Top 10 Most Famous Brands in Vietnam

Saigon Beer-Alcohol-Beverage Corporation (SABECO) is a joint-stock company in Vietnam. Although it is a joint-stock company, the government still holds nearly 90% of the company's charter capital, with the Ministry of Industry and Trade acting as the representative of the state’s stake in Sabeco (2016). The corporation owns the Saigon Beer and 333 Beer brands. In December 2017, Thai billionaire Charoen Sirivadhanabhakdi's Vietnam Beverage subsidiary purchased the 59% of government shares offered in Sabeco for $4.8 billion. The company’s roots date back to a small brewery founded by Frenchman Victor Larue in Saigon in 1875. Thirty-five years later, in 1910, the brewery became a fully operational plant producing beer, soft drinks, and ice. In September 1927, it merged into the BGI group of France and 50 years later (1977), it was managed by Southern Beer and Liquor Corporation. The plant was then renamed Saigon Brewery, entering a new era as a state-owned enterprise operating under the socialist economic planning mechanism. Sabeco produces a variety of beers, including Saigon Lager (Saigon White), Saigon Special (Saigon Green, Saigon Short), Saigon Export (Saigon Red), Saigon Chill, Saigon Gold (Saigon Yellow), Bia 333, and Bia Lạc Việt (celebrating the 145th anniversary of Sabeco’s founding). Today, SABECO operates with a total of 28 subsidiaries.

Website: sabeco.com.vn

Vinhomes is the largest real estate developer in Vietnam. Initially established as a subsidiary of Vingroup, the company was separated in 2018 and 10% of its shares were sold in an IPO. Following its first day of trading, the company became the second-largest publicly listed company in Vietnam, after its parent company, Vingroup. Vinhomes operates across 40 cities in Vietnam and owns 16,000 hectares (62 square miles) of land. It is also one of the owners of the tallest building in Vietnam, Landmark 81. Vinhomes is the leading real estate investment, development, and management company in Vietnam, with impressive scale, rapid growth, and top-tier service quality, driving the real estate market to develop sustainably and aiming for international expansion.

As a pioneer in providing ideal living experiences in urban centers, Vinhomes creates professionally planned residential areas with integrated amenities, clean green spaces, and a new lifestyle for Vietnamese citizens. Vinhomes seeks to foster a connected community, build a civilized, dynamic living environment, and provide a green space that enables customers to enjoy a high-quality, beautiful life. The company has reorganized its products into branded lines, including Vinhomes Diamond, Vinhomes Ruby, and Vinhomes Sapphire, and has upgraded its VinCity projects into large smart developments under the Vinhomes brand. Vinhomes has officially launched its third major project, Vinhomes Grand Park in District 9, Ho Chi Minh City, which has seen outstanding absorption rates.

Website: vinhomes.com.vn

MobiFone was founded in April 1993 under the original name of Mobile Information Company, part of the former Vietnam Post and Telecommunications Group. MobiFone was the first company in Vietnam to offer mobile telecommunications services. In its early days, with limited resources, MobiFone provided mobile services on a trial basis to a small number of users. Between 1994 and 1995, MobiFone expanded its coverage across the country, setting up mobile information centers in Hanoi, Ho Chi Minh City, and Da Nang. To strengthen its infrastructure, MobiFone signed a business cooperation agreement with Swedish company Kinnevik/Comvik for ten years (1995 - 2005). In 2005, MobiFone began its privatization process, focusing on expanding its network. The company set up mobile information centers in the Mekong Delta (2006) and Hai Phong (2008).

Regarding service quality, MobiFone entered the new technological era with the launch of 3G mobile services in 2009. Thanks to these advancements, MobiFone was awarded the “Best Mobile Network 2008” title by the Ministry of Information and Communications, becoming the most beloved mobile service provider as voted by customers (according to Echip Mobile magazine). For many years, MobiFone led the mobile telecommunications market, holding the top position in market share. In addition to business success, MobiFone is renowned as a top employer in Vietnam. In 2017, MobiFone was included in the “Best Places to Work” list for the fourth consecutive year, according to Nielsen/Anphabe. The company is highly regarded for its competitive salaries, employee satisfaction, and strong leadership engagement. These factors have fostered creativity and enthusiasm among employees, enabling MobiFone to develop high-quality products and services for all customer segments. Today, MobiFone is one of the leading brands in Vietnam.

