1. PNJ
PNJ jewelry stands as a leading brand in crafting and retailing high-quality jewelry in Vietnam. Established in 1988 as Phu Nhuan Jewelry Joint Stock Company, PNJ specializes in the production and sale of gold, silver, gemstones, and fashion accessories. Over 33 years of development, PNJ has achieved significant milestones such as being listed among the top 500 retailers in Asia-Pacific and the top 100 best workplaces in Vietnam. Its products are increasingly favored in both Asian and European markets.
Known for diverse designs and exceptional quality, PNJ ensures 99% pure gold in its products. Thanks to skilled artisans and rigorous inspections, their jewelry maintains high resale value. PNJ items feature the brand’s logo and purchase invoices to protect customer rights, including a robust buy-back policy with attractive benefits. With a modern retail system, excellent customer service, and exclusive promotions, PNJ continues to elevate the shopping experience, delivering exquisite products that reinforce its premium brand identity.
Contact Information:
Store Locator: www.pnj.com.vn
Phone: 18005 45457
Email: [email protected]
Website: www.pnj.com.vn
Facebook: www.facebook.com/PNJ.COM.VN


2. DOJI
The DOJI Jewelry Group, formerly TTD Technology and Trade Development Company, was founded on July 28, 1994. In the 1990s, TTD pioneered gemstone exploration, cutting, polishing, and exporting, a completely new industry in Vietnam. It introduced the world to Vietnam’s Star Ruby under the brand Vietnam Star Ruby (VSR), earning global recognition as the ‘King of Star Rubies’ and placing Vietnam on the international gemstone map.
With an equity of 6,000 billion VND, total assets of 15,000 billion VND, and a workforce of nearly 3,000 employees, DOJI continues to expand and solidify its position as a leading group in Vietnam and the region. The group spans diverse sectors including jewelry, real estate, investment, trade, and services.
DOJI jewelry, crafted by skilled Vietnamese artisans using advanced technology, showcases exceptional quality and modern designs. These creations elevate elegance, sophistication, and charm for customers in any setting. Beyond exquisite products, DOJI offers top-notch customer service and after-sales policies, aiming to build a legacy not only as a valuable corporate asset but also as a national treasure. With an ambitious vision, DOJI strives to dominate domestic markets and extend its reach regionally and globally.
Contact Information:
Address: DOJI Tower, 5 Le Duan, Dien Bien, Ba Dinh, Hanoi
Store Locator: https://doji.vn/he-thong-phan-phoi/
Phone: 024 3366 2288
Email: [email protected]
Website: https://doji.vn/
Facebook: https://www.facebook.com/doji.trangsuc


3. Mikimoto
Mikimoto, a renowned Japanese jewelry brand founded by Kokichi Mikimoto in 1893, is synonymous with elegance and quality. Mikimoto uses only the finest pearls, including rare South Sea pearls, pink pearls, Tahitian black pearls, and classic white pearls. Their jewelry is crafted with 18-karat gold, platinum, diamonds, and naturally colored gemstones, achieving a perfect harmony of sophistication and modernity. Most Mikimoto pieces are unique, blending simplicity with luxury, traditional charm with contemporary style, making them suitable for both day and evening wear.
Established in 1893, Kokichi Mikimoto's pearl company is dedicated to creating unparalleled, elegant designs tailored for each customer. Mikimoto's stunning pieces feature extraordinary pearls, from white and pink pearls to the exquisite Tahitian black pearls. Combining natural and cultured pearls with other rare varieties, their creations embody the seamless fusion of classic and modern appeal, ensuring every piece captivates with its timeless allure.
Website: https://www.mikimoto.com/


4. Piaget
Piaget, a premier Swiss brand renowned for its luxury watches and jewelry, was founded by Georges Piaget in 1874. Part of the Richemont Group, Piaget has earned global acclaim, often adorned by iconic figures such as Jessica Chastain, Andy Warhol, Jackie Kennedy, and Gina Lollobrigida. Initially celebrated for its opulent watches, Piaget expanded into the realm of exquisite and intricate jewelry. The brand's signature rose motif embodies its distinct identity. Combining modern aesthetics with striking geometric designs, Piaget's jewelry pieces exude a sense of dynamic elegance.
Crafted from rare materials like platinum, gold, and diamonds, Piaget's creations command premium value. Drawing inspiration from rich historical legacies and modern artistry, each piece is a unique and captivating masterpiece. Beloved by Hollywood stars, Piaget jewelry is often the choice for grand events and red-carpet occasions. These luxurious designs add an air of sophistication and allure, making them ideal for extravagant gifts or enhancing the elegance of any ensemble.
Website: www.piaget.com/


5. Tiffany & Co
The global prestige of Tiffany lies in its commitment to unparalleled quality. Renowned for gleaming gold and silver designs, radiant gemstones, and impeccable craftsmanship, Tiffany exemplifies modern elegance with a touch of timeless tradition. While the brand embraces contemporary simplicity, it also preserves its classic creations that date back to its inception. Known for producing exquisite and high-value jewelry, Tiffany is a top choice for elite clientele, celebrated for innovative designs and the dedication of its artisans.
Tiffany & Co is synonymous with its legendary engagement ring designs. The iconic diamond ring, nestled in a signature blue box with a white ribbon, has been a symbol of romance for countless women. Introduced in 1886, the Tiffany Setting featured a platinum band and a single diamond secured by six prongs, allowing light to illuminate the stone from every angle. This revolutionary design set the global standard for engagement rings, becoming a timeless symbol of a man's love and devotion.
Website: www.tiffany.com/


