Top 10 International Fashion Brands Popular in Vietnam

Pull&Bear is a Spanish clothing and accessories retailer, founded in 1986 under the name New Wear, and later rebranded as Pull&Bear in 1991. It is a part of the Inditex Group, which owns brands like Zara and Bershka. Specializing in casual streetwear and affordable accessories for the youth, Pull&Bear's recent product lines have expanded to include music, technology, video games, and visual media, blending these elements into their clothing collections.

The brand targets young adults who prefer simple, relaxed styles, avoiding conventional fashion norms in favor of comfort. Pull&Bear stays on top of the latest international trends, blending them with street and club influences, refining them into trendy yet comfortable outfits. The brand constantly tracks new technologies, social movements, and emerging art or music trends, reflecting these in both its designs and store environments.

Inspired by the legendary city of Palm Springs, California, Pull&Bear's collections are continually updated. Stores around the world receive new merchandise twice a week. As part of Inditex (which includes Zara, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe), Pull&Bear operates in 76 markets with more than 970 stores and an online presence.

CONTACT INFORMATION:
Address: 72 Le Thanh Ton, Ben Nghe Ward, District 1, Ho Chi Minh City
Phone: 028 3915 8848
Website: https://www.pullandbear.com/vn/
Fanpage: fanpage
Opening Hours: 09:30 - 22:00

Owned by the Inditex group, Stradivarius brings the latest global trends in women's clothing and accessories to the youth market. Initially developed by Paco Triquell as a women's clothing brand, the Spanish multinational Inditex acquired 90% of the company on November 12, 1999, for 108 million euros. The brand’s success lies in its ability to understand customer needs and continuously evolve its collections.

Stradivarius offers a sustainable collection made from organic or recycled materials called “Join Life.” This initiative has also been extended to Zara and Oysho. Based in Arteixo, A Coruña, Galicia, Spain, Stradivarius produces clothing, footwear, and accessories, offering a wide range of basics, knitwear, loungewear, lingerie, swimwear, outerwear, handbags, and accessories.

The brand is supported by a dedicated team of designers who follow the latest trends and reinterpret them into modern styles for young people. Within a decade, Stradivarius opened 500 stores globally. In 2005, Inditex completed the full acquisition for a reported 15 million euros. Today, Stradivarius is Inditex’s fifth-largest brand in terms of sales, with a presence in 62 countries.

CONTACT INFORMATION:
Address: 2nd Floor, Vincom Dong Khoi Mall, 72 Le Thanh Ton, Ben Nghe, District 1, Ho Chi Minh City
Email: [email protected]
Website: https://www.stradivarius.com/gb/company.html
Fanpage: https://www.facebook.com/stradivas/
Opening Hours: 09:30–21:30

Founded in 1985 by Armando Laisauca in Barcelona, Massimo Dutti initially started as a men's clothing brand. In 1991, Inditex, the multinational clothing company also owning Zara, Pull and Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe, acquired a 65% stake and later took full control of the brand. While Massimo Dutti began with menswear, today it specializes in jackets and blazers. The fashion brand and retailer, based in Tordera, Spain, produces clothing, footwear, and accessories, offering collections ranging from basic clothing, denim, knitwear, loungewear, sleepwear, and outerwear.

With its sophisticated tailoring and selection of materials such as 100% cotton, wool, and cashmere, Massimo Dutti attracts urban, independent men and women. With a presence in 73 countries and 885 stores worldwide, the brand stands as one of the largest under Inditex. The comfortable, high-quality clothing designed for urban men, women, and children, alongside its premium collections, defines Massimo Dutti as one of the leading international fashion brands in Vietnam.

