Top 10 Most Effective Online Advertising Strategies You Should Consider

Google AdWords Advertising is an online advertising method within the Google advertising system - an intermediary system connecting advertisers and online advertising buyers. You pay to have your ads displayed (CPM) or clicked (CPC) in priority positions on Google search results pages or the Google network by selecting keywords related to your products/services.

This is perhaps the most popular choice for online advertising through the Advertising Network. It is highly praised for saving time and labor costs. Now you can use Google AdWords advertising to find suitable ad spaces for your campaign from thousands of websites, instead of contacting each advertising department of newspapers to do so. With various options such as image display ads, video ads, ads accompanying search results, app ads, etc., your ads can reach customers within a limited range or globally, depending entirely on you.

You only pay when targeted customers visit your website. You can also start and stop ads anytime you want, making you proactive in budget control. Additionally, no contracts are required, and you can end your campaign anytime without cancellation fees. To use Google AdWords advertising, you need a Gmail account, as Google will ask for your email and website when you first log in to Google AdWords. All Google ads will start by creating campaigns through this established account.

SEO, or Search Engine Optimization, can be likened to when your customers enter keywords related to the products/services you offer into a search engine for queries. Subsequently, a slew of relevant results will appear, and the task of SEO is to ensure that your business website displays at the top positions of the search results.

Advertising in this way has advantages: appearing at the top enhances your brand, making it easily known to many people, optimizing the chances of customers choosing your products/services; attracting a large target audience directly interested in your products/services; helping you expand the market and customer base.

SEO encompasses various tasks such as keyword research, selecting keywords that can push your website higher in search results; Onpage SEO, optimizing content on the website for both search engines and visitors; Offpage SEO, building links from other websites (blogs, social networks...) pointing to your website.

To do SEO yourself, you need a certain level of technical expertise, a bit of writing skills, information search capabilities, and good interaction with the community in your SEO field. If you don't know anything about SEO, you can learn it yourself; there are many articles on the internet guiding about SEO. If you find it too complex but still want to choose this way, no problem, you can hire someone to do it. There are many search engines, but currently, SEO to appear in the top 10 of Google is the most chosen. Unlike Google Adwords advertising, with SEO, you only pay when you reach the agreed-upon top position, and then you will pay a sum to maintain that position. However, SEO will take more time for you to appear on Google.

Advertising on YouTube is also a form within Google's advertising system. Your ads will appear when customers watch videos on YouTube.com, usually displayed in the upper right corner or within the video through text, banners (images), or videos, and on the YouTube homepage.

Imagine, with billions of views every day on YouTube, ads placed here will have a similar reach. Choose wisely, target your desired audience, and reaching potential customers worldwide or in your desired region is extremely easy with YouTube. Your job is to guide customers to buy your products/services. With YouTube, you pay per click (CPC) or per thousand impressions (CPM) of your ads.

Link exchange involves the activity of exchanging links with other websites. Subsequently, on the website you want to link to, there will be a link leading to your website, and vice versa. The more links you have on other websites and the more pages link to your website, the more search engines recognize you. The chances of gaining customers from search result pages will be higher. Moreover, if you place links on other websites, you have the opportunity to gain customers from those websites as well.

Firstly, you need to find partners, meaning websites related to your page (partners, not direct competitors). Choose websites that are inclined to exchange links; these websites often have a dedicated page for link exchange (Link Exchange page). You can search directly by using Google, link exchange systems, or specialized programs like ARELIS. Avoid exchanging links with unrelated websites. Once you've found a partner for link exchange, add their link to your website first. Next, contact them, inform them that you want to exchange links, and their link is already on your website. Then, wait for your partner's feedback.

According to the Vietnam E-commerce Index Report in 2016, social media became the most utilized online advertising platform by businesses, accounting for 47%, surpassing search engines with a rate of 41%. In this format, advertising takes the form of images, video clips to attract comments and shares. This approach is known as Buzz Marketing, starting from one person telling another about a product or service they find satisfying, spreading information rapidly like a virus.