Website: mobifone.com.vn

Masan Consumer, also known as Masan Consumer Corporation, ranks 7th in the Top 50 Most Valuable Brands in Vietnam 2016 and holds the 2nd position in the consumer goods sector. The company manufactures and distributes a wide range of food and beverage products, including soy sauce, fish sauce, chili sauce, instant noodles, instant coffee, ready-to-eat cereals, and bottled beverages. Its products are exported to the United States, Canada, France, Russia, Czech Republic, Poland, Germany, Japan, the Middle East, Asia, Laos, and Cambodia. Masan Consumer operates in various sectors, including packaging technology, food processing, information technology and communications, construction, investment, and mining industries. The company, originally known as Masan Food Corporation, changed its name in August 2011. Established in 2000, Masan Consumer is headquartered in Ho Chi Minh City, Vietnam.

Masan Consumer Corporation functions as a subsidiary of Masan Consumer Holdings (MCH). In late 2015, Masan entered into a strategic partnership with Singha Asia Holdings Pte., Ltd. (Thailand), aiming to expand its food and beverage business into ASEAN markets. Under the terms of the agreement, Masan received USD 1.1 billion, while Singha acquired a 25% stake in Masan Consumer Holdings and 33.3% in Masan Brewery. By September 2016, just nine months after the partnership was formed, Masan launched its "Chin-Su Yod Thong" fish sauce in Thailand. Additionally, the Chin-Su chili sauce was introduced to the Japanese market during the Vietnam Food Day in Osaka, Japan, on August 3, 2019. During testing, the company found that the chili sauce had a rich flavor, and the product was introduced to meet the demand of the Vietnamese community in Japan as well as provide a new condiment option for Japanese consumers.

Website: https://www.masanconsumer.com/

Vietnam Joint Stock Commercial Bank for Foreign Trade, abbreviated as "Vietcombank", is the largest company on the Vietnamese stock market by market capitalization. Established on April 1, 1963, as a state-owned commercial bank, it was originally known as the Vietnam Foreign Trade Bank. By 2020, Vietcombank employed 20,115 staff members and operated one headquarters, a training school, two cash processing centers, 116 branches nationwide, four subsidiaries in Vietnam, three international subsidiaries, two joint ventures, one affiliated company, and representative offices in the U.S., Singapore, and Ho Chi Minh City.

In addition, Vietcombank has developed an Autobank system with over 2,100 ATMs and more than 49,500 point-of-sale (POS) terminals across the country. The bank's operations are supported by a network of over 1,800 correspondent banks in more than 155 countries and regions. With its extensive experience and a skilled, adaptable workforce attuned to modern business practices and global integration, Vietcombank remains the top choice for large corporations, enterprises, and individual customers. In 2020, Vietcombank was ranked 1st in the banking sector and 2nd overall in the list of the "100 Best Workplaces in Vietnam" (by Anphabe, a leading HR consultancy, and Intage, Japan's top market research firm), maintaining its position as the best workplace in Vietnam for five consecutive years.

Website: vietcombank.com.vn

FPT Corporation, previously known as Development and Investment Technology Company, is one of the largest IT service providers in Vietnam, primarily focused on offering IT products and services. According to the United Nations Development Programme, it was the 14th largest company in Vietnam in 2007. In 2012, VNReport ranked it as the third largest private company in the country. FPT achieved a revenue of VND 27.7 trillion in 2019, a 19.4% increase compared to 2018, with pre-tax profits reaching VND 4.7 trillion, up 20.9% from the previous year. The company's international revenues grew by 41% year-on-year. FPT operates 46 offices across 22 countries and covers all 59/63 provinces in Vietnam with its telecommunication infrastructure. The company is headquartered at FPT Building, Duy Tan Street, Cau Giay District, Hanoi, and has 7 subsidiaries and 4 affiliates.

Founded on September 13, 1988, FPT focuses on three core business sectors: Technology, Telecommunications, and Education. With a nationwide telecom network covering 59 out of 63 provinces in Vietnam, FPT continues to expand globally with 48 offices across 26 countries and regions. Throughout its operations, FPT strives to provide customer satisfaction through optimal technology solutions and services. FPT is committed to research and leading the adoption of emerging technologies, positioning Vietnam at the forefront of the Fourth Industrial Revolution – the digital transformation era. FPT is poised to lead the global market in providing comprehensive digital transformation services for organizations and enterprises worldwide. With its global network, FPT leverages resources both locally and internationally to deliver efficient solutions to its clients.

Website: https://www.fpt.com.vn/vi

Vincom is a leading retail brand under the Vingroup Corporation. Vincom Retail is the company that owns, manages, and operates some of the largest and most upscale shopping centers in Vietnam, with rapid growth and expansion. Positioned from mid-range to premium, Vincom aims to offer its customers a modern, international standard shopping, entertainment, and dining experience, while shaping new consumer trends for the Vietnamese market. After over a decade of operations, Vincom has become a symbol of shopping, entertainment, and dining, and a favorite destination for families in the cities and regions where Vincom centers are located. Currently, Vincom manages and operates 19 shopping malls nationwide under three sub-brands: Vincom Center, Vincom Mega Mall, and Vincom Plaza.

