1. Tsukiji Central Market
Alternatively known as the Seafood Market, Tsukiji stands as the world's largest fish market, captivating numerous foreign visitors during their Tokyo escapades. Over 2,300 tons of seafood gather here daily, yet remarkably, there's no trace of fishy odors. A unique rule governs this market—seafood must be sold by the end of the day, ensuring top-notch quality. Tsukiji Fish Market kicks off at 5 a.m., offering the prime opportunity to savor the freshness of sushi in the early morning hours. One visit and upon returning home, you'll realize there's no sushi quite like it.
Tsukiji Fish Market is renowned for its seafood offerings, but its consumption of fruits and vegetables is also substantial; moreover, food-related items like cookware, knives, dishes... are also abundantly available. A stroll through the market brings an intriguing experience for visitors. Many shops even offer menus in foreign languages in the 'Puratto Tsukiji' guidance area, including English, reassuring foreign visitors. The area outside the market caters to sightseeing tourists, encompassing small buildings housing numerous retail shops and restaurants along their facades. Here, you can find all sorts of merchandise related to food items, fresh seafood knives, and wholesale products. Inside the Tsukiji Fish Market lie hundreds of small stalls, concentrated in a large area, where bustling trade occurs swiftly and efficiently right on their carts or trucks.


2. Asakusa
Situated in the eastern part of Tokyo, aside from preserving numerous ancient architectural structures built since the 1950s, Asakusa is also a beloved entertainment hub. Its narrow streets, winding alleys, and antique shops still hold great allure for tourists. Nakamise is considered the busiest shopping area here, with a nearly 250-meter-long street stretching from the Kaminarimon gate to the Sensoji temple, boasting over 50 shops offering a wide array of traditional goods, souvenirs, and local delicacies. The most famous among them is kibidango, a Japanese treat made from soybean flour and filled with red bean paste, available at traditional stores. Additionally, other streets like Shin-Nakamise (or New Nakamise), Kappabashi, and shopping centers like Rox and Matsuya are equally vibrant and bustling.
With its windy narrow alleys, Asakusa holds plenty of surprises for tourists with shops selling traditional Japanese products such as dolls, Taiko drums, and many other interesting souvenirs. Apart from Asakusa, the Shinjuku area is also where tourists can find intriguing traditional items like geta (Japanese wooden clogs) or bags made from luxurious kimono fabric… While other areas of Tokyo may exude a lively and bustling atmosphere, Asakusa remains a nostalgic and solemn note, preserving the ancient charm of bygone eras. When in Asakusa, make sure to visit the Asakusa Kannon temple, renowned as the oldest temple in Tokyo, and explore the Nakamise shopping street connected to the Kaminarimon gate, enticing with a variety of fascinating merchandise.


3. Ginza
Ginza stands as Tokyo's most luxurious shopping district, located near the Imperial Palace. With hundreds of stores offering exorbitantly priced goods from world-renowned brands, it's a major tourist attraction in the Land of the Rising Sun. However, the items here are often extravagant and high-end, so unless you possess significant economic prowess, it's advisable to visit for sightseeing purposes only, refraining from shopping, as prices in Ginza are several times higher than in other Tokyo districts. Stretching from 1-chome to 8-chome, Ginza features numerous commercial establishments, grocery stores, upscale boutiques, specialty shops, restaurants, and similar venues concentrated around the 4-chome intersection where the iconic Wako Clock Tower stands, situated on Ginza-dori, the main thoroughfare, closed to traffic on weekends, making it a pedestrian haven for leisurely shopping.
Fashion and everyday essentials are naturally prevalent, but equally vibrant are the traditional craft shops and specialty stores of Japan. While shopping in the Ginza district for these items, tourists can also indulge in Japanese cuisine and explore attractions. From the Ginza 4-chome intersection, head northeast along Chuo-dori and Ginza 3-chome is where it intersects with Matsuya-dori. This is a shopping area, home to Matsuya Ginza and Apple Store Ginza. Some renowned luxury brands from abroad, like Louis Vuitton and Chanel, are located near 2-chome, and in 2016, Okura House, a groundbreaking commercial facility, was inaugurated. Here, you'll also find other stores such as Cartier's flagship store and lunch bills, famous for serving the world's finest breakfast.