If leveraged effectively, you'll find this marketing tool can bring high success due to its rapid information transmission, cost-effectiveness, and efficient customer reach. Take Facebook, with thousands of billions of daily visits; it has become an optimal business tool for many enterprises. Social media advertising has no limits on posting time or quantity; you can continuously update information. Content innovation enhances your attractiveness, thanks to direct interaction with customers, and the process of exchanging information, addressing concerns, or customer care receives quick feedback without limitations in space or geography, saving time and reducing costs for you. However, this online advertising method also carries risks if your product/service is not genuinely as advertised.

To establish credibility and professionalism for channels like Websites, Fanpages, Instagram, creative and viral content is indispensable. Valuable and engaging content attracts more readers, increasing the conversion rate from readers to customers and from customers to loyal customers. Building content marketing helps businesses have natural and high-quality traffic, maximizing advertising cost savings.

With additional strategic content marketing levers, creating virality becomes effortless. They will bring certain successes. This way, you can reach potential customers across various platforms, making it an effective online advertising method widely used by many.

Online news platforms have a vast readership, holding an absolute market share and dominance over other media types. They can significantly impact your marketing success if used correctly. Most online magazines have spaces for advertising. Common advertising forms include placing banners, text links, text boxes, TVCs, RichMedia, sponsored sections, publishing PR articles on news pages, and linking back to the business website.

Usually, the cost is based on the ranking, readership, and legitimacy of each news page, along with the displayed advertising package requirements. Your task is to contact them and negotiate. Some news platforms offer free advertising, but typically in less attractive positions. Alternatively, you can write articles and publish them in free magazines. Ensure they are captivating to readers, and highlight the products/services you offer along with information for easy customer discovery.

Visual marketing has the ability to attract a lot of attention. Images and infographics help viewers easily grasp information without extensive reading. Use images and videos to explain complex information. Utilizing images in product marketing also helps customers better shape the product and remember it longer.

Using influential figures in image marketing is an effective online marketing method. For instance, at the beginning of 2022, Honda launched the Honda Winner X targeting a youthful customer group. In this campaign, Honda collaborated with rapper Đen Vâu, and after a period, Honda captured over 80% of the motorcycle market in Vietnam. From this, it can be seen that using KOCs, KOLs, Influencers helps businesses increase brand awareness and sales revenue.

Email Marketing is gaining popularity among Marketing experts. It brings a high conversion rate of target customers in the market. Not to mention, the ROI index of Marketing strategies also attracts attention due to Email Marketing compared to other solutions.

For Email Marketing to be truly effective, the most essential condition is that you must accurately identify the target audience when sending emails. This is also a way not to let target customers perceive it as 'spam mail.' For different target groups, you will need different ways of writing, presenting, and different headline strategies to attract users to click on your email.

For example, if your target is housewives, breastfeeding mothers, headlines related to the program 'promotion'; 'discount'; 'free gift'... will attract attention. Or for gentlemen, some adjectives like 'luxurious'; 'unique'; 'especially'... bring higher conversion value.

Originating as a messaging application, connecting people, Zalo gradually expands with the ambition to become the largest social network in Vietnam with various features: messaging, posting statuses, finding friends, payments, playing games, etc. Zalo is growing strong with an increasing number of users, making it a potentially powerful advertising channel for many businesses or retailers.

Similar to Google, Zalo Ads currently charges based on the Cost Per Click (CPC) mechanism. When your ad starts running, the ad template will be randomly distributed to the customer file you target, and Zalo's current target category allows you to target by location, age, gender, device, interests, etc.

In terms of optimizing interests and behaviors, Zalo currently cannot compare with Facebook. However, Zalo is still developing and improving, and it can completely overcome current shortcomings as well as supplement many new features and tools suitable for the preferences and needs of the Vietnamese market. Therefore, it remains a potential online advertising channel that businesses should not overlook.