Top 10 Most Renowned Cosmetic Brands in the United States

Obagi is a pharmaceutical skincare brand from the United States, founded in 1988 by dermatologist Zein Obagi. The Obagi brand offers skincare products that combine cosmetics and pharmaceuticals, treating skin issues from deep within while nourishing the skin to become healthier and more beautiful every day.

Although relatively new to the Vietnamese market, Obagi has recently made a big splash on major beauty forums here with its products containing tretinol, retinol, and other ingredients with remarkable benefits. The brand ensures that all ingredients used are gentle, suitable even for sensitive skin, and recommended by dermatologists worldwide.

The Obagi brand is currently divided into distinct treatment lines, and in Vietnam, these product lines are very well-updated. Essentially, the brand includes sets of skincare products for treating pigmentation, anti-aging, brightening, and sun protection. Each line has its own unique products, allowing consumers to choose according to their needs.

Featured Products:

• Obagi 360 Retinol Anti-Aging Cream
• Obagi Clinical Kinetin+ Hydrating Cream
• Obagi Professional C Serum

Official Store: https://shopee.vn/obagi_medical_vietnam

Kiehl’s was founded by John Kiehl's. Initially just a small pharmacy in New York, through quality and dedication, the brand proved itself and by 2010, Kiehl’s officially became part of the global cosmetics conglomerate L’oreal until today.

The ingredients of Kiehl’s cosmetics are mainly natural, such as oranges, peaches, marigold flowers, rare herbs... which have been researched and formulated into extracts to bring the most optimal effects. Being a premium brand, the prices of its products are slightly high, but with excellent quality, they are still very worthwhile. Currently, the brand has 250 stores worldwide and 1000 retail locations.

Featured products:

• Kiehl's Calendula Deep Cleansing Foaming Face Wash
• Kiehl's Calendula Herbal Extract Alcohol-Free Toner
• Kiehl's Clearly Corrective™ Dark Spot Solution

Official store: https://www.lazada.vn/shop/kiehls1632706960?

M.A.C is an immensely renowned brand, almost every girl knows about and desires to own its iconic lipstick bullets. M.A.C stands for Make-up Art Cosmetics. Previously, the brand exclusively sold products to professional makeup artists. However, nowadays, the brand's products are available to all customers worldwide. M.A.C cosmetics in the Vietnamese market are also quite famous and widely covered. Currently, the brand has 8 stores in Vietnam and is present on various e-commerce platforms.

What distinguishes M.A.C is that most of its products are gentle and safe for the skin, with a wide range of lipstick colors. There are many unique and beautiful lipstick lines, often pioneering and keeping up with trends, offering various lipstick textures. Particularly noteworthy is that M.A.C has signed a contract with Lisa (Blackpink) as its Global Ambassador. This has significantly boosted the brand's reputation and spurred massive consumption.

Featured products:

• M.A.C Mini Lipstick
• M.A.C Fix+ Makeup Setting Spray
• M.A.C Studio Waterweight SPF 30/ PA++ Foundation

Official store: https://www.lazada.vn/shop/mac1626106933?

Similar to Murad, Clinique is a pharmaceutical skincare brand developed by leading dermatologists worldwide. In 1968, Clinique was established as the world's first premium skincare brand developed by dermatologists, focusing entirely on skincare.

Since its inception in 1968, Clinique has emphasized that all products must be allergy tested, 100% fragrance-free, and developed by dermatologists. Thanks to these commitments, you can trust Clinique products without worrying about irritation.

In recent years, thanks to its high-quality products trusted by many, Clinique has grown rapidly and expanded its product range beyond skincare to include makeup products and tools.

Featured products:

• Clinique Dramatically Different Moisturizing Gel
• Clinique Dramatically Different Moisturizing Lotion
• Clinique 72h Moisture Surge Hydrator

Official store: https://www.lazada.vn/shop/clinique-flagship-store?

If you enjoy watching and following videos from Vietnamese and international beauty bloggers, then you're probably familiar with Murad. When talking about American pharmaceutical skincare brands, leaving out Murad would be a big mistake.

The products from Murad are highly diverse, addressing various skin concerns including acne treatment, anti-aging, dark spot reduction, moisturizing, and brightening. All of these products are based on the research work of Dr. Howard Murad, who is globally recognized as a 'Beauty Genius,' 'Legend of Skincare,' and 'Father of Internal Skincare.'

Being a premium skincare brand, Murad products come with a relatively high price tag, ranging from hundreds of thousands to millions of Vietnamese dong. However, considering the outstanding benefits they provide for the skin, this price range is entirely justified. The product range includes moisturizers, sunscreens, facial cleansers, and more. If you have the means, don't hesitate to purchase and experience Murad products.

Featured products:

• Murad City Skin Age Defense Broad Spectrum SPF 50 PA Sunscreen
• Murad Rapid Age Spot Correcting Serum
• Murad Outsmart Acne Clarifying Treatment Cream

Official store: https://shopee.vn/murad_officialstore

Paula’s Choice is a well-established skincare brand in the United States, founded in 1995 by Paula Begoun. The product lines of Paula’s Choice are highly diverse, ranging from skincare, facial treatments to makeup products. Additionally, the brand offers various product sets to address different skin concerns and cater to different skin types. Paula’s Choice is particularly renowned for its products designed to treat skin issues such as acne scars, hyperpigmentation, and more.

