expanded across Asia and is widely loved by customers.
From the beginning, The Face Shop has committed to respecting nature's balance, ensuring that its products are absorbed into the skin without causing harm. The brand aims to bring nature to your skin. Known for its wide variety of products, The Face Shop offers everything from skincare to beauty solutions, catering to all beauty needs, with a special focus on skincare treatments that improve various skin concerns effectively and safely.
Featured Products:
- The Face Shop Rice Water Bright Cleansing Light Oil
- The Face Shop Herb Day Cleansing Cream
- The Face Shop Rice Water Bright Foaming Cleanser
- The Face Shop Real Nature Rice Sheet Mask
- ...
Website: thefaceshop.com.vn


6. Bioré
The skincare brand Bioré was founded in 1980 in Japan by the KAO Corporation, which is also Japan's number one beauty brand. Bioré is well-known across Asia, including Vietnam, as a brand dedicated to women's skincare.
Bioré products are crafted to meet consumer needs with precision, all while adhering to their commitment to 'Yoki-Monozukuri' (creating excellent products). Bioré's mission is to bring daily joy and excitement to consumers through naturally radiant skin. The brand offers a wide range of products, from facial cleansers, body washes, and makeup removers to sunscreen and pore strips, catering to the skincare needs of women. In addition, Bioré also develops products for men’s skincare.
Featured Products:
- Bioré Cleansing Oil for deep cleansing
- Bioré Body Foam Pure Mild for moisturizing
- Bioré Marshmallow Facial Foam
- Bioré UV Bright Face Milk sunscreen
- ...
Website: biorevietnam.vn


7. Neutrogena
The skincare brand Neutrogena was founded in 1930 by Emanuel Stolaroff. After being recognized by the U.S. Department of Health for its absolute safety on skin in 1962, Neutrogena gained worldwide popularity for its dermatologically-approved acne treatments. In 1994, Neutrogena was acquired by Johnson & Johnson.
Neutrogena products are made from 100% natural ingredients, free from harmful chemicals and oils, making them suitable for all skin types without causing irritation or adverse reactions. Today, Neutrogena is available in 70 countries, sold in hospitals, supermarkets, and pharmacies. Its affordable pricing and excellent results have made it a popular choice in Vietnam and around the globe.
Featured Products:
- Neutrogena Hydro Boost Water Gel for hydration
- Neutrogena Ultra Sheer Face and Body Stick SPF 70 sunscreen
- Neutrogena Oil-Free Acne Wash
- Neutrogena Clear Face Broad Spectrum SPF 55 sunscreen
- ...
Website: neutrogena.com


8. La Roche-Posay
La Roche-Posay, officially known as La Roche-Posay Laboratoire Dermatologique, was launched in 1975 by pharmacist Rene Levayer and became part of the L'Oréal family in 1989. The brand is named after the village of La Roche-Posay in Vienne, France, famous for its mineral-rich spring water, which is the key ingredient in all of its products.
From its inception, La Roche-Posay has committed to the principle “A better life for sensitive skin.” All of its products are formulated with gentle ingredients, designed specifically for sensitive skin. Over the years, the brand has introduced numerous skincare solutions that are safe, effective, and suitable for all skin types. Trusted by over 25,000 dermatologists, La Roche-Posay is now available in more than 50 countries, including Vietnam, where it launched in 2007.
Featured Products:
- La Roche-Posay Micellar Water Ultra Sensitive Skin
- La Roche-Posay Effaclar Deep Cleansing Foaming Cream
- La Roche-Posay Anthelios Shaka Fluid sunscreen
- La Roche-Posay Cicaplast Baume B5
- ...
Website: larocheposay.vn


9. Maybelline
Maybelline is a popular American brand specializing in affordable makeup, founded in 1915. The brand name 'Maybelline' is a fusion of 'Mabel,' the founder’s sister’s name, and 'Vaseline,' one of the key ingredients in their early products. Now a subsidiary of L’Oréal, Maybelline is available in over 129 countries worldwide.
With a commitment to advancing beauty science, Maybelline aims to empower women with groundbreaking formulas that enhance confidence. It is beloved for providing high-quality yet affordable products. Since its introduction to Vietnam in 2007, Maybelline has become one of the most popular cosmetics brands in the country, with products available everywhere, from supermarkets to beauty stores and convenience shops.
Popular Products:
- Maybelline Fit Me Matte + Poreless Foundation SPF 22
- Maybelline New York Hyper Curl Waterproof Mascara
- Maybelline New York Baby Skin Pore Eraser Primer
- Maybelline New York Super Stay Matte Ink City Edition Lipstick
- ...
Website: maybelline.vn


10. Bourjois
Bourjois is a French brand with a long and impressive history, founded in 1863. Initially known for luxury perfumes, it embodied the Parisian charm with its slogan 'je ne sais quoi,' symbolizing the irresistible allure and distinctiveness of French women. By the 1950s, Bourjois had expanded its offerings to cosmetics.
The brand is best known for its range of lipsticks, designed to evoke the elegance of Parisian beauty. Bourjois lipsticks are recognized for their quality and accessible pricing, making them a popular choice among drugstore cosmetics. Each collection targets sophisticated women who appreciate classic Parisian beauty, with carefully curated shades and stylish packaging. Bourjois quickly gained global popularity, now available in over 78 countries, and is particularly beloved in Vietnam.
Popular Products:
- Bourjois Healthy Mix Foundation
- Bourjois Rouge Edition Velvet Lipstick
- Bourjois Compact Powder
- ...
Website: bourjois.com/es