With a development strategy focused on prime locations and population centers, Vincom's shopping malls ensure a steady flow of customers who come daily for shopping, entertainment, and services, offering attractive investment opportunities for tenants and partners. Vincom centers adhere to international technical standards, featuring spacious, open layouts in luxurious settings. With more than 10 years of experience managing and operating shopping centers nationwide, Vincom Retail consistently applies the latest technology and operational practices to provide retailers with a professional business environment. The experienced management and customer service team, with a deep understanding of Vietnamese culture and consumer behavior, is always ready to assist in operations and provide business consulting to tenants.

Website: vincom.com.vn

Viettel Group is a Vietnamese telecommunications and technology conglomerate founded on June 1, 1989. Its headquarters are located in Hanoi, Vietnam. Initially starting as the SIGELCO Electronics and Telecommunications Company, it was formed by a small group of military personnel from the Vietnamese army's Information Technology Corps. Viettel Telecom is the largest telecom operator in Vietnam and is best known for its flagship mobile network, Viettel Mobile. The group operates in several sectors, including telecommunications and IT services, telecommunications equipment manufacturing, defense, cybersecurity, and digital services.

Currently, Viettel has expanded its reach to 10 international markets across three continents: Asia, America, and Africa. In 2018, Viettel's revenue reached USD 10 billion (VND 234.5 trillion). The company is considered one of the fastest-growing telecom operators globally, ranking among the top 15 telecom companies worldwide by subscriber base and top 40 by revenue. Its brand value was estimated by Brand Finance at USD 4.3 billion, placing it in the Top 500 global brands and making it the most valuable brand in Vietnam. On November 30, 2020, Viettel officially launched its 5G trial services, becoming one of the first telecom operators to offer 5G to its customers. Despite the global challenges posed by the COVID-19 pandemic in 2020, Viettel successfully met its business targets, achieving total revenue of over VND 264 trillion, a 4.4% growth from 2019, surpassing its set goals.

Website: www.viettel.com.vn

Vinamilk - Vietnam Dairy Products Joint Stock Company is a leading dairy manufacturer in Vietnam, specializing in milk and dairy products, as well as related machinery and equipment. In 2007, it was ranked the 15th largest company in Vietnam by the United Nations Development Program. Currently, Vinamilk holds a dominant position in the dairy industry, commanding more than 54.5% of the liquid milk market, 40.6% of the powdered milk market, 33.9% of the drinking yogurt market, 84.5% of the yogurt market, and 79.7% of the condensed milk market nationwide. In addition to its strong domestic distribution network with over 220,000 sales points across all 63 provinces, Vinamilk exports its products to 43 countries, including the United States, France, Canada, Poland, Germany, Japan, the Middle East, and Southeast Asia.

After over 40 years of operations, Vinamilk now operates 14 manufacturing plants, 2 warehouses, 3 sales branch offices, and even has a dairy plant in Cambodia (Angkormilk) and a representative office in Thailand. In 2018, Vinamilk was listed among the Top 200 companies in the Asia-Pacific region with revenues exceeding 1 billion USD. The company’s core business activities include the production, processing, and sale of fresh milk, canned milk, powdered milk, nutritional powders, yogurt, condensed milk, soy milk, beverages, and other dairy-based products. Vinamilk's products are also exported to countries like Cambodia, the Philippines, Australia, and various Middle Eastern nations, with export revenue accounting for 13% of the company's total income.

Website: vinamilk.com.vn

VNPT - Vietnam Posts and Telecommunications Group is a state-owned enterprise specializing in telecommunications and information technology investment, production, and business operations in Vietnam. The company was established on January 9, 2006, under the Prime Minister's Decision No. 06/2006/QĐ-TTg, which created the parent company - Vietnam Posts and Telecommunications Group. VNPT was authorized by the Prime Minister’s Decision No. 265/2006/QĐ-TTg on November 17, 2006, to organize and operate as a group. From April 1, 1998, to January 22, 2006, the government approved the privatization of 42 subsidiaries and units under VNPT.

One of VNPT's subsidiaries, VNPT Mobile Information Company, has attracted significant investor interest, as it is the first mobile telecommunications company in Vietnam to be authorized for privatization. On June 24, 2010, VNPT transformed its operations into a state-owned enterprise model, as per Decision No. 955/QĐ-TTg. According to the VNR 500 ranking of the largest companies in Vietnam in 2012, VNPT ranked third, only behind the Vietnam Oil and Gas Group and Vietnam National Petroleum Group. VNPT is the second-largest state-owned economic group in Vietnam’s postal and telecommunications sector. The government has entrusted it with the responsibility of operating Vietnam's first commercial satellites, VINASAT-1 and VINASAT-2.

Website: vnpt.com.vn