Top 10 Most Famous Sportswear Brands Today

Nike stands as the foremost and largest global sportswear brand known for its high-quality athletic footwear and apparel. With a fascinating history, from humble beginnings as Blue Ribbon Sports to its current status as one of the most valuable brands in the world. Nike was co-founded by Phil Knight and Bill Bowerman in 1964. Phil Knight, now a businessman and billionaire, began his career as a sports journalist and accountant.

Marrying his love for running with unique business acumen, Phil established his shoe company named Blue Ribbon Sports with the aim of importing high-quality and affordable running shoes from Japan to the US market. Collaborating with Jeff Johnson, the company's first employee, Phil Knight chose the name Nike, after the winged goddess of victory from Greek mythology.

In 1987, Nike launched its first major television campaign called Just Do It, featuring commercials on running, walking, cross-training, basketball, and women's fitness. Just Do It became one of the most popular slogans globally. In just three words, this simple slogan empowered athletes everywhere to stop overthinking and bravely overcome challenges. From humble beginnings importing running shoes from Japan to dominating the athletic footwear market, Nike has become a household name worldwide.

Website: https://www.nike.com/

When it comes to the finest in sportswear and lifestyle in the realms of sports, athleisure, and fitness, one cannot overlook Reebok. Reebok is a global brand primarily manufacturing sportswear and footwear, renowned as a producer and distributor of sports and fitness goods worldwide including training apparel and accessories, shoes, as well as workout equipment. Over many decades, this brand has emerged as one of the leading and sustainable footwear manufacturers. It's the prime example of success stemming from believing in failure and being inspired by those who have ventured through the annals of history.

Reebok began with the Freestyle, keeping pace with the rhythmic aerobic fitness trends up to the 90s. When athletic shoes were reinvented, the Reebok Pump subsequently revolutionized breathable sports shoes. Reebok continued to challenge Nike in the basketball domain. Reebok evolved primarily from small rooms to large branded stores validated by the brand team. The brand built trust through self-manufactured shoes in its own factory. Reebok is an inspiring brand for all regular sports players.

Website: https://reebok.com.vn/

Adidas Brand boasts a rich history and a close connection with the global sports arena. Adidas' extensive and diverse sports business portfolio, from major sports worldwide like soccer and running, to niche sports in regions like American football and rugby, has helped the brand transcend cultures and become one of the most recognized and iconic sports fashion brands in history. Adidas has become the world's best sports brand, designing, building, and selling the world's best sports products, with the best services and experiences, in a sustainable manner.

Fueled by relentless pursuit of innovation as well as decades of accumulated expertise in sports worldwide, Adidas Brand has developed a range of truly unique and comprehensive sports products. Expanding from footwear, apparel, equipment, and services, the brand caters to everyone, from professional athletes and teams to any individual who loves sports, comfort, dynamism, and confidence.

By continuously developing desired products and inspiring experiences, the brand strives to build a strong image, trust, and loyalty with consumers. Adidas has been and is investing in key product areas to gain consumer trust, including sports bras, tights, and running shoes, as well as improving overall apparel fit for consumers.

Website: https://www.adidas.com/

In the era dominated by sports giants like Nike and Adidas, New Balance has emerged as a leading company in the cultural ideology. The brand has become one of the most acclaimed brands in the market today. New Balance was founded with the sole aim of providing special footwear to customers, and that goal still holds true to this day, from the materials used to the technical support in the brand's products.

New Balance now operates as a global conglomerate, selling footwear and apparel in over 120 countries worldwide. The brand consistently delivers quality handcrafted products with special attention to every detail. From trail running, with the Hierro line, to lifestyle products, with the success of models like the 550 and 327, the New Balance brand has achieved appeal across various categories.

Another important factor in the success of the New Balance brand is relying on ambassadors and tastemakers. Over the years, the brand's fashion products have been worn by an increasing number of celebrities such as Gigi Hadid, Timothee Chalamet, Zoe Kravitz, and Chris Pine, among many others. This is how New Balance reaches out to the public and attracts those who love mainstream culture.

Website: https://www.newbalance.com/

Originating from manufacturing men's, women's, and children's underwear, the Fila brand ventured into sportswear in the 1970s, producing functional clothing and accessories for various physical activities while sponsoring famous athletes. Fila maintains its position as a leading sportswear company, not only providing products for tennis players but also for basketball, baseball, and soccer players.

Fila sportswear brand has participated in the London Olympics, supplying apparel for athletes from South Korea and Hong Kong, as well as providing products for the All England Lawn Tennis & Croquet. Fila quickly became a brand favored by hip-hop music stars as well as socialites and those with a refined sense of style.

