Top 10 Most Popular Sneaker Brands in Vietnam Today

The Air technology was first introduced by Nike in 1979 (Air Max Tail Wind). By incorporating air cushions (Air Units) into the shoe's midsole, this groundbreaking technology revolutionized the development of athletic footwear. Continuously innovating, eight years later, Nike enhanced the Air technology with larger air pockets, providing better shock absorption and visible (visible Air) design, which led to the creation of the iconic Air Max. Every year, March 26th is celebrated as 'Air Max Day,' marking this milestone technology and serving as an opportunity for Nike to release strategic products.

If the highlight of Air Max Day 2017 was the Air Vapormax, the most revolutionary Air Max edition ever, then Air Max Day 2018 also saw 7 impressive releases. The combination of remarkable design elements and cutting-edge technology aligns with modern trends. Despite some debate over Nike's innovation approach, there’s no denying the impact of Nike sneakers among Vietnam’s youth. Nike remains one of the most beloved sneaker brands for the fashionable youth of Vietnam.

Website: https://www.nike.com/

Balenciaga sneakers have emerged as a fashion sensation, especially the Balenciaga Triple S chunky sneakers, priced above 20 million VND. These Triple S models, particularly the chunky sneakers, feature unique designs and high-quality materials, with suede being the standout—a material also famously used in Balenciaga's luxury handbags, a brand previously known only to the elite.

The famous Balenciaga Speed Trainers consistently receive positive reviews from top fashion magazines and are highly praised by sneaker collectors and beauty enthusiasts alike. Designed by Alexander Wang, these sneakers not only exhibit sophistication with their minimalist style but also offer an exceptional user experience through thoughtful construction and premium materials—truly a luxurious sportswear item.

The upper fabric and sole of the Balenciaga Speed Trainers are notably thicker than typical sock-line sneakers. The upper is woven using a knitting technique that many top sneaker brands are adopting. Balenciaga uses a denser Polyamide fabric that ensures a tighter fit without the need for any internal plastic or lining, making them comfortable and reducing foot sweat during all-day wear. Additionally, the brand developed a special “no memory” fabric that offers good elasticity and keeps the shoes lightweight at only 240 grams, all while providing a visually striking sole design.

Website: https://www.balenciaga.com/

With over 100 years of legacy, Converse is one of the oldest and most iconic names in footwear and fashion. The brand is credited with creating the first-ever sneakers in the world. The original Converse All Star sneakers, introduced in 1917, featured a simple design with natural brown color and black trim. At that time, sneakers were purely functional, with little attention to fashion. Converse All Star sought to bridge the gap between sports and style during the rise of basketball’s popularity.

Chuck Taylor, who contributed greatly to Converse’s success and the world of basketball, was honored as the “Ambassador to Basketball” in 1968 and was inducted into the Hall of Fame in New York.

However, in 2001 and 2003, Converse faced bankruptcy after struggling for years. The company moved its production to Asia, and Nike seized the opportunity to buy Converse for $305 million, reviving the once-iconic brand as a subsidiary of Nike.

In the 21st century, with rapidly shifting consumer trends, it was no longer easy to predict or control market preferences. The rise of pop culture and skateboarding led to Chuck Taylor becoming a cultural icon once again.

Thanks to savvy marketing strategies, Nike successfully positioned Converse back on top. By 2012, Chuck Taylor sneakers alone generated $450 million in sales, meaning a new pair was sold every 43 seconds.

Website: https://www.converse.com/country-language-selector

Who doesn't love Vans? With its simple yet dynamic designs, and affordable prices, Vans has become a favorite for sneaker enthusiasts everywhere. From the Era and Authentic models to Old Skool and Sk8-Hi, Vans has earned a place in the sneaker collections of many, not just skaters.

In 2011, Vans made its official debut in Vietnam with its first store in Ho Chi Minh City. Much like how Vans became a cultural staple in the U.S., the brand quickly became ingrained in the fashion scene among Vietnamese youth. However, due to a mix of counterfeit and genuine products, prices can vary widely, making it tricky for consumers to decide. The official retail price for a pair of Vans starts at around $30 USD, which converts to approximately 600,000 VND. But due to high import taxes and shipping costs, along with rent fees for some stores, the price of a pair in Vietnam can increase by about $10 USD.

Currently, in Vietnam’s official Vans stores, the cheapest pair is the Vans Lpe Red at 763,000 VND, while the trendy Vans x Peanuts Old Skool Smack is priced at 2,990,000 VND.

Website: https://www.vans.com/en-us

New Balance is an American footwear company headquartered in Boston, Massachusetts. Initially founded as the New Balance Arch Support Company, it specialized in providing custom insoles and accessories. Over time, the company evolved into a professional shoe design company, expanding its reach in the 1970s. Today, New Balance also co-owns brands such as Dunham, Aravon, Warrior, and Brine.

