1. Nem Fashion
Nem Fashion is a renowned fashion brand for women in Vietnam, established in 2002. Over the years, it has built trust and earned a loyal customer base. Inspired by French fashion, Nem combines elegance, romance, and allure in its designs. Adopting the philosophy of 'Fashion - Passion,' Nem strives to deliver high-quality fashion products that meet customer needs. The brand has heavily invested in research, development, production, and customer care to provide a superb shopping experience. The focus on precise tailoring, premium fabrics, and attention to detail ensures that every piece fits perfectly and suits the body shape of Asian women. With a dedicated, well-trained team and attentive service, Nem Fashion will surely impress you. Visit Nem on Ba Trieu Street for the best shopping experience.
Address: 156 Ba Trieu, Hai Ba Trung, Hanoi
Phone: 024 3944 8389
Email: [email protected]
Website: https://nemshop.vn/
Fanpage: www.facebook.com/nemfashion.official/
Shopee Mall: https://shopee.vn/nem.fashion.officialstore
Lazada Mall: https://www.lazada.vn/shop/nem-fashion-official-store
Operating hours: 08:00 - 20:00


2. JM
JM is a fashion brand specializing in designer dresses and coats. Its mission is to create elegant, lightweight, yet youthful and modern clothing. With a focus on practicality and attention to detail, JM aims to deliver products with sophistication. Established in 2015, JM currently has stores in Hanoi and Ho Chi Minh City, including one on Ba Trieu Street. The brand plans to expand further to meet the beauty needs of women across Vietnam.
JM constantly updates its collections with fresh designs, offering the best value in both products and services. Whether it's for work, school, casual outings, or parties, women wearing JM are always the center of attention. With a strong commitment to diversifying its product lines, JM stores offer a wide range of choices for customers. Currently, JM’s main product categories include designer dresses, modern dresses, and tailored coats. All products are meticulously created, from concept to fabric selection, production, and final design.
Address: 133 Ba Trieu, Hai Ba Trung, Hanoi
Phone: 0964 506 086 & 0971 037 739 & 0962 960 766 & 024 6654 3775
Email: [email protected]
Website: https://jm.com.vn/
Fanpage: www.facebook.com/damthietkeJM/
Lazada Mall: https://www.lazada.vn/shop/jm-dress-design


3. Viet Tien
Viet Tien is a highly popular Vietnamese menswear brand loved by men across the country. At Viet Tien, you can find a wide variety of fashion pieces to suit your style. Established in 1975 as a garment factory, the brand name 'Viet Tien' signifies 'Vietnam moving forward'. Specializing in office wear, Viet Tien is known for its excellent quality products, including polo shirts, trousers, jeans, and especially their iconic dress shirts, which have earned a strong reputation for their superior craftsmanship.
Viet Tien is also expanding its range with new sub-brands, especially in everyday wear and children's fashion. The brand frequently releases high-quality fashion collections with various styles and price points, making it easy for customers to find something that fits their needs. Viet Tien is one of the few fashion brands in Vietnam to have its own shopping mall – the Viet Tien Mall in Ho Chi Minh City. This makes it the perfect destination for men seeking high-quality, stylish fashion at Ba Trieu Street in Hanoi.
Address: 25 Ba Trieu, Hoan Kiem, Hanoi
Phone: 024 3939 3244
Email: [email protected]
Website: https://www.viettien.com.vn/
Fanpage: www.facebook.com/viettien
Shopee Mall: https://shopee.vn/viettienfashion


4. Huong Boutique
Huong Boutique was founded in 2007, starting from a small shop on the ancient street of Hang Bong in Hanoi. Many women still remember Huong Boutique as a popular destination after work to share their love for beauty, feminine fashion, and sophisticated yet delicate designs that always stay on trend with global fashion. Over the years, Huong Boutique has gently made its mark in the fashion styles of Hanoi's women, becoming a beloved brand that accompanies the youthful spirit of countless girls.
The team at Huong Boutique works tirelessly to create youthful designs, offering a mix of gentle femininity and modern boldness to meet the diverse beauty needs of Vietnamese women. The brand specifically caters to stylish office ladies who appreciate refined beauty yet seek pieces that express individuality and personal style. Each product at Huong Boutique is crafted with care, with designers paying close attention to every stitch and fabric selection to create pieces that capture the hearts of women everywhere.
CONTACT INFORMATION:
Address: 276 Ba Trieu, Hai Ba Trung, Hanoi
Phone: 024 3978 5387 & 0931 662 888
Email: [email protected]
Website: https://huongboutique.vn/
Fanpage: facebook.com/www.huongboutique.vn
Opening Hours: 09:00 - 22:00


5. Le Tissu
Le Tissu offers a variety of trendy fashion pieces that are particularly popular among young people. From jackets, cardigans, floral dresses, midi skirts, and dungarees to t-shirts, jeans, shorts, and skinny pants, there's something for everyone.
Once you step into Le Tissu, you'll easily find a few stylish items that will help you step out looking like a true fashionista. The store boasts a team of well-trained staff who are dedicated to providing exceptional service, ensuring you're always greeted with a smile. The friendly staff is always ready to assist you in selecting the best items that perfectly suit your style and needs.
The store constantly updates its collection to reflect the latest fashion trends, which has earned it a loyal following from customers in Hanoi and surrounding areas. What sets Le Tissu apart is its unique designs and remarkable ability to put together impressive outfit combinations. Visit this popular fashion store on Ba Trieu Street to pick out top-quality clothing that will elevate your wardrobe.
CONTACT INFORMATION:
Address: 6 Ba Trieu, Hai Ba Trung, Hanoi
Phone: 0947 588 226
Fanpage: facebook.com/letissu06


