Top 10 Most Expensive Car Brands in the World for 2023

Porsche, the prestigious German car brand, is part of the powerful Volkswagen AG group, one of the largest car distributors globally. Porsche has maintained its top position in the overall rankings from American customers. This result stems from the 22nd annual survey conducted by the US market research institute J.D. Power, which evaluates performance, operation, and design. For the 13th consecutive year, Porsche has led the rankings, continuing to be one of the most desirable brands among American car buyers.

Known for its allure to sports car enthusiasts, Porsche models like the 911, Cayenne, and Macan have consistently ranked among the best in their respective categories. The survey involved over 69,000 new car owners, evaluating 243 models from 33 manufacturers across 10 different categories. In Vietnam, Porsche offers a variety of high-performance vehicles including the iconic 911, the 718 Boxster roadster, the 718 Cayman coupe, the Panamera Gran Turismo, the Cayenne SUV, and the mid-sized Macan SUV. The brand's focus on customization and sports performance is what makes Porsche unique. Since its establishment in Vietnam in 2007, Porsche has developed a solid presence, with its centers considered some of the best in the industry.

Like many other luxury brands in Vietnam, such as Jaguar-Land Rover, Maserati, and Aston Martin, Porsche doesn't disclose its sales figures. However, the German automaker revealed it sold 750 cars in 2022, marking a 15-year milestone in Vietnam. From only dozens of units annually, Porsche's sales surged from 2019 to 2021, reaching nearly 300 units per year. The 2022 sales figure represented a 150% growth compared to previous years. In Southeast Asia, Thailand is the biggest market for Porsche, with 1,500 units sold in 2021. Although this is double the sales in Vietnam, it shows Porsche's growing popularity in the region. In Vietnam, Porsche's sales figures have grown from around 6,800 cars in 2019 to around 7,500 cars in 2022, with expectations of a 10% increase in 2023.

Land Rover is a prestigious British luxury car brand, present in over 140 countries worldwide. Designed by British brothers Spencer Wilks and Maurice Wilks, it was first introduced in 1984. The brand's first vehicle debuted at that time, and after more than 60 years, Land Rover continues to thrive globally.

Land Rover's presence spans more than 140 countries. Whether in a remote African village or a bustling city like London or Toronto, Land Rover vehicles can be found in a wide variety of settings. With expertise in navigating both rugged rural terrain and modern urban landscapes, Land Rover appeals to sophisticated and adventurous customers around the world who value quality, timeless style, and a sense of adventure. Known for its unique off-road vehicles and high-quality SUVs, the brand has a reputation for producing tough, durable vehicles that can handle extreme conditions while providing exceptional comfort. Despite facing criticism for their high prices, Land Rover remains one of the top luxury car brands, although it has been critiqued for its less impressive fuel efficiency. In the US, Land Rover ranks among the top 10 luxury car brands with 51,465 vehicles sold. These vehicles are increasingly popular due to their ability to navigate challenging terrain, fulfilling their role as off-road adventurers.

The first Land Rover model, created by Rover Company in the UK and designed by Spencer and Maurice Wilks, was launched in 1948. Over the past 75 years, Land Rover vehicles have evolved into a brand synonymous with strength, durability, comfort, and sophisticated style.

Luxury cars are known for their premium features designed to offer an elite experience, but nothing can truly complete that experience without one essential element: safety. Regardless of the car segment, a brand's product philosophy, when successfully implemented across all its models, creates a unique identity. For Volvo, safety has been the guiding principle since its inception, and it continues to be upheld to this day. The Swedish automaker has been a pioneer in automotive safety technology, setting new standards in the luxury car market.

The core value of Volvo lies in the aspects that customers often cannot see when they first purchase a vehicle. However, the brand is always there, ready to assist drivers exactly when and where it's needed. This is why customers, both in Vietnam and around the world, are familiar with the extensive list of safety features typically found in Volvo vehicles. Volvo had an incredibly successful 2019, with global sales surging to over 675,000 vehicles, marking a 6.5% increase from 2018. Particularly notable was Volvo’s sales performance in the United States, where it reached nearly 200,000 units, the highest in decades. In addition, Volvo successfully grew its presence in global markets, including Sweden, the United States, and Finland, posting an impressive 17% increase in sales compared to 2018.

Volvo Cars also forged a strategic partnership with Uber and Autoliv, a leading safety system provider, to develop software for self-driving cars. This collaboration underscores Volvo's commitment to pushing the boundaries of automotive technology and shaping the future of the industry with innovative breakthroughs.

Lincoln is renowned for producing some of the finest SUVs and consistently receives praise from critics. The brand is known for crafting a collection of vehicles that blend the old with the new, often reimagining classic models while incorporating fresh designs. Lincoln’s mid-size sedans are particularly beloved for their high-quality materials and luxurious feel, with a hint of sporty performance.