6. Buccellati
Buccellati is renowned for its exquisite jewelry crafted from the finest Italian gold. Founded in 1919, the brand has remained faithful to traditional Roman craftsmanship for nearly a century. Buccellati's signature pieces, such as its large, intricately carved bracelets resembling lace, exude an unmatched softness and elegance. Combining gold and silver for structural integrity and enhanced shine, the brand's gems are meticulously set with precision and artistry. Buccellati's dedication to creating rare and exceptional designs has earned it a place among the world's most luxurious jewelry houses.
Buccellati is not only famous in Italy but globally recognized for its luxurious Roman-inspired designs. Established in Milan in 1919, Buccellati expanded into the U.S. with boutiques in New York and Florida by the 1950s. The 'love for Italy' has always been evident in Buccellati’s creations, which honor the Renaissance art through masterful handcrafting of gold, silver, and platinum. Since its inception, the brand has grown significantly, cementing Italy's reputation in the world of fine jewelry. The first watch collection was introduced in 2001 in Geneva.
Website: www.buccellati.com/


7. Cartier
Cartier was founded in 1860, and each piece of its jewelry is a masterpiece of quality and style, crafted to impress even the most discerning and fashionable customers. Cartier selects only the finest gemstones, meticulously crafted with precision, and uses the most luxurious metals in the creation of its jewelry and timepieces. As one of the pioneers in watch design, Cartier has set trends for over 170 years, becoming a symbol of elegance and sophistication. Today, Cartier remains a premier jewelry brand, beloved by both celebrities and business elites.
The Cartier Jewelry Brand began in 1847 when 28-year-old jeweler Louis François Cartier and his mentor Adolphe Picard opened the first Cartier workshop in Paris. From its inception, the company created innovative and stunning designs to captivate high-end clientele. Over the years, Cartier expanded its offerings, including watches and luxury jewelry. As tastes evolved, Cartier became synonymous with trendsetting luxury, beloved not just by women but by men as well. The brand's bold, colorful, and Eastern-inspired designs continue to attract admirers worldwide.
Website: www.cartier.com/


8. Chopard
Chopard Jewelry is one of the most luxurious jewelry brands in the world, hailing from the watchmaking capital of Switzerland. Every piece of Chopard jewelry is highly coveted and admired by women across the globe. Owning a Chopard item is often seen as a symbol of elevated status, making a statement of sophistication and wealth. Jewelry from Chopard is not just an accessory; it's a reflection of one's taste, knowledge, and financial strength, as these high-end pieces come with a steep price tag.
Chopard is a Swiss luxury jewelry and watch brand renowned for using the finest materials in its collections. Each piece of jewelry is meticulously crafted from natural gemstones and 18K gold. With Chopard, quality is inseparable from precision and refinement, as even the tiniest details are given careful attention to create a stunning overall design. Despite the high price, customers are willing to spend millions to own a Chopard ring, necklace, earrings, or bracelet, making it one of the top names in luxury jewelry.
Website: https://www.chopard.com/intl/


9. Graff Diamond
Graff is a prestigious jewelry brand founded by Laurence Graff, long known for being a favorite of high society and celebrities. What sets Graff jewelry apart from other elite brands is the remarkable size and rarity of the diamonds and gemstones they incorporate into their designs. Graff has handled some of the most precious diamonds in the world. Established in 1960, Graff Diamonds has crafted breathtaking, unique collections, showcasing the sacred essence of femininity through their timeless, exquisite designs. Each piece tells a story, encapsulated in the natural beauty of the gemstones, which embody Graff's history.
Graff Diamonds is highly regarded for its adherence to the Kimberley Process, striving to avoid sourcing rough diamonds from regions linked to conflict or human suffering. Graff prides itself on sourcing ethically responsible stones. Most Graff diamonds are laser-engraved with unique tracking numbers from the Gemological Institute of America (GIA), allowing easy traceability. The influence of Graff Diamonds on the jewelry industry is immeasurable, both in their home city of London and globally. With an estimated net worth of over $5 billion, Laurence Graff stands as one of the wealthiest jewelers in the world, if not the wealthiest in Britain.
Website: https://www.graff.com/international-en/home/


10. Bvlgari
Bvlgari was established in 1884 in Via Sistina, Rome, Italy, by the skilled Greek jeweler Sotirios Bulgari. Coming from a family of silversmiths, Sotirios inherited invaluable craftsmanship techniques. In 1905, with support from his sons Costantino and Giorgio, he expanded by opening a second store on Via Condotti. This store quickly became a popular destination for nobility, the wealthy, and celebrities seeking fine jewelry.
The brand's name, Bvlgari, honors its Roman roots. The letter “v” replaces “u” in the modern Latin alphabet, following ancient Roman usage. This unique naming style was first featured on the sign of their flagship store on Via dei Condotti. Today, Bvlgari is renowned for its modern, distinct designs, celebrated for both their craftsmanship and innovation. From jewelry to watches, bags, leather goods, perfumes, and scarves, every product is meticulously crafted to the highest standards, meeting the exacting demands of the luxury market.
Website: www.bulgari.com/