CONTACT INFORMATION:
Address: 1st Floor, Vincom Dong Khoi Mall, 72 Le Thanh Ton, Ben Nghe, District 1, HCMC
Phone: 077 3918 990
Email: [email protected]
Website: https://www.massimodutti.com/gb
Fanpage: https://www.facebook.com/MassimoDuttiOfficial
Opening Hours: 9:00 AM - 6:00 PM

Gucci is a luxury fashion, apparel, and leather goods brand from Italy, and one of the top-selling Italian brands today. Founded by Guccio Gucci in Florence, Tuscany, in 1921, the brand was valued at $12.1 billion in 2013, with revenue for the year totaling $4.7 billion. By 2019, Gucci was ranked 30th on Forbes' list of the World's Most Valuable Brands, with a brand value of $18.6 billion. In 2019, Gucci generated approximately $9.8 billion in global revenue according to Forbes.

Gucci operates around 278 directly operated stores worldwide and distributes its products through authorized dealers and high-end department stores. Since 2019, François-Henri Pinault has served as the CEO and Chairman. Gucci’s bags, apparel, and fragrances are highly sought after by fashion-conscious men and women. The brand’s classic style remains extremely popular, with accessories like the iconic “GG” lapel pins, bracelets, and necklaces leading the way.

The distinctive features of Gucci products made them among the most copied in the early 2000s. Since its inception, Gucci has been highly active with marketing campaigns including TV ads, print advertisements, and, more recently, powerful digital marketing that has played a central role in the brand's success.

CONTACT INFORMATION:
Address:

• Số 24 Hai Bà Trưng, Tràng Tiền Plaza, lô 1-07, lô 2-10, lô 2-10b, phường Tràng Tiền, quận Hoàn Kiếm, Hà Nội
• 88 Đồng Khởi, quận 1, thành phố Hồ Chí Minh

Recognized as one of the most prestigious luxury brands in the world, Louis Vuitton is synonymous with high-end leather goods, legendary trunks, iconic monogram handbags, luxury watches, jewelry, and cutting-edge fashion. For over a century, the French fashion house has been selling incredibly expensive trunks adorned with its signature intertwined LV logo. Louis Vuitton products, often found in the “if you have to ask the price, you can’t afford it” category, have been widely counterfeited and are seen as a symbol of ostentatious wealth.

The iconic intertwined “L” and “V” letters, found on the company’s signature bags, were created by Georges Vuitton, the son of Louis Vuitton, in 1896. Today, this logo is regarded as one of the most recognizable fashion symbols worldwide, alongside other fashion logos like Chanel’s interlocking “C”, Hermès’ horse-drawn carriage, and Gucci’s “G”. The typical price range for a Louis Vuitton wallet is between $1,100 and $6,000. Like other luxury brands, you won’t find a single Louis Vuitton item on sale.

No surprise that a brand as iconic as this one attracts many celebrity fans. The name Louis Vuitton carries almost as much weight as Paris itself. The brand’s fashion shows are frequently graced by A-list celebrities. For instance, at the Fall/Winter 2021 show, tennis superstar Naomi Osaka and actress Jennifer Connelly both attended, admiring the designer’s creations.

CONTACT INFORMATION:
Address:

• Tầng triệt lô G-02/03; Tầng hai lô 01-02, International Centre Building, Hanoi
• Opera View Building, 161 Dong Khoi, District 1, Ho Chi Minh City

Phone: 028 3861 4107
Website: https://vn.louisvuitton.com/vie-vn/homepage
Fanpage: https://www.facebook.com/LouisVuitton/
Opening Hours: 10:00 AM - 9:00 PM

From classic fragrances to the iconic little black dress, Chanel is undeniably one of the most iconic fashion houses of all time. Established over 100 years ago, Chanel began as a small fashion boutique in 1909 and has since expanded globally, now employing over 20,000 people. The luxury brand specializes in high-end clothing, jewelry, perfumes, and other fashion items, with a primary focus on women’s apparel and accessories.