Originating from the United States, Lincoln is one of the premium brands in the American automotive industry. Despite facing challenges over the years, the brand has remained resilient and continues to record strong sales in the US, with over 94,747 vehicles sold. The range of engines offered by Lincoln includes the 2.0-liter four-cylinder, the 3.7-liter six-cylinder, and a 2.0-liter hybrid engine. Named after former U.S. President Abraham Lincoln, this iconic American brand is now offering some of its most luxurious and high-end models in Vietnam. However, Lincoln’s high price point means it is less common in Vietnam, where it is imported through private dealers rather than having an official distribution channel. Some notable Lincoln models available in the country include the Navigator L Black Label and the Aviator. Lincoln’s 2021 pricing is notably higher than its competitors in the same segment. The American automaker Ford, which owns Lincoln, has set ambitious goals to make half of its sales electric by 2026, and plans to sell exclusively electric vehicles (EVs) by the next decade. Last month, Ford announced it would ramp up EV production as part of the Ford+ restructuring plan, led by CEO Jim Farley. The plan aims to make 40% of Ford’s global sales EVs by 2030. According to Lincoln’s President, Joy Falotico, the brand is poised to usher in a new era of electric vehicles, connecting global experiences and offering a fully electric lineup by the end of the decade. During this transition, Lincoln will continue to produce plug-in hybrid and internal combustion engine vehicles, with the timeline for 100% electric production depending on customer demand, particularly in major markets like North America and China.

To compete and capture market share in the luxury vehicle segment, several automakers have introduced high-end sub-brands, such as Lexus-Toyota and Acura-Honda. Similarly, Nissan entered the luxury market with its own brand, Infiniti, aiming to tap into this profitable segment. Known for its coupes, sedans, and SUVs, Infiniti has received positive reviews from critics across the board.

In terms of rankings, Infiniti vehicles generally place in the middle range due to their pricing, but they consistently deliver solid or average performance, and their quality remains reliable. When it comes to safety, Infiniti stands out, as the brand places a strong emphasis on interior technology and safety features, which is why Infiniti vehicles often receive high trust ratings. Undoubtedly, Infiniti is considered a luxury brand due to its association with Nissan, a renowned premium automaker. In the US, Infiniti has sold over 117,000 vehicles in a year, including popular models like the G35 coupe. As part of the Nissan luxury family, Infiniti cars are equipped with enhanced interiors, improved suspension systems, better sound systems, premium leather upholstery, and advanced navigation features.

In 2022, Infiniti experienced a significant sales increase compared to 2021, with global sales surpassing 1.2 million units, marking a high point for the brand in recent years. This surge in sales can be attributed to various promotional programs and enhanced services. These campaigns boosted Infiniti’s appeal in global markets, and the company also improved vehicle maintenance and after-sales services, strengthening customer trust. Infiniti has also collaborated with several suppliers to improve its car interiors and sound systems, further enhancing the passenger experience. Overall, Infiniti's 2022 sales reached their highest level in many years.

Audi is a renowned automotive brand originating from Germany, a country famous for its luxurious cars and groundbreaking innovations. With a rich history, Audi has quickly established itself as one of the giants in the global automotive industry.

Founded over 100 years ago, Audi has spent more than 50 years focusing on developing high-end luxury vehicles. Over these years, Audi has continually refined both the design and functionality of its cars, ensuring they meet consumer needs and remain at the forefront of the industry. Audi vehicles are known for their durability, outstanding design, and meticulous attention to detail. The brand's cars are celebrated for their luxurious and sophisticated looks, with each vehicle crafted to perfection. Audi’s engineering emphasizes strength and reliability, offering powerful performance on every road. Despite global semiconductor shortages, Audi managed to deliver 1.68 million vehicles worldwide in 2021. The company has also shifted focus towards electric vehicle production. While specific figures were not disclosed, Audi reported a 16% increase in sales in Vietnam in 2021, with the Audi Q5 leading the charge, seeing a 20% growth.

In the first quarter of 2022, Audi saw a 10% increase in deliveries compared to the same period the previous year. According to company officials, the brand has revamped its entire model lineup in Vietnam over the past two years, introducing 10 new models during that period.

BMW is a prestigious automotive brand from Germany, founded on March 7, 1961, with its first car produced in 1929. Over time, BMW has grown to become the third most valuable car brand globally. When you think of BMW, you instantly associate it with luxury, exceptional performance, and a stable, durable driving experience.

According to the BrandZ Top 100, a ranking of the most valuable global brands by market research firm Millward Brown, BMW holds a significant place in the automotive industry. BMW has always known how to differentiate itself from competitors while maintaining its tradition of producing premium cars. As one of the world's largest brands, BMW has consistently focused on defining what makes its products stand out in competitive markets. BMW's CFO has projected that the company’s fully electric car sales will reach 400,000 vehicles next year, driven by the growing demand for electric vehicles and easing supply chain issues. In a recent meeting, BMW leadership acknowledged that 2022 was a challenging year but remained optimistic, expecting a significant rebound in 2023. After the first two months of 2023, BMW’s electric car sales reached 75,891, more than double the previous year. The company aims to sell between 240,000 to 245,000 electric cars this year, more than double the 104,000 electric cars sold in 2022, and capture 10% of the global electric vehicle market share.

