Top 10 Most Popular Smartphone Brands in Vietnam

The smartphone brand Sony may not be the top leader in the industry, but its quality is undeniable, making it a brand worth considering for users. Sony is one of Japan's top companies, known for producing a wide range of electronics like TVs, air conditioners, washing machines, and, of course, smartphones. Sony has been a pioneer in waterproof technology for mobile phones, gaining the trust of customers seeking durable, reliable devices. Over the years, Sony has been a popular choice among Vietnamese consumers, not only for its mobile phones but also for its televisions and audio products. In the past, Sony was famous for its feature phones with flip designs, offering great looks and advanced features.

Advantages:

• With the rise of smartphones, Sony Xperia devices introduced high-end smartphones featuring sleek metal bodies, impressive displays, and top-tier cameras that set industry standards.
• In addition, Sony smartphones have excellent waterproof capabilities, even before other brands included this feature in their models. However, over time, Sony Xperia phones lost ground due to a lack of design updates compared to competing brands.
• Each year, Sony releases new smartphone models to meet consumer demands. These phones often feature metal bodies that provide a premium feel, along with outstanding waterproof performance.

With a combination of sophisticated design, powerful performance, and advanced camera technology, Sony continues to attract global consumer interest. The brand has cultivated a loyal following, symbolizing class and reliability. Moving forward, Sony is expected to innovate further and deliver breakthrough products that meet the ever-growing demands of the technology and electronics market. With a vision of innovation and a drive for success, Sony remains a top player in the industry, contributing to the global technological revolution.

Website: https://www.sony.com.vn/

Always one of the top brands with the strongest appeal to Vietnamese consumers, Nokia has consistently won over tech enthusiasts with its unique, durable products. From 1998 to 2012, Nokia was one of the largest mobile phone providers in the world, known for producing the most durable mobile devices. However, with the rise of smartphones, Nokia's dominance began to wane.

Advantages:

• Nokia has invested heavily in improving camera performance and enhancing battery life compared to older models.
• It features a premium polycarbonate body that offers excellent shock resistance, making it highly durable.
• The device uses an IPS LCD display with HD+ resolution, which, while not the highest, provides stable image quality and pleasant colors.
• The rear-mounted fingerprint sensor allows for quick unlocking, offering a one-handed operation that never misses a beat.
• The Nokia C30 is powered by the Spreadtrum SC9863A octa-core processor. While it may not offer standout performance, it handles basic tasks such as movie streaming, browsing, and reading with ease, as well as light gaming.

Nokia continues to shape and drive progress in the technology and telecommunications sectors. The brand remains well-regarded and remembered for its significant achievements and contributions to the mobile industry.

Website: https://www.nokia.com/phones/vi_vn/

Founded on April 6, 2010, Xiaomi started with a team of 8 members, led by CEO Lei Jun. Initially, the company focused solely on developing a custom ROM for Android, which is now known as MIUI. This ROM featured a simple, user-friendly interface with colorful, eye-catching icons, and a unique app layout. Many users noted that its design was reminiscent of Apple's interface. By February 2015, Xiaomi had surpassed 100 million users, marking a major milestone. With this success, Xiaomi expanded into hardware development, particularly smartphones. While Xiaomi phones became known only in recent years, the company's sales increased by 30% in one year, selling 34.7 million smartphones in the first half of 2015 alone. Today, Xiaomi has launched the modern, trendy Xiaomi Redmi 9T, keeping up with the latest trends.

Advantages:

• Notable for its youthful design, large screen, 4 AI cameras, and massive battery, this smartphone satisfies the entertainment, creativity, and exploration needs of young users.
• The device's textured wave pattern surface offers a better grip and reduces fingerprint smudges, with the rear design enhanced by concentric light effects radiating from the camera cluster.
• Featuring an extra-large Full HD+ display with a high pixel density of 395 ppi, the Redmi 9T delivers sharp, vibrant visuals and wide viewing angles for an enhanced entertainment experience.
• Powered by the Snapdragon 662 octa-core processor, the device ensures smooth performance and fast app loading times.

One key factor behind Xiaomi's rise to global prominence is its rapid expansion into international markets. The brand has quickly extended its reach across Asia, Europe, the Americas, and Africa, making it one of the top mobile phone manufacturers worldwide. Today, Xiaomi continues to innovate and expand, developing new products and services to meet the growing demands of tech-savvy consumers.

Website: https://www.mi.com/vn/

Huawei was established in 1987 by Ren Zhengfei, a former engineer with the People's Liberation Army of China. Initially focused on producing telephone switchgear, the company has since diversified into building telecom networks, offering consulting services, and providing communication equipment to both domestic and international consumers. By the end of 2018, Huawei employed around 188,000 people, with approximately 80,000 working in research and development (R&D). The company now operates 21 R&D centers worldwide, with investments totaling over $15 billion as of 2018.