Gabrielle Chanel, better known as Coco, revolutionized women’s fashion by introducing elegance and simplicity in design. Alongside the timeless quilted bags and unforgettable runway shows, the brand has continued to push boundaries in fashion while maintaining the sophistication that it was founded on. In addition to clothing, Chanel is renowned for its wines, watches, perfumes, and skincare products.

Today, Chanel operates over 310 stores worldwide, located in luxury destinations such as airports and upscale retail districts. Despite facing numerous challenges, including two World Wars, the loss of its founder, and the passing of its creative director, Chanel continues to thrive and grow.

CONTACT INFORMATION:
Address:

• Lotte Departmental Store, 54 P. Liễu Giai, Ngọc Khánh, Ba Đình, Hanoi
• Rex Hotel, Ground Floor, 141 Nguyễn Huệ Street, District 1, Ho Chi Minh City
• Store locator: https://www.chanel.com/vn/storelocator/

Phone: 024 3203 7766
Website: https://www.chanel.com/vn/
Fanpage: https://www.facebook.com/chanel/
Opening Hours: 09:30–22:00

As one of the most luxurious and exclusive fashion houses globally, Hermes attracts the highest of society’s elite, who can never seem to get enough of the brand's timeless designs and unparalleled craftsmanship. Owned by a single family for five generations, the brand stands as a symbol of prestige worldwide. Hermes first gained fame in the early 1800s as a maker of high-quality saddles and harnesses for Europe's aristocracy. The brand's iconic horse-and-carriage logo remains a tribute to its cultural roots.

Over 183 years, Hermes has mastered the art of haute couture. Today, it is best known for its handbags and a range of other high-end items. Hermes was one of the first luxury fashion houses to venture into online shopping, launching its e-commerce platform in 2001. The first Hermes bag was crafted in 1922 by heir Emile-Maurice. With 240 stores around the world, including prime locations on Wall Street and Madison Avenue, Hermes continues to captivate famous clients such as Madonna, Elle MacPherson, Kim Kardashian, Victoria Beckham, Nicole Kidman, and Julianne Moore.

CONTACT INFORMATION:
Address:

• Sofitel Legend Metropole Hanoi, 15 P. Ngô Quyền, Tràng Tiền, Hoàn Kiếm, Hanoi
• GH L107, Union Square Building, 171 Đồng Khởi, Bến Nghé, District 1, Ho Chi Minh City
• Store Locator: https://www.hermes.com/us/en/find-store/

Phone: 024 3936 9205
Website: https://www.hermes.com/us/en/
Fanpage: https://www.facebook.com/hermes/
Opening Hours:

• Monday to Friday: 9:00 AM - 6:00 PM
• Saturday: 10:00 AM - 6:00 PM

Zara is a renowned Spanish fashion retailer founded in 1975. It is the largest company within the Inditex group, which includes brands like Bershka, Pull & Bear, and Stradivarius. Zara specializes in fast fashion for men, women, and children, offering a wide range of products such as clothing, accessories, shoes, swimwear, cosmetics, and fragrances. Technology plays a crucial role in Zara's success, as it opened its first tech-integrated store in London in 2018. The brand is known for its rapid production cycles, creating five design waves each season, rather than just a single collection, with an extensive logistics network that ensures products can be delivered worldwide within 48 hours.

The company’s production and distribution strategy has been the subject of many business case studies. Thanks to its short supply chain, Inditex can offer “fast fashion,” responding quickly to street trends while minimizing excess inventory. While Zara's sales are still predominantly in Europe, the brand has recently expanded into China. Zara now operates stores in over 100 countries, including Vietnam, with customer visits three times more frequent than most other clothing brands, showcasing strong brand loyalty.

