1. ASOS Brand
ASOS is known as the global online fashion retailer offering over 50,000 different product lines and also owns an in-house label for men's and women's clothing, footwear, jewelry, accessories, and cosmetics with about 1,500 new product lines introduced every week.
Website: https://www.asos.com/


2. H&M Brand
H&M (also known as Hennes and Mauritz AB) is a multinational retail company specializing in clothing from Sweden. H&M is known for its fashion products for all demographics, including men, women, teenagers, and children. H&M operates with a focus on design and practicality, offering modern products at affordable prices.
Erling Persson - the founder of H&M - opened the first store in Sweden called 'Hennes', mainly selling women's clothing. Nearly 70 years since its establishment, H&M is now present in 58 countries and is the world's second-largest fashion company.
H&M offers a diverse range of products including clothing, dresses, bags, shoes, perfumes, fashion accessories, and home furnishings. However, it is best known for its premium-quality, fresh, and elegant clothing at affordable prices. H&M is dedicated to brand promotion, collaborating with famous designers like Karl Lagerfeld and Stella McCartney, as well as top celebrities like Madonna and Kylie Minogue.
Website: https://www2.hm.com/en_us/index.html


3. Forever 21 Brand
Forever 21 Brand was founded by the Korean-American couple Do Won Chang and Jin Sook Chang in the United States. The brand's style is a combination of Korean and American fashion at reasonable prices.
The first Forever 21 store was in Los Angeles. Since then, Forever 21 has attracted a large number of middle-income people worldwide. Forever 21's criteria are that clothes must be fashionable, high-quality, but affordable. Not only clothes, but F21 also sells fashion accessories for men, women, and children.
Forever 21's main fashion style is youthful, dynamic designs and patterns that are especially popular with young people. Forever 21 is known not only for its clothes but also for its affordable prices and extremely fashionable accessories, always following new trends.
The brand quickly became a multinational empire, owning 480 stores across the United States, Canada, Singapore, Indonesia, Malaysia, UAE, Jordan, Oman, Kuwait, Saudi Arabia, Bahrain, Thailand, China, South Korea, Japan, Puerto Rico, the Philippines, the UK, Ireland, ... generating over $3 billion in revenue each year.
Website: https://www.forever21.com/


4. River Island Brand
River Island is a well-known and beloved fashion brand with over 65 years of experience in the retail fashion industry. In 1948, Bernard Lewis started with a wool shop. River Island's products are all fashionable, unique, and affordable.
River Island is a fashion brand that fashion-forward girls with financial considerations embrace. Their products are affordable yet stylish and made from fairly good materials, which is why River Island easily conquers the female gender.
River Island knows how to make you stand out; you'll find stylish everyday wear, unique tops, trousers, and alluring party dresses. All adorned with eye-catching colors like blue, purple, red, making it easy to attract everyone's attention.
Today, River Island has more than 350 stores across the UK, Ireland, Asia, the Middle East, and Europe, especially 6 dedicated online platforms for trading in four different currencies. In Vietnam, River Island is officially distributed by Zalora.
Website: http://www.riverisland.com/


5. Zara Brand
Zara Brand was founded by Amancio Ortega with the original name Zobra – inspired by the movie Zobra The Greek. However, to avoid confusion, the name Zara was born. Zara aims at affordable products but follows global fashion trends and famous brands.
As of now, Zara has been operating in the fashion industry for over 40 years and owns about 6,500 stores. Zara's products are distributed through factories in Spain, diverse in quality and eye-catching designs. Zara consumes up to 450 million products per year, which is considered a staggering figure in the fashion industry today.
The appeal of Zara fashion lies in its variety of styles, making it easy for you to choose your favorite fashion items from T-shirts, jackets, skirts, dresses, jeans, and shorts. In addition, Zara's shoes, bags, and men's fashion are also warmly welcomed. Overall, the designs look elegant and fashionable, emphasizing the image of modern men and women. At the same time, there are many innovative designs for young, energetic individuals.
Website: http://www.zara.com/