The shoes, running gear, jackets, t-shirts, and hoodies from the Fila brand are all very stylish and have become essential for any young person who wants to both play sports and relax. If you want to feel comfortable with lightweight yet comfortable and stylish outfits, then products from the Fila brand are perhaps the best choice. It's no longer the era of rigid fashion but the era of flexibility. Brands like Fila are breaking down the barriers between fashion and sports.

Website: https://www.fila.com/

Converse is a well-known American sportswear brand recognized worldwide for its apparel, skate shoes, and luxury clothing. It is also considered one of the most popular shoe companies in America. Converse is an iconic brand in the eyes of many generations. Many people have owned a pair of Converse shoes. By the late 1960s, Converse held 80% of the overall athletic shoe market. The brand's shift towards mainstream athletic shoes cemented Converse All Stars as a cultural icon for everyone, not just the elite sports community.

The shoes from the Converse brand are also known for their canvas lining, most notably the Chuck Taylor All Stars, which come in various affordable and stylish models. Converse manufactures its products under trade names Cons, Chuck Taylor All-Star, Jack Purcell, and John Varvatos. In 2003, Nike paid $309 million to acquire the Converse brand, and in 2010, Nike relaunched Converse's strong presence in the market. The Converse brand appeals to artists, rebels, rockers, and others who embrace individuality. With superior quality, carefully chosen pricing, Converse has earned a strong position in the hearts of consumers.

Website: https://www.converse.com/

The renowned Japanese sports brand, ASICS, commenced operations in 1977, but traces its roots back to 1949, when a former military officer, Kihachiro Onitsuka, founded the Onitsuka Company in Kobe, Japan. The name ASICS is an acronym for the Latin phrase, Anima Sana In Corpore Sano, meaning 'a sound mind in a sound body'. Since its inception, the ASICS brand has developed several highly practical innovations and inventions in sports. Many of these innovations have contributed to record-breaking performances at sporting events worldwide.

Since the 1960s, the focus of the ASICS brand has been on developing high-performance running shoes, among other footwear. Over the years, the ASICS brand has introduced numerous unique running shoe models to cater to various conditions and ensure comfortable running experiences for athletes. Each generation of shoes reflects the strong commitment of the company's founder to combine technology and design with comfort and performance. Today, ASICS continues to develop technologies to enhance the quality and performance of sports shoes. As a successful global brand, ASICS' product range is widely associated with high quality and performance.

Website: https://www.asics.com/

The iconic red, white, and blue 'C' emblem symbolizes quality and authenticity. This is the highly recognizable logo of the sportswear brand Champion, which has a history of over 100 years. Established in 1919 in Rochester, New York, USA by Simon Fein Bloom and his two sons, William and Abraham, the company was then known as Knickerbocker Knitting Company. Much of Champion's fame may be attributed to the brand's association with professional athletes.

The success of Champion in the sports industry has largely been determined by their high-quality products and groundbreaking innovations. In the 1970s, Champion introduced reversible T-shirts to the sportswear industry and invented mesh fabric, which became the standard for basketball uniforms worldwide. However, their most notable innovations are the hoodie and reverse weave style.

The most famous invention of the Champion brand is the hoodie, born in the early 1930s. By adding a hood to a sweatshirt to provide additional protection from the cold, Champion inadvertently created an item that would become one of the most popular garments of our time. Champion's creative designs have forever changed the sportswear industry, so it's no surprise that the brand has earned a strong reputation in the athletic fashion industry in the 20th century and beyond.

Website: https://www.champion.com/

Established in 1947 in Annecy, France, the sportswear brand Salomon leads in technical gear, initially producing snow sports equipment, followed by apparel and skiwear, branching out into footwear in the early 1990s. With rugged trail running shoes beloved by trail runners, Salomon's products prioritize function over fashion.

Salomon was acquired by Adidas in 1997 and later sold to the Chinese sports equipment giant Amer Sports in 2005 as Adidas shifted focus to snow sports equipment and apparel. Despite being part of the Chinese-owned sports equipment conglomerate Amer, Salomon remains renowned among sports shoe enthusiasts and Nordic skiers. Salomon sells over 1 million pairs of Speedcross shoes in Europe each year.

Salomon has ventured into the fashion world, with recent collaborations including transforming the low-profile RX Slide 3.0 recovery sports shoe into a Mary Jane shoe for Comme des Garcons. Over the years, Salomon sports shoes have been worn by Kanye West and Rihanna and praised by street fashion blogs from Highsnobiety to Hypebeast while collaborating with brands from Tokyo-based And Wander to London's Palace Skateboards.

Website: https://www.salomon.com/