CONTACT INFORMATION:
Address:

• Vincom Bà Triệu, 191 Bà Triệu, Lê Đại Hành, Hai Bà Trưng, Hanoi
• Vincom Center, 2 Lê Thánh Tôn, Bến Nghé, Ho Chi Minh City

Phone: 024 6253 5024
Website: https://www.zara.com/vn/
Fanpage: https://www.facebook.com/ZaraVietNamOfficial/
Opening Hours: 09:30 AM - 10:00 PM

Uniqlo is a Japanese clothing retailer known for its focus on designing, producing, and retailing everyday apparel. Originally established in Yamaguchi, Japan, in 1949 as a textile manufacturer, it has since grown into a global brand with a presence in over 23 countries and more than 1,000 stores worldwide, making it one of the largest fashion retailers. Uniqlo is a fully owned subsidiary of Fast Retailing Co., Ltd.

By 2006, Uniqlo reached $4 billion in sales. In April 2007, the company set a global revenue target of $10 billion and ranked among the top 5 global retailers, alongside Gap, H&M, Inditex, and Limited Brands at that time. Uniqlo has collaborated with famous designers such as Jil Sander in March 2009, Shiatzy Chen in 2010, and Alexander Wang in October 2018 to create essential layering products like Heattech tank tops, leggings, underwear, and bodysuits.

Uniqlo is able to produce such unique products thanks to its integrated business model, which controls the entire clothing production process—from planning and design to manufacturing, distribution, and retail. Uniqlo’s market share is expanding worldwide as it continues to develop new materials and leverage the best fabric technologies, producing basic designs using premium natural materials. Uniqlo offers high-quality, innovative clothing that is renowned for its design and comfort.

CONTACT INFORMATION:
Address:

• UNIQLO AEON MALL Hà Đông, Ngô Thì Nhậm Road, Dương Nội Ward, Hà Đông, Hanoi
• UNIQLO Đồng Khởi, 45 Lê Thánh Tôn Bến Nghé, District 1, Ho Chi Minh City, Vietnam
• Store Locator: https://map.uniqlo.com/vn/vi/

Phone: 028 3993 9901
Website: https://www.uniqlo.com/vn/vi/
Fanpage: https://www.facebook.com/uniqlovnam/
Opening Hours: 10:00 AM - 10:00 PM

The fast fashion industry has exploded, with retailers creating ready-to-wear clothing from the runway in record time. H&M appears to be at the forefront of this movement. Almost everyone owns at least one item from H&M or has stepped foot in one of their stores, largely because the retailer offers a wide range of clothing and accessories at incredibly affordable prices. While some retailers, like Gap, take up to six months to design and produce new styles, H&M does it in just two weeks. Based in Stockholm, H&M employs designers who constantly track fashion trends and incorporate them into new products.

Suppliers around the world help deliver products to stores in less than a month, which may explain why there’s always something new every time you walk into an H&M store. Today, the H&M Group has expanded globally with 4,743 stores in over 50 countries, 4,334 of which are H&M stores. Though it started in Sweden, the U.S. has the most locations with 543, and the brand has a presence in far-flung locations like Cyprus, Macau, Tasmania, and Iceland.

In a bid to reduce waste and promote environmental responsibility, the company launched a clothing collection initiative in 2013. Customers can drop off clothes from any brand at any H&M store worldwide. In exchange for donations, customers receive a 15% discount on their next purchase. Known for its budget-friendly pricing, H&M also owns COS, which offers higher-end products at a premium cost. The company also owns other brands such as Weekday, H&M Home, and Arket.

CONTACT INFORMATION:
Address:

• 54 Nguyễn Chí Thanh Street, Láng Thượng, Đống Đa, Hanoi
• M15-19 & L2-02, Vincom Center Dong Khoi, 72 Lê Thánh Tôn, Ho Chi Minh City
• Store Locator: https://www.hm.com/vn/store-locator/vietnam/

Phone: 028 6285 8040
Email: [email protected]
Website: https://www.hm.com/vn/
Fanpage: https://www.facebook.com/hmvietnam/
Opening Hours:

• Monday to Friday: 10:00–22:00
• Saturday to Sunday: 10:00–22:00