Top 10 Best-Selling Beauty Brands Today

Estée Lauder, a renowned American cosmetics brand, has gained significant popularity in the Vietnamese beauty market, attracting a devoted following of skincare enthusiasts. In recent years, the beauty industry in Vietnam has grown increasingly vibrant, fueled by rising consumer demand for beauty products.

Estée Lauder's products are sold in over 150 countries worldwide, a testament to the brand's global reach and esteemed reputation. This alone speaks volumes about the prestige and quality of Estée Lauder.

The brand offers a diverse range of products, including skincare, makeup, hair care, and fragrances. A signature feature of their product packaging is the soft blue hue, which exudes elegance and sophistication, making it a perfect fit for various home settings.

Some of the most popular products include:

• Estée Lauder Advanced Night Repair Serum
• Estée Lauder Double Wear Cushion BB
• Estée Lauder Revitalizing Supreme+
• ...

Order here: lazada.vn/shop/estee-lauder/?

Vichy is a leading French skincare brand widely trusted and used across the globe. Known for its extensive range of skincare, haircare, body care, and beauty products, Vichy has become a household name in the beauty industry. In Vietnam, Vichy is available in both large and small stores across the country and continues to grow in popularity as it delivers high-quality products to Vietnamese consumers.

The products from Vichy are highly regarded for their gentle formulations, even suitable for sensitive skin. Most of Vichy’s products are enriched with 100% natural mineral water, a rare and irreplaceable resource, which is key to the brand's renowned efficacy and purity.

Popular products include:

• Mineralizing Thermal Water
• Vichy Ideal Soleil – Effective sun protection without the greasy feel
• Vichy Ideal White – Safe whitening treatment that reduces dark spots
• Minéral 89 – Concentrated mineral-rich serum that helps restore and protect the skin
• ....

Order here: shopee.vn/vichyofficialstore

Innisfree is a renowned South Korean cosmetics brand known for its use of natural ingredients and eco-friendly packaging. The ingredients are sourced from Jeju Island, a beautiful and pristine location in Korea, and the brand takes inspiration from the idyllic beauty of both Jeju and the fictional Innisfree from Ireland. Innisfree Vietnam aims to bring these high-quality products to Vietnamese consumers, offering not only great products but also professional and trustworthy customer service.

Although Innisfree only entered the Vietnamese market less than four years ago, its natural skincare products inspired by Korean beauty have quickly won the hearts of many local women, becoming their trusted companion in the journey of skincare.

Innisfree’s skincare and makeup products are based on natural ingredients from the pure Jeju Island, promoting healthy beauty with a commitment to environmental sustainability and eco-friendliness. The brand is famous for offering high-quality products at affordable prices, gaining immense popularity not just in Korea but also among Vietnamese consumers.

Popular products include:

• Innisfree Jeju Cherry Blossom Tone-up Cream Set
• Innisfree Green Tea Foam Cleanser
• Innisfree Green Tea Seed Serum
• Innisfree Volcanic Color Clay Mask
• ...

Order here: shopee.vn/innisfreevietnam_officialstore

Shiseido is a well-known luxury skincare brand that has become synonymous with high-quality anti-aging products in Vietnam. Established by pharmacist Arinobu Fukuhara, Shiseido is a prestigious name from Japan and is recognized for its innovative and effective skincare solutions. Since its launch in Vietnam in 2016, Shiseido has quickly gained popularity among Vietnamese consumers, especially for its best-selling products like Anessa sunscreen and the Future Solution LX anti-aging skincare range.

Even though the beauty market in Vietnam is increasingly competitive with many new and trendy brands emerging, Shiseido remains a formidable player with a strong reputation across all price segments, from luxury to more accessible offerings. The brand continues to be a favorite among Vietnamese women, renowned for its cutting-edge products and commitment to quality.

Some of the most popular products include:

• WASO Soft+Cushy Polisher – Exfoliator
• Complete Cleansing Micro Foam – Cleanser
• Future Solution LX Total Protective Emulsion – Moisturizer
• Bio-Performance Glow Revival Cream – Moisturizer
• Shiseido GSC Perfect UV Protector S – Sunscreen
• ...

Order here: shopee.vn/shiseido_officialstore

The Face Shop is a renowned South Korean cosmetics brand that specializes in natural beauty products, skincare, and makeup. The company offers a diverse range of products for both men and women, including facial care, body lotions, shower gels, makeup, and more. The Face Shop is especially known for its natural ingredient-based lines such as the Vitamin C, Tea Tree, and Vitamin E collections, which are beloved by consumers worldwide.

In addition to facial skincare and cosmetics, The Face Shop also offers a wide variety of body care products such as exfoliators, perfumes, shower gels, shampoos, conditioners, body lotions, deodorants, and hair care treatments. Over the years, it has become one of the leading skincare brands in South Korea. In Vietnam, The Face Shop is a trusted brand, popular among beauty enthusiasts who seek effective and natural solutions for their skincare needs.

Some of the most popular products include:

• The Smim Radiance Collagen Essence – Skin Care
• Face It Maxx’ Eye Gel Liner – Makeup
• Rice Water Bright Cleansing Cream – Makeup Remover
• Mild Papaya Peeling – Exfoliator

Order here: shopee.vn/thefaceshop_officialstore

Pond’s is a globally recognized brand under Unilever, the world's largest consumer goods company, specializing in skincare, beauty, and health products. The brand is dedicated to creating groundbreaking skincare solutions that protect and rejuvenate the skin, keeping it smooth, youthful, and radiant despite the harsh environmental factors and stressful lifestyles we face daily. Pond’s offers a wide range of skincare products, catering to all ages, genders, ethnicities, and lifestyles, making it a go-to choice for many across the world.