Advantages:

• Huawei is one of the few companies that manufactures its own chips, and they made a significant breakthrough with the Mate 20 Pro, featuring the Kirin 980 processor – the first chip on any Android phone built using the new 7nm process.
• Compact and easy-to-use design, perfect for one-handed use.
• Huawei’s SuperCharge feature is a lifesaver for those who often forget to charge their devices, providing a quick energy boost when needed.
• Consistently updates with the latest trends and technologies.

Despite its commercial success, Huawei has been repeatedly criticized for cybersecurity concerns, especially from the U.S. government, which accuses the company of being a backdoor for espionage by the Chinese government. In late 2018, Huawei was banned from conducting any business in the U.S. and, in May 2019, Google – the provider of the Android operating system for Huawei devices – announced that it would stop providing updates and software support. Many suppliers and associations followed suit, severing ties with Huawei. However, despite these setbacks, Huawei still enjoys a large and loyal customer base.

Website: https://www.huawei.com/vn/

In 2010, a brand called 'OPPO Real' emerged in China. Initially a sub-brand of OPPO Electronics, it became an independent company after separating in 2018. On July 30, 2018, former OPPO Vice President Sky Li announced his resignation and the launch of Realme as a standalone brand. Realme's mission was to focus on delivering high-performance smartphones with a strong emphasis on stylish design.

Advantages:

• Features a 108 MP ultra-sharp camera and 50W SuperDart charging technology.
• Realme stays at the forefront of trends, offering full-screen and super edge-to-edge designs with notchless displays.
• The fingerprint sensor is conveniently placed on the back, making unlocking the phone faster and more intuitive.
• New models come with high-resolution Full HD+ Super AMOLED touchscreens, ensuring vivid and detailed images.
• The 180 Hz touch sampling rate provides a smoother, more responsive gaming experience with minimal latency.
• Powered by the Snapdragon 720G processor, the device operates efficiently with high performance while keeping temperatures low and battery usage optimized.

Realme made its debut with the Realme 1, released in May 2018 exclusively for the Indian market. The brand then expanded into Southeast Asia and other countries. Realme phones are priced under 10 million VND but feature an attractive design. The unibody construction and solid plastic material give the phone a durable and premium feel. Battery capacity ranges from 3000 to 5000 mAh, allowing for long web browsing and gaming sessions without worrying about running out of power.

Website: https://www.realme.com/vn/

Vivo is a Chinese smartphone brand founded in 2009 by Duan Yongping, who is also a co-founder of OPPO, a brand well-known to Vietnamese users. Both Vivo and OPPO are part of the BBK Electronics group, often seen as "siblings" in the industry. Vivo focuses on marketing smartphones with excellent camera capabilities and professional-grade music listening experiences. By 2016, Vivo had become the fifth-largest smartphone manufacturer in the world in terms of market share. In its home country, China, Vivo ranked third, surpassing both Apple and Samsung. Vivo smartphones are manufactured and assembled in China and are aimed at younger users, offering great entertainment features such as superb cameras and high-quality music playback. Fashionable design is also a key appeal for Vivo users.

Advantages:

• Attractive design, sufficient specs, and a powerful battery at a competitive price point.
• Features a large 6.51-inch IPS LCD screen with a waterdrop notch and a 2.5D curved glass, offering an immersive experience for movies, web browsing, and gaming.
• Equipped with a blue light filter to prevent eye strain during prolonged use.
• The rounded corners and button placements offer a comfortable hand-feel while using the device.

Vivo has expanded its business internationally, particularly in Asia and Europe, and has a strong presence in countries like India, Indonesia, Thailand, and Malaysia. The brand also creates products specifically designed for global markets. With its commitment to delivering an exceptional user experience and continuous advancements in mobile technology, Vivo continues to hold its position as one of the top smartphone brands worldwide, attracting a large fan base and receiving high praise in the tech community.

Website: https://shop.vivo.com/vn

Vsmart is a Vietnamese smartphone brand that has made a significant impact recently, marking the next chapter in the story of smartphones Made in Vietnam in a completely new way. Targeting the budget and mid-range segments, Vsmart not only benefits from the strong reputation of its parent company, Vingroup, but also delivers phones that are attractive, powerful, and affordable. While it doesn't rely heavily on the 'Made in Vietnam' slogan, Vsmart embraces the global trend of using components from various suppliers to create technology products. The brand offers European-quality products manufactured locally in Vietnam, by a Vietnamese brand.

Advantages:

• Vsmart smartphones are powerful in performance, beautifully designed, and priced competitively. With prices ranging from 2.5 million to 6 million VND, they cater to most Vietnamese users' needs.
• Vsmart phones combine modern design, high-quality technology, and an affordable price that is user-friendly for the Vietnamese market.
• The IPS LCD display with HD+ resolution offers stable image quality, good color reproduction, and wide viewing angles, eliminating concerns about limited visibility.
• Notably, the Vsmart Star 5 was the first to offer 4G data service integrated with advanced eSIM technology.

