1. Choosing the Industry
According to Feng Shui experts, selecting the right business industry plays a crucial role in the success of a shop, entirely depending on your destiny. Therefore, making the accurate choice from the beginning enhances vitality and prosperity significantly. It means that you should choose products aligned with your destiny element, supporting your astrological sign. For instance:
- For those with a Metal destiny, consider businesses related to Earth, Water, and Metal elements such as construction, real estate, hotels, machinery, aluminum and glass frames, electronics, jewelry, beverages, etc.
- For those with an Earth destiny, opt for businesses associated with Fire, Earth, and Metal elements like petroleum, gas, electricity, electrical equipment, accommodations, construction materials, mechanical works, electronics, etc.
- For those with a Fire destiny, explore ventures linked with Wood, Fire, and Earth elements like groceries, fashion, woodworks, paints, construction materials, petroleum, lighting equipment, food items, artworks, gemstones, etc.
- For those with a Wood destiny, delve into businesses connected with Water, Wood, and Fire elements such as beverages, nutrition, fashion, cosmetics, herbal medicine, wood painting, petroleum, lighting equipment, food items, fruits, etc.
- For those with a Water destiny, engage in businesses related to Metal, Water, and Wood elements like machinery and equipment, steel business, electronic gold and silver, beverages, fashion, groceries, agriculture, paints, cosmetics, food items, fruits, etc.

2. Location and Shop Layout
The location of your shop is also a crucial factor in Feng Shui for those planning to start a business. You need to choose a location that is suitable for your business.
- If you plan to sell high-end items such as designer handbags, cosmetics, or smartphones from famous global brands, your store should be located in areas with target customers and high income levels.
- If you plan to open a café or bookstore, consider locations with spacious frontage and sidewalks, without focusing too much on densely populated areas.
In addition, you should also pay attention to the external appearance of the store. With a square layout, your store will provide customers with comfort and facilitate better energy flow. The store should not be too small and narrow, as it may create a feeling of crampedness and attract negative energy - which is very disadvantageous for any business.

3. Choosing the Store Direction
After selecting the business industry, the next step is to choose the direction to open your store:
1. Choosing the Store Direction Based on Destiny
- People belonging to the 'East Four Palaces' (Khảm – Chấn – Tốn) should open their stores facing East, South, Southeast, North.
- People belonging to the 'West Four Palaces' (Đoài – Khôn – Cấn – Càn) should open their stores facing West, Southwest, Northwest, Northeast.
We will base on the five elements of destiny of the business to choose the direction that is suitable, for example:
- Medical centers or law offices should have their main entrance facing East.
- Financial companies, insurance firms, river transport should choose Northwest or Southeast direction.
- Construction companies, import-export businesses, banks should face North or East.
- Restaurants, trading agencies should choose North or Southeast direction.

4. Exterior Setting of the Store
This is also a factor that requires you to consider choosing a certain location to open the main store.
- Avoid locations in dead-end alleys or with roads directly facing the store entrance.
- For storefronts on streets, you should not open a store where there are large trees or big power poles blocking the entrance.
- Avoid locations where the front faces a T-junction or Y-junction.

5. Store Signboard – Logo
The store signboard and logo are manifestations of the store's signal and also the focal point attracting human energy. This is a factor that every store must pay attention to before intending to do business. Choosing a suitable store logo also creates consensus among store employees. Meanwhile, the signboard is the name of the store that customers can see to know what products and services the store will provide. Choosing a signboard must be suitable for the destiny of the industry and the owner's destiny. Once the signboard and logo are appropriate, they will create a sense of aesthetics, an attractive impression on customers' psychology.
The signboard design needs to pay attention to the following issues:
- Store name
- The size, material, color, and font style must be based on destiny, industry, and store orientation to design appropriately
- For horizontal signboards, they should not be too high, too long, or too wide. Usually, the maximum height is 2 meters, and the width does not exceed the width of the storefront
- For vertical signboards, the height should not exceed 4 meters, the width should not exceed 0.6 meters, not violating construction boundaries, and must have a steel frame
- The signboard must have suitable colors to express the language of the industry as well as the destiny of the store owner and development ideas
- The material for making the signboard can be iron, wood, hard paper, fabric, steel frame, or it can be colored lights combined,... as long as it stimulates customers' visual senses

6. Feng Shui Items
For many business owners, arranging feng shui items in the store is no longer unfamiliar. This will be one of the ways to resolve limitations in the store as well as bring many benefits to the store owner. Most of these are feng shui items influenced by Chinese culture, such as:
- The Laughing Buddha statue with the desire to bring peace, luck, joy, and happiness to the owner.
- The Pi Xiu is a mythical creature that attracts wealth and luck, brings luck in health, wealth, wards off evil spirits...
- The Three-Legged Toad, a legendary golden toad with 3 legs, symbolizes the God of Wealth, bringing luck in business and money.
- The Feng Shui Cabbage, shaped like a bag used to hold money, is often chosen by many store owners to help 'keep money'.
In addition, many stores also display the Maneki Neko lucky cat from Japan. This item is usually made of pottery or porcelain in the shape of a short-tailed cat waving its paw as if beckoning, believed to bring luck and wealth to the store.