6. Elise
Elise is one of Vietnam's leading fashion brands with a nationwide chain of stores, recognized for its market leadership and rapid growth. It has a branch located on Ba Trieu Street in Hanoi. The first impressions of Elise's designs are femininity, luxury, and elegance. The collections are created by Italian designers in collaboration with top Vietnamese experts, resulting in sophisticated and stylish outfits. Elise is known for its perfect fit, exquisite tailoring, and unique cuts, which are key elements contributing to the brand’s distinction and reputation.
The success of Elise is rooted in creating flattering yet comfortable garments made from carefully selected fabrics. With Elise, you can embody both a gentle, feminine look and an elegant, refined style that captivates everyone around you.
One of the brand's strengths is its experienced design team, whose limitless creativity meets the modern style, form, and lifestyle preferences of its target customers. With Elise, you’ll feel both delicate and graceful, while embodying a sophisticated and stylish persona.
Address: 162 - 164 Ba Trieu, Hai Ba Trung, Hanoi
Phone: 1800 2091 & 024 3227 2938
Email: [email protected]
Website: https://elise.vn/
Fanpage: www.facebook.com/elisevietnam/
Shopee Mall: https://shopee.vn/elise_official


7. Lemon Love
As one of the most popular fashion stores on Ba Trieu Street, Lemon Love has garnered thousands of followers. With customer satisfaction as its core value, the store is dedicated to providing top-quality products and exceptional service. The fashion style at Lemon Love combines elegance, luxury, and a touch of allure, making it the perfect spot for fashion-forward individuals to find the ideal outfit.
Once you step into Lemon Love, you'll be immediately drawn to its elegant layout, with products neatly organized into sections for easy browsing. This setup ensures you won’t waste time searching for your next favorite piece. The store frequently updates its designs on its fanpage, making it easy for distant customers to stay updated and shop online. Regular promotions and discounts add to the store's appeal, attracting not only locals from Ba Trieu but also women across Hanoi.
Address: 158 Ba Trieu, Hai Ba Trung, Hanoi
Phone: 0936 693 284 & 0936 241 858
Email: [email protected]
Website: https://lemonlove.com.vn/
Fanpage: www.facebook.com/LemonLove.vn
Shopee: https://shopee.vn/lemonlove_official


8. Uniqlo
Uniqlo is a Japanese brand specializing in designing, manufacturing, and retailing everyday clothing. Known for its simple, practical designs and affordable prices, Uniqlo has become a favorite for many. It offers fashion for men, women, and children, with constant updates to its collections to meet the needs of Vietnamese customers. Their clothing combines modern design with innovative technologies, ensuring comfort and style while being eco-friendly.
Uniqlo operates in many countries worldwide, including Vietnam, with a prominent store on the prestigious Ba Trieu street in Hanoi. The brand is committed to applying the latest technologies to enhance fabric quality while maintaining environmental sustainability. Additionally, Uniqlo's clothing is budget-friendly, so you can shop without worrying about your finances. Regular discounts and promotions help keep both loyal and new customers engaged and coming back for more.
Address: Vincom Ba Trieu, 191 Ba Trieu, Hai Ba Trung, Hanoi
Phone: 024 7109 8509
Website: https://www.uniqlo.com/vn/vi/
Fanpage: www.facebook.com/uniqlovnam
Operating hours: 10:00 - 22:00


9. Boo
Boo is a popular fashion brand from Vietnam, specializing in trendy streetwear for young, dynamic individuals with a bold sense of style. Founded in 2003, it started as a small shop offering skateboarding apparel and accessories. Boo’s signature products are graphic tees, each designed to represent aspects of Vietnamese culture and urban life, with prints like bubble tea, instant noodles, iced coffee, buses, and everyday phrases used by modern Vietnamese youth.
As a brand that cares deeply about the environment and consumer health, Boo ensures all materials, including fabrics and inks, are carefully selected to be eco-friendly and safe. Boo also stands out for its affordable pricing, making it accessible to everyone, from students to young professionals. At Boo, you can express your personal style without worrying about the cost. Visit Boo and elevate your fashion to the next level.
Address: 308 Ba Trieu, Hai Ba Trung, Hanoi
Phone: 024 3978 1062
Email: [email protected]
Website: https://boo.vn/
Fanpage: www.facebook.com/bosuabyboo/
Shopee Mall: https://shopee.vn/boo_online
Opening hours: 08:30 - 22:00


10. Daisy
Daisy is a well-known fashion brand among young people in Hanoi. With over 10 locations, Daisy has expanded widely, making it easier for shoppers to find their perfect outfits. The store offers a carefully curated selection of dresses, tops, skirts, and more. In addition to trendy dresses, Daisy features a wide range of jeans, available in shades of blue and black, including deep and light blue variations. You can easily find the perfect fit and style for any occasion. The jeans come in various cuts, from flared to straight-leg, and even fashionable bootcut styles.
The store is spacious and well-organized, with neatly arranged racks and hanging displays, making it easy to browse without spending too much time searching. The fitting rooms are large enough to accommodate up to three people at once, with mirrors available throughout, ensuring a comfortable shopping experience even during busy sale periods. The staff are well-trained and wear custom-designed uniforms, which also serve as an effective form of advertising. Additionally, Daisy has provided ample seating areas where customers can relax while waiting.
CONTACT INFORMATION:
Address: 214 Ba Trieu, Hai Ba Trung, Hanoi
Phone: 0979 864 549
Email: [email protected]
Fanpage: www.facebook.com/thoitrangdaisyvn/
Shopee Mall: https://shopee.vn/thoitrangdaisy
Opening Hours: 08:00 - 22:00