Vsmart smartphones are not only well-designed but also equipped with powerful hardware, providing competitive performance within the same price range. The Vsmart Active 1, priced above 4 million VND, stands out with its Snapdragon 660 processor, 4GB RAM, 64GB internal storage, and a USB-C port, plus the bonus of Quick Charge 3.0. It’s clear that Vsmart’s progress will continue to grow stronger, and we can expect to see more high-end and ultra-high-end models from this brand in the near future.

Website: https://www.vsmart.net/

Samsung is a leading smartphone brand in Vietnam, according to recent statistics. Known for its user interface, special features, and extensive range of models, Samsung consistently achieves remarkable sales figures. Considered the best smartphone brand today, Samsung entered Vietnam in 1996 and, after 20 years, continues to assert its dominance in both the Vietnamese and global markets, maintaining a top position in user numbers. The brand gained fame with the first release of its Galaxy smartphones in June 2009, followed by a series of improved models over the years. Samsung is a brand you can't overlook if you're considering purchasing a new smartphone.

Advantages:

• Innovative features such as QHD displays, powerful cameras, water resistance, and fingerprint sensors.
• Revolutionary foldable smartphone designs.
• New models now feature an Armor Aluminum frame that is 10% stronger and more durable.
• Larger stereo speakers at the top and bottom, integrated with Dolby Atmos technology, provide a superior audio experience for gaming and video watching with clear, immersive multi-channel sound.
• In general, the camera systems in Samsung's premium smartphones consistently deliver top-tier performance, ensuring exceptional photo and video quality.

With outstanding success, Samsung has built a large and loyal fanbase. It has earned a solid reputation in the smartphone industry and continues to maintain its position as one of the leading brands in this field.

Website: https://www.samsung.com/vn/

Apple smartphones have never fallen behind or become outdated compared to other smartphones in the Vietnamese market. This brand continues to captivate users with its advanced features and exceptional technology. With its iconic bitten apple logo, Apple is recognized for its elegant, premium designs. The brand is particularly popular among tech enthusiasts and younger audiences. Apple runs on the iOS operating system, offering high performance and outstanding hardware quality.

Advantages:

• Apple has equipped the iPhone 14 with the latest A16 Bionic chip (as of August 2023), built on a 5nm process, providing better stability and performance compared to the previous A13 chip in the iPhone 11.
• The iOS 16 upgrade brings exciting features like Widget support and several significant software enhancements, offering users a fresh and engaging experience.
• Apple has replaced the traditional notch with a pill-shaped cutout. The new Dynamic Island is flexible, changing its shape and size, offering users a unique experience while also expanding the display area.
• The iPhone 14 Pro Max features a 4323 mAh battery, offering exceptional battery life and placing it among the top phones for battery performance.
• The updated camera system now includes a square design and a LiDAR sensor, forming a powerful three-camera setup for superior image quality.

Furthermore, Apple has built a loyal fan base that continues to support the brand. The strong customer loyalty has helped Apple develop a creative and unique ecosystem. Apple continues to push the boundaries of technology with its premium products and services, winning the trust of millions of users worldwide.

Website: https://www.apple.com/vn/

OPPO specializes in manufacturing MP3 players, LCD TVs, and smartphones. Despite being a relatively new brand in Vietnam, it has quickly gained popularity, especially among young people, including students. OPPO devices run on the Android operating system. Though it is a Chinese brand, it offers high-quality configurations, excellent performance, and impressive features. OPPO's products are known for their elegant and unique designs, with some models offering affordable prices while maintaining a youthful and sophisticated look. In addition, OPPO's aggressive marketing strategy, featuring top celebrities from the entertainment industry, has significantly contributed to its success. Although the brand entered the market later than other manufacturers, OPPO has become a favorite among young people, particularly students.

Advantages:

• OPPO offers high-quality configurations, useful features, and operates on the Android system. Most OPPO devices feature eye-catching and unique designs.
• Some models are affordably priced while still showcasing a youthful and sophisticated design. Entering the Vietnamese market later than other manufacturers, OPPO chose a unique strategy by focusing on the mid-range segment, offering stylish designs and impressive camera capabilities.
• New OPPO models like the Reno and OPPO A74 are equipped with advanced camera systems, including a 64 MP primary camera, an 8 MP ultra-wide lens, a 2 MP macro camera, and a 32 MP front camera, enabling users to capture memorable moments with exceptional clarity.
• The camera systems on new OPPO models keep up with the latest trends in smartphone photography.

OPPO has become one of the leading smartphone manufacturers in China and other countries such as India and Southeast Asia. The rapid growth of the brand has earned the trust and attention of consumers worldwide.