BMW has set an ambitious goal of selling 400,000 electric vehicles in 2023 and aims to have electric vehicles account for 50% of its total sales by 2030. With a diverse range of upcoming EV models from brands under its umbrella, such as Rolls-Royce Spectre, BMW i5, and MINI Countryman, Electrek believes BMW’s 2023 goal is well within reach.

When it comes to high-end, luxury cars, Bentley is a name that comes to mind, originating from the United Kingdom. Bentley (Bentley Motors) was founded on February 18, 1919, by Walter Owen Bentley. In its early years, Bentley gained recognition for its performance cars, especially those competing in the 24 Hours of Le Mans, a prestigious endurance race at the time. During World War I, Bentley engines were used in fighter planes, most notably the Bentley BR1 engine.

The Bentley brand has changed ownership several times, enduring ups and downs, yet the core values of this prestigious luxury brand have remained intact and continue to thrive. Bentley is synonymous with top-tier craftsmanship, particularly in its use of wood and leather components. The company is known for creating the most luxurious cars, attracting customers who prioritize quality over cost. Bentley had its most successful year in 2014, selling an additional 3,000 vehicles following the recovery from the economic downturn. Since then, the brand has steadily rebuilt its reputation and market presence, particularly in the U.S. market, which is always eager for more Bentley models. Today, Bentley is a global luxury car manufacturer known for producing high-performance vehicles with enhanced torque and horsepower.

The company benefits from annual profits of approximately eight million pounds, and its workforce continues to grow as their innovative designs are embraced worldwide. The Bentley brand has experienced many changes in ownership but has preserved its legacy and continues to excel as a leading luxury car manufacturer.

Maserati is an Italian luxury automobile manufacturer, founded on December 1, 1914, in Bologna, Italy. Since its inception, Maserati has played a crucial role in the cultural history and development of high-performance sports cars. Today, Maserati's headquarters are located in Modena, Italy, the engine capital of the world, home to iconic supercar brands like Lamborghini, Ferrari, De Tomaso, and Pagani.

With over a century of heritage, Maserati has achieved great success both on the racetrack and the road. As a global brand, it operates in over 70 countries worldwide. Unlike many other supercar manufacturers, Maserati has skillfully blended tradition with innovation, embracing both its past and future. Although Maserati was founded before Ferrari, modern Maseratis are a perfect blend of Ferrari's powerful engines and the refined Italian interior design. Maserati maintains its classic Italian elegance and resilience, echoing the spirit of the national football team, but with a future-focused vision, incorporating new technologies. Maserati's history is one of both triumph and hardship. It’s no surprise that from its early days, Maserati was chosen as the official vehicle for the Royal Families of Italy and Spain. Behind the high price tag lies a rich historical value, crafted by skilled artisans into each car. The company is thriving with annual revenues of 3 billion pounds and over 1,000 employees. Currently owned by Fiat Automenses, Maserati continues to produce high-quality, luxurious vehicles.

Maserati is not far behind other premium car brands, deserving its place on this list for delivering exceptional luxury in the automotive world. As a long-established sports car brand, however, Maserati has yet to gain the same popularity among the wealthy elite in Asia.

Jaguar was founded in the 1930s by William Lyons and William Walmsley, driven by their unwavering passion for automobiles. After rebranding and unveiling its cars at the Mayfair Hotel in London, SS Jaguar quickly gained popularity, receiving numerous orders due to its quality products and competitive pricing. Despite facing many challenges throughout its history, the brand has remained committed to designing luxurious vehicles combined with modern technology. Jaguar has upheld the vision set by Lyons, maintaining its core values until his passing in 1985.

Today, Jaguar continues to grow as a prominent British brand, known for its sports cars and high-end vehicles designed for successful entrepreneurs. Jaguar has become synonymous with luxury and comfort, offering an unparalleled driving experience. The brand is widely recognized for its elegant vehicles, combining powerful performance with an opulent lifestyle. Jaguar ranks among the top luxury car brands, with a portfolio of high-quality sedans, sports cars, and an expanding lineup of SUVs. While not every creation is guaranteed to meet the mark, Jaguar’s overall design, comfort, and pricing make it a standout. Jaguar Land Rover, a key player in the UK automotive industry, saw a strong performance in the last quarter of 2022. Jaguar Land Rover (JLR) reported a pre-tax profit of £265 million ($326 million) in the final three months of 2022, largely due to improved semiconductor supply, which boosted production and sales. The new Range Rover and Range Rover Sport models saw nearly double their sales.

In 2023, Jaguar faces significant challenges, particularly in its strategy for developing electric vehicles, amid a period of leadership changes. Thierry Bollore, who led the company for less than two years, announced his departure in November, and Adrian Mardell has temporarily taken over the role.