Today, Paula's Choice is a leading skincare brand and has gained significant popularity in Vietnam. The brand's products are gentle, manufactured in modern facilities, and notably cruelty-free. Paula's Choice is committed to being free from artificial fragrances, dyes, and it's suitable for sensitive skin.

Paula's Choice currently operates 6 showrooms nationwide at Yen Bai Showroom (Yen Bai City), Takashimaya (Ho Chi Minh City), Cao Thang Showroom (Ho Chi Minh City), Lotte Department store (Hanoi), D'CAPITALE Showroom (Hanoi), Tran Duy Hung Showroom (Hanoi).

Featured products:

• Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
• Paula’s Choice Clinical 1% Retinol Treatment
• Paula’s Choice Resist C15 Super Booster

Official store: https://shopee.vn/paulaschoice_vietnam

Until now, Estee Lauder stands among the top seven cosmetic conglomerates globally, owning over 30 major and minor brands such as Lamer, Estee Lauder, Bobbi Brown, MAC, Origins, Smashbox, Jo Malone, Aveda... Always at the forefront of trends, with refined elegance and superior product quality, Estee Lauder is one of the most renowned brands worldwide. Its products are diverse, ranging from skincare sets, makeup products, perfumes to hair care items. All meticulously crafted to ensure the highest quality before hitting the market.

Estee Lauder cosmetics are exceptionally diverse and rich in product range, including 4 main categories: skincare products, makeup products, hair care products, fragrances. The skincare products typically focus on moisturizers, serums, anti-aging products,... Despite their high prices, the benefits that Estee Lauder products offer to the skin are undeniable.

Flagship store: https://www.lazada.vn/shop/estee-lauder?

Skinceuticals continues to be a pharmaceutical skincare brand from the United States. Established in 1994 by Dr. Sheldon Pinnell, a scientist and dermatology professor. Therefore, the brand's products are meticulously researched and scientifically proven to be effective on the skin.

If you're passionate and always seeking out what's new, then you surely can't overlook the use of active ingredients like Vitamin C, Vitamin E, Vitamin A to improve skin imperfections. However, few know that Dr. Sheldon Pinnell is the 'father' of this method. He applied all the essence of this method to the products and created Skinceuticals. The brand's products are not overly diverse but still meet the needs of many customers such as moisturizers, serums...

Not only simply using beneficial active ingredients for the skin, he also researched to combine these ingredients together, increasing the stability and effectiveness of the product. Perhaps it's also thanks to that dedication that Skinceuticals has become the choice of many.

Flagship products:

• SkinCeuticals Epidermal Repair Skin Recovery Cream
• SkinCeuticals Gentle Cleanser Facial Cleanser.
• Triple Lipid Restore 2:4:2 Anti-Aging Cream

Official store: https://shopee.vn/skinceuticals_officialstore

Maybelline New York is an affordable cosmetics brand from the United States, well-known to many beauty enthusiasts. The brand's products often have affordable prices but excellent quality. Especially, this brand has an extremely diverse range of products, beautiful and eye-catching designs, many products are popular and highly rated on leading beauty forums and magazines.

Specializing in makeup, you can find everything related to makeup from Maybelline New York. From eyebrow pencils, eyeliners, mascaras to foundations, powders, lipsticks,... Continuously investing and launching new product lines suitable for market demand, whether it's oily or dry skin, whether you want curled or thick eyelashes, want to create sharp or gentle facial contours, you can find it at Maybelline.

Flagship products:

• Maybelline Creamy Matte Long-lasting Lipstick
• Maybelline Fit Me Matte Poreless Foundation for Oil Control
• Lash Sensational Mascara;...

Official store: https://shopee.vn/maybelline_officialstore

The skincare brand Timeless is a well-known name originating from the United States. With a name meaning 'timeless' that helps maintain and improve women's skin wonderfully. By creating natural product lines with clean ingredients and free from harmful substances for the skin. The Timeless brand has gained immense trust among consumers.

With the belief that beauty comes from pureness, Timeless highly values bringing simple yet extremely effective skincare formulas. Therefore, the Timeless cosmetics brand is extremely environmentally friendly, and besides, it does not conduct product testing on animals.

In addition, Timeless mainly focuses on skincare with the top goals being: Moisturizing - Brightening - Anti-aging - Restoring. Its most notable strength lies in the production of serums to improve the skin. Some outstanding products from the Timeless brand such as: Timeless Hydrating Mist, Timeless Moisturizer, Timeless Serum, Timeless Eye Cream,...

Flagship products:

• Timeless 20% Vitamin C + E Ferulic Acid Serum.
• Timeless Dark Circle 0.5 Eye Cream.
• Timeless Squalane Nourishing Oil.

Official store: https://shopee.vn/timelessha.vn