4. Decks Tokyo Beach
A massive shopping area with a plethora of seaside restaurants, cafes, and entertainment centers. Located in Odaiba Tokyo district, this is one of the main attractions in Tokyo. Here, you'll find a wide range of fashion clothing, modern and antique furniture, watches, toys, cosmetics, and sea-related items. It would be incomplete to visit Tokyo without exploring this place. Decks Tokyo Beach is a complex commercial center located next to the 'Odaiba Kaihin Koen' station of the Yurikamome line. The center is divided into Island Mall where the 'Tokyo TrickArt Maze Building' is located and Seaside Mall where you can enjoy a panoramic view of the sea.
There's a shopping area, restaurants, and an amusement park with numerous stores, such as 'Tokyo Joypolis,' where you won't feel bored even if you stay here all day. Aqua City Odaiba is a complex shopping center adjacent to Decks Tokyo Beach. Here, you'll find over 80 stores, mainly featuring simple and practical fashion styles like United Arrows. Restaurants offer a variety of European and Japanese cuisines. There's also free Wi-Fi service, making it very convenient for tourists! Even if you're here for an extended period, you can rest assured. Odaiba Kaihin Koen is a large seaside park. The beautiful beach stretches up to 800m in length, and the greenery is impressive, allowing you to connect with nature and completely relax... There are many different shops here, such as shopping areas with popular brands from home and abroad or entertainment stores.


5. Shibuya
Shibuya is also a bustling shopping district where stores are abundant, making it easy for visitors to find what they need. It's a hub for Japanese teen trends, featuring music stores with a vast selection of affordable CDs, various clothing styles, and trendy accessories. Shibuya is one of Tokyo's most populous and lively wards, perfect for those who enjoy shopping, nightlife, and entertainment. The area is renowned for its upscale fashion boutiques, theaters, karaoke bars, and late-night open bars, all illuminated by the sparkling lights of the streets.
Additionally, Shibuya preserves numerous cultural treasures, including gardens, royal shrines, and Japan's largest mosque, Tokyo Camii. The Shibuya Crossing has become a famous landmark, appearing in films such as Lost in Translation and Fast and Furious – Tokyo Drift. Furthermore, the vibrant Harajuku district and the Nonbei-Yokocho bar alley make Shibuya an irresistible destination. A visit to Harajuku, located between Shinjuku and Shibuya, is a must when in Tokyo. It's renowned worldwide for its unique youth fashion styles. Here, you can easily find colorful cosplay outfits in gothic, rock, aristocratic, or fantasy styles.


6. Akihabara Electronic District
Located in the heart of Tokyo, Akihabara is known as the 'Electric Town' where hundreds of electronic products are displayed for visitors to admire and enjoy. Electronics here are priced around 20-30% cheaper, and there's even a tax-free shopping system for foreigners. Besides high-end Made in Japan products, visitors can also purchase items originating from Asia, especially China, at lower prices, or shop at 100 Yen stores. Akihabara Electronic District is a must-visit for technology and electronics enthusiasts when in Japan. Renowned as the center of otaku culture – a culture of unique obsession, Akihabara is the top destination for purchasing electronic devices or anything related to video games or manga.
Enthusiastic otakus, individuals passionate about unique cultural phenomena, will surely want to visit Mandarake, an eight-story complex dedicated solely to manga and anime-related merchandise. Mandarake sells everything from comics, action figures to costumes and cosplay accessories. Akiba, as it's commonly known, is also one of the best places globally to buy high-tech gadgets. If you're looking to visit a single electronics store, head to Yodobashi Camera. It's the largest camera and electronics store in the area.


7. Harajuku & Aoyama
This neighborhood is packed with stores and boutiques selling custom-designed clothing. If you're a fan of Harajuku fashion style, Lolita… then this district is the place to go for unique and eye-catching outfits. It's where Gothic or manga character cosplay-style outfits are born. Harajuku also features flagship stores of renowned brands like LV, Prada, and Gucci. Aoyama District offers more upscale and creatively inclined clothing options, albeit at a much higher price.
The neighboring districts of Harajuku and Aoyama offer distinct shopping experiences. Harajuku is the cultural epicenter of Japanese youth, and its street fashion is a globally recognized phenomenon. Takeshita Street, Harajuku's main shopping pedestrian street, boasts trendy shops and fast food restaurants on both sides to cater to the youth. Visit WEGO for affordable yet stylish fashion typical of Harajuku, or head to Kiddy Land for a Hello Kitty or Pikachu souvenir. If Harajuku is a playground for stylish youth, then Aoyama is the domain of Tokyo's affluent elite. The focal point of this district is the tree-lined Omotesando Avenue, also known as Tokyo's Champs-Elysees. You'll find the most expensive stores in Tokyo along Omotesando Street. But if you're not seeking high-end fashion, then stop by Oriental Bazaar, a large souvenir shop with unique and high-quality Japanese domestic items.


