1. 8seconds
Launched in 2012 and a sister brand of Bean Pole, 8seconds quickly made a name for itself as a leader in South Korea's fashion scene. With a strong marketing strategy, affordable prices, and a wide range of products, it didn't take long for the brand to expand, with dozens of stores across the country within just four years. InStyle once claimed, "If Spain has Zara, then South Korea has 8seconds". The brand's headquarters is located at 535-12, Sinsa-dong, Gangnam-gu, Seoul.
Contact Information:
- Facebook: https://www.facebook.com/8seconds.kr/
- Website: www.8seconds.co.kr


2. Unionbay
If you're looking for a mid-range fashion brand with great quality, Unionbay is the perfect choice for you. Established in 2012, it targets young consumers, with designs that radiate a youthful, dynamic, and sweet vibe. Always offering attractive products at competitive prices, Unionbay has become a dominant player in the mid-range fashion market in South Korea. The brand's store is located at 511 Yeongdong-daero, Gangnam-gu, Seoul.


3. Stylenanda
Originally a secondhand online store founded by Kim So Hee in 2007, Stylenanda has grown steadily over the past 9 years, with established locations in Hongdae and Lotte Young Plaza. The brand has captivated the youth market by offering a wide variety of styles—from youthful and energetic, to free-spirited, seductive, and even elegant and refined. Today, Stylenanda is one of the most sought-after brands in the affordable fashion sector.
Contact Information:
- Facebook: https://www.facebook.com/stylenandaen/
- Website: en.stylenanda.com


4. The Studio K
The Studio K, founded in 2011 by designer Hyejin Hong, is affectionately known as "The Korea Marni." Drawing inspiration from algorithms and technology, the brand's designs feature simple yet intricate forms, carefully balancing color blocks and subtle highlights. If you love minimalist style with a bold twist, The Studio K is the perfect choice. When in South Korea, visit their flagship store located at 648-20, Sinsa-dong, Gangnam-gu, Seoul.
Contact Information:
- Facebook: https://www.facebook.com/official.thestudiok/
- Website: www.thestudiok.com


5. Roem
Launched in 2007, Roem seems tailor-made for the office ladies. This brand specializes in designing and creating sophisticated, elegant outfits crafted from light fabrics such as lace, cotton, and chiffon. One of the standout features of their collections is the stunning variety of vests. After just a glimpse of Roem's collection, you'll find it hard to resist reaching for your wallet to pick up a few pieces. The brand's store is located in Gangnam-gu, Seoul.


6. PartspARTs
Founded by designer Im Seonoc in 2011 with the slogan "Life is short, but PartspARTs is forever," this brand is known for its bold, unique designs that maintain a touch of elegance. What sets PartspARTs apart is that despite offering a wide range of styles, each piece is one-of-a-kind. Currently, PartspARTs operates a showroom at 208-40, Buam-dong, Jongno-gu, Seoul.
Contact Information:
- Facebook: https://www.facebook.com/partspartskorea/
- Website: www.parts-parts.kr


7. Charm's
Launched in 2014, Charm's quickly captivated the fashion world with its unique designs. Known for its trendy and edgy matching outfits, the brand's slogan, "Cool kids can't die," has sparked a fresh trend in the Korean street style scene. Currently, Charm's has a store located in the heart of Gangnam-gu, Seoul.


8. Bean Pole
Founded in 1989 and part of Samsung's Cheil Industries, Bean Pole is now recognized as Korea's leading fashion brand. Offering a wide range of products, including clothing and accessories for men, women, and children, it covers various categories like luxury fashion, office wear, outdoor apparel, and sportswear. Bean Pole is often referred to as the "Burberry of Korea," thanks to its mix of modern and traditional British elegance and sophistication. In 2010, Samsung's Cheil Industries teamed up with IDEO, an international design company, to expand globally. With IDEO's support, Bean Pole successfully entered international markets, and today it has its headquarters in Gangnam-gu, Seoul, along with over 100 stores across Asia and global distributors.
CONTACT INFORMATION:
- Facebook: https://www.facebook.com/beanpole.kr/
- Website: www.beanpole.com


9. Steve J & Yoni P
As a major competitor to Bean Pole in the domestic fashion market, Steve J & Yoni P caters to the youth's diverse style needs, from youthful and energetic to edgy and rebellious. The brand's designs are consistently favored by fashion enthusiasts and Korean celebrities alike.
Bold in music videos, striking on the red carpet, and effortlessly stylish in everyday life, this brand has become a symbol of versatility. Debuting at London Fashion Week in 2007, Steve J & Yoni P has since become a favorite among A-listers, with each of their shows drawing significant attention. The duo has solidified their presence on the fashion stage. Their store is located at 685-12, Hannam-dong, Yongsan-gu, Seoul.
CONTACT INFORMATION:
- Facebook: https://www.facebook.com//Steve-J-Yoni-P-385984358133415/
- Phone: +82 70-7730-4567
- Website: www.stevejandyonip.com


10. Basic House
Launched in 1964, Basic House is recognized as a premium fashion brand with a practical approach. Their product range is diverse, catering to all demographics. The brand focuses on youthful, dynamic designs while maintaining an air of sophistication and elegance. The materials used are predominantly fleece, down, cotton, and wool.
With Hallyu stars representing the brand and frequent appearances in advertisements and films, Basic House has successfully built a strong reputation and garnered a loyal following among fashion lovers. The main store is located in Gangnam-gu, Seoul, with over 100 stores globally.
CONTACT INFORMATION:
- Facebook: https://www.facebook.com/basichouse1/
- Phone: +82 70-7730-4567
- Website: basichouse1989.com.vn