With decades of experience, New Balance has expanded its operations worldwide, opening new factories in the UK, China, and other Asian countries, including Vietnam. Despite its global expansion, New Balance has maintained the principle of keeping five factories in the United States. The company believes it doesn’t need large advertising investments. Many customers view this as part of the family-owned company’s charm and unique marketing approach.

With over a century of history, New Balance has a clear understanding of its customers’ needs and knows how to satisfy them. Offering high-quality shoes at affordable prices (except for the rare limited editions), without relying on loud advertising, New Balance stands out as a truly unique brand.

Website: https://www.newbalance.com/

Known as a French brand with American roots, Lacoste pioneered the fusion of American sportswear with the classic elegance of French fashion. It became one of the most iconic American brands of the 70s and a symbol of the preppy style movement in the 1980s.

Since its inception in the 1980s, Lacoste shoes have evolved and improved continuously. Despite design changes over the years, the brand has preserved the minimalist yet sophisticated characteristics of its products. Lacoste footwear is crafted from high-quality leather that’s processed to European standards, ensuring softness, high elasticity, and durability.

The sole is made from durable, flexible rubber that provides excellent grip and resilience, making it suitable for athletes in disciplines such as track, tennis, and golf. Many models feature OrthoLite technology for breathability and thickness, while some shoes are equipped with ventilation holes to keep your feet comfortable and cool throughout the day. The discreet logo and meticulous stitching details give each pair a unique touch. Lacoste shoes can be paired with both casual and formal outfits, making them versatile enough for everyday wear and various sports activities.

Website: https://global.lacoste.com/

In recent years, when it comes to white sneakers, the first name that comes to mind is the Adidas Stan Smith. A walk through the streets on any weekend and you'll spot at least half of the crowd wearing these iconic shoes. It's undeniable how influential and timeless the 46-year-old Stan Smith model has become.

Adidas has transformed sneakers into a science: the race for innovation among global sportswear giants is fierce. At the forefront of this race is Adidas, with its lightweight materials resembling feathers and its unique bending technology.

When you mention Adidas, you're also talking about iconic models like the Superstar, Stan Smith, and Gazelle. Forget about the collaborations with Yeezy for a moment, it's the Ultra Boost that has truly revolutionized the sneaker game. Recently, the German sports giant even began experimenting with 3D printing to create breakthrough mesh shoes. Keep an eye on Adidas if you don't want to fall behind in the technology race!

Website: https://www.adidas.com.au/

Shopee Mall: shopee.vn/adidasofficialstore

Puma Suede – when you think of Puma, it's impossible not to recall this legendary name. Initially designed as a basketball shoe, Puma aimed for something bold and innovative, capturing the attention of both athletes and fans. This led to the creation of the iconic suede basketball sneaker.

The sleek, streamlined form, eye-catching colors, and the soft rubber technology hidden in the sole are key factors that make Puma Suede a favorite among all ages. Slowly but surely, the Suede became deeply embedded in sneaker culture, evolving into a story, a legend, and a cultural icon in the early years of the sneaker industry.

Although Puma didn’t make a big splash like some of its competitors, while others were scrambling to create the next big thing, Puma quietly worked behind the scenes, refining classic products while also introducing a few innovations of its own.

Website: https://us.puma.com/

Shopee Mall: shopee.vn/puma.officialstore

Once on the verge of collapse, Gucci has made an incredible comeback, fueled by the innovative genius of designer Alessandro Michele. From exquisitely handcrafted clothing to the iconic Dionysus and Sylvie bags, not to mention their stylish footwear, Gucci has become a global fashion obsession. Everyone wants to sport the unmistakable mark of this Italian fashion house. While Gucci's clothing and bags may carry a hefty price tag, their footwear offers a more accessible option, making them even more desirable as they set the trends. Naturally, these shoes have captured the fashion capitals' attention, and now they're making waves on the streets of Vietnam.

For fans of classic white sneakers, Gucci’s playful yet elegant designs are a must-see. While similar in style to the popular white sneakers of the moment, Gucci’s collection dazzles with intricate gold thread embroidery, delicate floral designs, and feminine heart-shaped leather accents. With a unisex style, these sneakers are ideal for both men and women. These luxury sneakers are priced between 1 million VND and 15.7 million VND.

From superstars to fashionistas, everyone is flocking to own a pair of Gucci sneakers. Vietnamese celebrities like Thanh Hằng, Hà Hồ, Quỳnh Anh Shyn, Salim, and Hoàng Ku are some of the trendsetters seen rocking these stylish kicks, which have quickly taken over the streets of Vietnam.

Website: https://www.gucci.com/