8. Omotesando
Omotesando Station is located on the Tokyo Metro Ginza Line and the Hanzomon and Chiyoda lines. You can easily walk to the area from Gaienmae Station on the Tokyo Metro Ginza Line, Aoyama-Itchome Station on the Hanzomon and Toei Oedo lines, and Meiji-jingumae Station on the Tokyo Metro Chiyoda and Fukutoshin lines. Visiting Omotesando during the summer months when the tall trees along the avenue provide much-needed shade. Come here in winter when the trees are illuminated to add sparkle to your brand browsing. This area celebrates the seasons throughout the year, especially at Japanese fashion houses like Comme des Garçons, Issey Miyake, and Yohji Yamamoto with seasonal changing window displays. Omotesando Hills and Gyre shopping areas host many famous fashion brands and seasonal and pop-up events. More than just a place to lighten your wallet, Omotesando is home to many art installations and spectacular architecture by some of the world's most renowned architects.
Explore the fashion-forward destination at Omotesando, a neighborhood filled with high-end fashion stores and casually dressed locals. Designed by renowned architect Tadao Ando, Omotesando Hills stretches 250 meters down the neighborhood's main street. Step inside to find famous international fashion labels like Valentino and Jimmy Choo along with local designers like Yohji Yamamoto and Jun Hashimoto. A range of restaurants and cafes serving everything from sushi to sandwiches is also scattered throughout the complex. Omotesando Hills is the central shopping destination of Omotesando, but a trip to this area wouldn't be complete without exploring the narrow streets and hidden alleys that make up the backstreets. After shopping at the complex, consider strolling along these streets where you'll find trendy cafes, galleries, and upscale shops.


9. Nihonbashi
This neighborhood was built during the Edo period and is now over 100 years old with increasingly modern high-rise buildings. Notably, renowned shopping centers like Mitsukoshi, Nihonbashi will provide you with a fantastic shopping experience in Japan. This area is famous for the bridge named after the starting point of the 0 kilometer marker of the Gokaido, the 5 Routes of the Edo period. Nihonbashi also served as Tokyo's main commercial district from the early 1600s to the late 1800s, and many shops in the area have existed for centuries. Nihonbashi is also home to Nihonbashi Mitsukoshi Main Store, Japan's oldest department store chain. The largest current store of this chain is a seven-story department store, and anyone can easily spend a day shopping here. For a more unique shopping experience, head to Coredo Muromachi, a shopping complex spanning three buildings.
Buildings one and two are where you'll want to go when hunger strikes. Here, there are tea and confectionery shops, many restaurants serving international cuisine, as well as upscale dining. In building three, you can find countless gift shops and traditional Japanese souvenir items such as chopsticks, lacquerware, Imabari towels (antibacterial), and kimonos. Nihonbashi is known as a bustling commercial district. Among them, Mitsukoshi Nihonbashi is the most famous. The building, constructed with Renaissance architecture in 1935, is recognized as an important cultural asset of Japan. Additionally, Nihonbashi with its long-standing traditional history and prime location is where convergence occurs, updating the latest trends of Japan, including the Coredo Muromachi building with a modern cinema, or the Takashimaya Nihonbashi department store newly reopened since September 2018. You can fully explore and experience the culture of the Land of the Rising Sun when you visit Nihonbashi.


10. Shimokitazawa
Shimokitazawa is truly a paradise for shopping enthusiasts. There are countless second-hand stores as well as high-end zakka and vintage shops. Most of the shops are quite small, with a retro vintage vibe, but that's the essence of the whole area. You could easily spend an entire day hopping from one shop to another, considering options across a range of price points. Once a farming village, it has evolved into one of Tokyo's trendiest areas and is the perfect place to find vintage clothing treasures. Conveniently accessible from Shibuya Station, Shimokitazawa is a haven for fashion aficionados looking to 'dig for gold'.'
A must-visit store is New York Joe Shimokitazawa. True to its name, it's where customers can buy or sell pre-owned clothing. Even if you're not shopping, it's worth stopping by to admire the architecture – the store is a renovated old bathhouse. Those looking for vintage clothing should schedule a visit to Flamingo Tokyo. This store primarily sells American clothing from the 1940s to the 1980s. For those wanting to purchase hippie or disco-style outfits, Grapefruit Moon is the place to go, a small store packed with high-quality clothing from the 1960s and 1970s. With the free-spirited vibe of Bohemian travel style and a fun, relaxed atmosphere, Shimokitazawa embodies the modern beauty of the urban landscape. Shimokitagawa has a vibrancy unlike anywhere else in Tokyo.