In Vietnam, Pond’s has garnered immense popularity due to its high-quality products and effective results, all at an affordable price point. Many consumers trust Pond’s for their skincare needs because of the brand's proven results and its ability to deliver smooth, glowing skin.

As the world grows more demanding, the balance of inner strength and outer beauty becomes even more important. Just like our skin needs to be cared for from within to maintain a beautiful and healthy appearance on the outside, Pond’s helps achieve this delicate balance.

Popular products:

• Pond’s Moisturizing Cream
• Pond’s Gold Radiance Serum
• Pond’s Age Miracle Micro-Dermabrasion Set
• Pond’s Daily Facial Cleanser

Order here: shopee.vn/unilevervn_beauty?

Similar to brands like Innisfree and The Face Shop, Laneige is one of the leading names in the Korean beauty industry. When people think of Laneige, they often recall its signature products that focus on hydration, featuring exclusive water-based formulas. Founded in 1994 by the AmorePacific Corporation, Laneige has always aimed to help women achieve glowing, clear skin through its innovative skincare offerings. The brand has developed a wide variety of products to cater to the beauty needs of women all over the world.

In 2016, Laneige opened its first store in Vietnam, marking the brand’s official presence in the country. Known for its skin care, makeup, and health products, Laneige has quickly become a favorite in Vietnam. Some of its best-known items include the Water Sleeping Mask, BB Cream Cushions, Lip Sleeping Mask, and various other hydration-focused treatments. Designed with the unique needs of Asian skin in mind, Laneige is a go-to brand for beauty enthusiasts in Vietnam.

Popular products:

• Water Bank Gel Cream, Water Bank Essence_EX
• Clear-C Peeling Mask, Clear-C Advanced Effector_EX, Sleeping Masks
• Water Base CC Cream, Laneige Satin Cover Jelly Pact

Order here: shopee.vn/laneigevn_officialstore

Maybelline New York was founded in 1915 by American chemist T.L. Williams. Starting as a small family business, the brand grew into one of the most iconic makeup names in the United States. Known for creating makeup trends that transition from the runway to street style, Maybelline New York empowers women to express their individuality with a look that's fresh, modern, and effortlessly chic.

Driven by the confidence of women and groundbreaking scientific formulas, Maybelline New York has developed a range of innovative makeup products designed to enhance every woman's natural beauty. In 2007, Maybelline officially launched in Vietnam and has since become a favorite among beauty lovers. With over 100 years in the beauty industry, Maybelline continues to be a leader in affordable, high-quality makeup products that cater to all beauty needs.

Popular products:

• Foundations: New York Fit Me!, Dream Velvet Classic Ivory, Dream Liquid Satin Skin Liquid Foundation
• Cushions: Fresh Matte Cushion, Super BB Cushion
• Mascara: The Magnum Big Shot, The Falsies Volum’ Express
• Lipsticks: Color Sensational Creamy Matte Lip Color

Order here: shopee.vn/maybelline_officialstore

With a commitment to promoting healthy, natural skin as the foundation of beauty, French skincare brands are beloved by users and beauty enthusiasts alike for their gentle, skin-friendly products. Bioderma is renowned for creating formulas designed for various skin types, particularly sensitive skin, with careful research into ingredients and technology. The brand always prioritizes skin health, and annually holds expert dermatology meetings to develop better solutions for skincare.

In addition to their skincare range, Bioderma also offers body care products and comprehensive skin treatments. Available in over 100 countries, the brand is trusted by dermatologists worldwide. In Vietnam, Bioderma is also a highly popular brand among beauty lovers.

Popular products:

• Bioderma Micellar Water
• Photoderm Laser SPF 50+ Sunscreen
• Bioderma Atoderm Lip Balm
• Sebium Hydra Moisturizer

Order here: shopee.vn/bioderma_officialstore

L’Oréal is a leading French beauty brand, with its products sold in over 120 countries, particularly across Europe, including France, Germany, the UK, and Russia. L’Oréal has gained a strong following among young consumers in Vietnam. The brand offers a wide range of products, including hair care, hair dyes, lipsticks, cleansers, concealers, foundations, and skin-lightening creams.

Founded in 1909 by French chemist Eugène Schueller, L’Oréal initially introduced hair dye to the market. Over the past century, the brand has grown into one of the world’s most prominent cosmetic conglomerates, reporting annual revenues of nearly €23 billion and employing over 77,000 people globally.

These products are considered mid-range in terms of price, offering great value for money while maintaining high quality and impressive design. Since its official launch in Vietnam in 2017, L’Oréal has quickly become a top choice for beauty enthusiasts in the country.

Popular products:

• L’Oréal Paris Micellar Water 3-in-1, L’Oréal Paris Micellar Water Fresh
• L’Oréal Paris Color Riche Matte Lipstick, L’Oréal Paris Color Riche Le Rouge Satin Lipstick
• L’Oréal Paris True Match Concealer, L’Oréal Paris Infallible More Than Concealer

Order here: shopee.vn/lorealparis_officialstore