6. Free People Brand
The style of Free People is easily recognizable on the street, as the brand's designs reflect an unmistakable fashion spirit, combining a sense of freedom, allure, and at the same time, classical and rich cultural colors.
Free People has shed its youthful image and evolved into a more mature and modern brand. This allows us to offer a line of clothing suitable for the intelligence, creativity, and personality of women in their twenties, with superior quality and affordable prices.
Free People is a branch of Urban Outfitters. After over 30 years of operation, Free People has expanded its retail system to 1,400 stores worldwide. Just mentioning Free People brings to mind images of dynamic, independent girls with a distinctive bohemian style. The brand offers fashion products ranging from clothing, accessories, shoes to swimwear.
Website: https://www.freepeople.com/


7. Urban Outfitters Brand
Urban Outfitters was founded in 1972 in Philadelphia, Pennsylvania (USA). Urban Outfitters is an incredibly appealing fashion retailer for women, focusing on developing its brand from classic to retro and hipster styles.
Urban Outfitters is one of the top 10 recognized fashion brands globally, and over the past 40 years, the Urban Outfitters brand has proven its value. What sets Urban Outfitters apart from other brands in the market like Anthropologie, Free People, Terrain, and BHLDN is their emphasis on social media promotion and attention to urban fashion and affordable clothing models.
Today, Urban Outfitters has approximately 401 stores in wealthy cities worldwide, including Sweden, Denmark, England, and France. Urban Outfitters is a pioneering brand in social media promotion through platforms like Facebook, Twitch, and Instagram, attracting a large global youth audience to the brand.
Website: http://www.urbanoutfitters.com/urban/


8. Uniqlo Brand
Uniqlo is known as Japan's number one fashion brand and the world's fourth-largest retail fashion brand. Uniqlo's founder is Tadashi Yanai - the richest billionaire in Japan today.
What Uniqlo aims for is pure fashion, meaning the brand's products will make wearers look more beautiful and they will never have to worry about clothing issues again. Yanai said that Uniqlo is different from cheap fashion brands like H&M and Zara, not chasing trends, but focusing only on basic products like T-shirts, leggings, jeans, or sweaters at affordable prices.
With simple yet fashionable designs that make you always cheerful and comfortable, regardless of age or profession, to freely choose your own style, meeting all usage needs. The brand provides fashion items for 4 main target groups including men, women, children, and infants.
Currently, Uniqlo has stores across Asia such as Vietnam, Thailand, China, Malaysia, Indonesia, Singapore, Hong Kong. Not only that, Uniqlo's products also extend to the European and American markets and are loved by many international sports celebrities.
Website: https://www.uniqlo.com/vn/


9. COS (Collection of Style) Brand
COS is a brand under the retail giant H&M. Despite only being established in 2007, COS has proven itself to be on par with any elder in the affordable fashion segment for young people. To date, COS has expanded to 180 stores in 32 countries worldwide.
COS products are a combination of classic tailoring techniques and advanced technology to create fashion items that stand the test of time rather than chasing trends. COS is known for its voluminous designs and versatile garments. The brand's designs are suitable for all body shapes.
Invested in and meticulously crafted in every stitch and material. Wearing a COS-branded outfit will make you more confident in your fashion style. Despite its roots in H&M, COS still has its own place in the fashion industry, not being confused by any designs from its parent company. Due to its high applicability and unique style coordination, COS is always the preferred choice of celebrities.
Website: https://www.cosstores.com/en/index.html


10. Mango Brand
Mango is a Spanish fashion brand founded in Barcelona in 1984. To date, the company has expanded to hundreds of countries worldwide, becoming one of the most famous fashion brands globally.
In 2004, Mango officially entered Vietnam with its first store in Ho Chi Minh City, becoming one of the most popular international fashion brands in Vietnam. After more than a decade of development, Mango currently has 12 stores nationwide.
Mango products are designed with an elegant, minimalist style that does not compromise individuality. Many Mango designs embody modern, elegant, and luxurious high-street style, featuring soft, subtle color palettes. Although they have a simple style, Mango products are always highly personal, allowing wearers to express their own style through their Mango outfits.
Mango products are very popular among urban customers for their fashionable and youthful designs. The materials used are diverse, ranging from denim, khaki, cotton, to chiffon and silk, all meticulously crafted. The patterns of the products are never too intricate or cluttered, often kept minimal in the most refined way.
Website: https://shop.mango.com/vn