7. Interior Color Scheme
The interior color scheme not only influences the psychology of buyers but also plays a crucial role in the feng shui of a business. According to numerous studies, interior colors from various furnishings, shelves to lamp hues, wall paint all have a certain impact on the perception of buyers and the mindset of sellers. Typically, neutral colors like cream, light pink are widely used by many stores as they create warmth and bring brightness. However, to select a suitable interior color scheme, store owners must consider not only from the perspective of buyers but also ensure compatibility with their age and destiny.
- Individuals with a Metal destiny will harmonize with white, yellow, or golden hues
- Individuals with a Wood destiny will blend with green or black shades
- Individuals with a Water destiny will match with black or white tones
- Individuals with a Fire destiny will suit colors like green, red, or pink
- Individuals with an Earth destiny will complement colors like red, pink, or earthy tones
- Furthermore, you can combine color schemes to create harmony for your store

8. Utilizing Water in Business Feng Shui
To enhance wealth and ensure successful business endeavors, water can be utilized as it symbolizes energy flow, bringing health and prosperity to the owner.
- Water fountains, water towers are excellent feng shui items in business. It's advisable to have a small water fountain designed on a desk or in a spacious area without restrictions.
- You can also choose an ornamental fish tank, goldfish to enhance the attraction of wealth.

9. Placement of the Wealth God Altar
The principles of placing the Wealth God altar:
- The Wealth God altar should be positioned in places where the entrances are visible, with a concentration of flowing energy. Choose directions based on the celestial path, noble people based on the elemental palace, destiny, and age of the restaurant owner. Avoid placing it in dark corners under beams or staircases.
- The Wealth God altar always has a board attached to the wall. The back of the altar must be against a sturdy wall, not facing windows or pierced holes, as wealth will not accumulate.
- If you cannot place the altar against a wall due to directional constraints, an artificial wall to avoid sharp corners behind is a smart alternative.
- On both sides of the altar, when viewed from outside in, the Wealth God is on the left, and the Earth God is on the right. In the middle are jars of rice, salt, and a tray of full water, replaced annually. In the center front is a plate of wealth (avoid contact when cleaning the altar).
- On the right is a vase of flowers (usually chrysanthemums, money plants), and on the left is a plate of five fruits. Arrange 5 cups of water into a cross shape to symbolize the five directions and elements. The Money Frog is placed on the left, facing outward during the day and inward at night.
- Outermost on the ground, choose a beautiful shallow ceramic or glass dish, fill it with water, and scatter rose petals on the surface (this plate symbolizes keeping money from flowing away). Above the Wealth God altar, there should be a statue of Laughing Buddha to manage and prevent any improper actions of the gods.

10. Feng Shui Arrangement for Boosting Business Prosperity
For home-based business feng shui, it's essential to differentiate between business areas and living spaces, from the layout to the furnishings.
Business feng shui involves not only auspicious orientations and directions but also the arrangement of workspace elements for efficiency. Scientifically speaking, a well-organized workspace enhances labor productivity, while a cluttered space leads to decreased work efficiency.
In terms of feng shui, energy flow or chi cannot flourish if the workspace and desk are not properly arranged and cluttered, leading to blocked energy flow and financial losses.
First and foremost, ensure tidiness, organization, and eye-catching decor, applying wise feng shui principles such as selecting decorative colors and focusing light, especially towards the main entrance.
- Workspace and desk arrangement
- Positioning the desk according to feng shui principles will influence happiness, success, and prosperity in business. The business desk should overlook the entire room with a solid wall behind. Alternatively, it can face a window or doorway, but avoid direct alignment with the entrance. The workspace desk and cashier counter should be positioned for optimal observation diagonally across from the entrance.
- Arranging flowers and plants: Miniature landscapes with plants create a lively work environment, but they must ensure good feng shui. Pay attention to selecting suitable feng shui plants that match the destiny and age and have the effect of generating wealth and prosperity.
Be wary of plants with sharp-edged leaves like snake plants, as they often bring about unfortunate events. Choose plants that are easy to maintain, have lush foliage, and are vibrant.
Some cautions to avoid when arranging business feng shui:
- Mirrors can bring strong financial power and abundant energy, but placing mirrors directly opposite the main door or entrance can be harmful.
- Straight alignment between the back and front doors.
- Ensure the signage name is feng shui-compliant, hung at an appropriate height, well-lit, and attractive, avoiding overly dark or low signs.
- If it's a business shop, pay attention to positioning the Wealth God altar, ensuring feng shui principles from orientation to items on the altar.
- Avoid placing bathrooms adjacent to overly damp stores.
- Pay attention to the position of the front door, which should stimulate energy flow inward to stimulate more money inflow, as the door is considered the mouth of wealth, affecting business results.
