Top 10 Most Valuable Brands in the World in 2019

Apple is a technology conglomerate based in Cupertino, California, USA. It was founded on April 1, 1976, as Apple Computer, Inc., and renamed to Apple Inc. in early 2007.

Apple designs and sells smartphones, computers, as well as other consumer electronics products. In 2019, Apple introduced several new services such as paid news reading, video streaming, gaming platform, and a proprietary credit card. These new services helped the company position itself as “not just a device brand, but a technology ecosystem with multiple branded devices and services.”

• Brand Value: $234.241 trillion USD
• Change from 2018: +9%.
  

Amazon is known for changing the mindset of established industries through technological innovation and massive scale development. Amazon was founded by Jeff Bezos on July 5, 1994, in Bellevue, Washington.

Amazon initially operated as an online marketplace selling books but later expanded to sell electronics, software, video games, clothing, furniture, groceries, toys, and jewelry. In 2015, Amazon surpassed Walmart to become the most valuable retailer in the United States by market capitalization. In 2017, Amazon acquired Whole Foods Market for $13.4 billion, significantly boosting Amazon’s presence as a traditional retailer. In 2018, Bezos announced that their two-day delivery service, Amazon Prime, had over 100 million subscribers worldwide.

Amazon distributes and streams video, music, audiobooks through subsidiaries Amazon Prime Video, Amazon Music, and Audible. Amazon also has a publishing arm, Amazon Publishing, a film and television studio, Amazon Studios, and a cloud computing subsidiary, Amazon Web Services. Amazon also produces consumer electronics including Kindle Ebook readers, Fire tablets, Fire TV, and Echo devices. Additionally, Amazon’s subsidiaries include Ring, Twitch.tv, Whole Foods Market, and IMDb.

Amazon is currently the largest e-commerce company in the world. According to the 2019 ranking of the top 100 brands by global market research company Kantar released on June 11, retail giant Amazon has a brand value of $315 billion.

• Brand Value: $125.263 trillion USD.
• Change from 2018: +24%.

Google is a multinational technology company based in the United States, specializing in internet-related services and products, including online advertising technologies, search engines, cloud computing, software, and hardware. It is considered one of the Big Four technology companies, alongside Amazon, Apple, and Facebook. Google was founded in 1998 by Larry Page and Sergey Brin while they were doctoral students at Stanford University in California.

• Brand Value: $167.713 trillion USD.
• Change from 2018: +8%.

Coca-Cola (often abbreviated as Coke) is a carbonated soft drink brand containing carbonated water produced by The Coca-Cola Company. Coca-Cola was originally formulated by pharmacist John Pemberton in the late 19th century with the intention of becoming a medicinal elixir. However, American businessman Asa Griggs Candler later purchased the formula for this medicinal beverage, and through savvy marketing tactics, he turned Coca-Cola into one of the leading carbonated beverage products of the 20th century. The name Coca-Cola derives from two original ingredients of the beverage: coca leaf and cola nut.

The Coca-Cola Company is a beverage manufacturer and distributor established in 1886. The brand became globally present by 1929.

• Brand Value: $63.365 trillion USD.
• Change from 2018: -4%.

Microsoft is a multinational conglomerate based in the United States, headquartered in Redmond, Washington; specializing in the development, manufacturing, licensing, and support of a wide range of computer-related software products and services. The company was founded by Bill Gates and Paul Allen on April 4, 1975.

Microsoft develops, manufactures, licenses computer software. According to Quartz, following a surge in stock on June 7, 2019, the market capitalization of Microsoft increased by over $1 trillion.

• Brand Value: $108.847 trillion USD.
• Change from 2018: +17%.
  

Toyota Motor Corporation- is a multinational automotive manufacturer based in Japan headquartered in Toyota, Aichi, Japan. Toyota Motor Corporation was founded by Kiichiro Toyoda in 1937, as a subsidiary of his father's company, Toyota Industries, to create automobiles.

Toyota leads the world market in sales of hybrid electric vehicles and is one of the largest proponents of the global hybrid vehicle market. Toyota also leads the market in hydrogen fuel cell vehicles.

Toyota is listed on the London Stock Exchange, New York Stock Exchange, and the Tokyo Stock Exchange.

• Brand Value: $56.246 trillion USD.
• Change from 2018: +5%.
  

Samsung Group - a colossal multinational conglomerate from South Korea headquartered at Samsung Town, Seocho-gu, Seoul. Samsung Group owns a multitude of subsidiary companies, most of which operate under the Samsung brand, making it the largest Chaebol conglomerate and one of the most valuable technology brands globally.

Samsung was founded by Lee Byung-chul - a South Korean industrialist in 1938, starting as a small trading company.

Over 3 decades, Samsung Group diversified into various industries including food processing, textiles, insurance, securities, and retail. Samsung has had a profound impact on the economic, political, media, cultural, and social development in South Korea, being a driving force behind the 'Miracle on the Han River.'

• Brand Value: $61.098 trillion USD.
• Change from 2018: +2%.

McDonald's is a fast-food restaurant chain with about 36,000 outlets in 119 countries, serving 43 million customers daily under its own brand. The company was first established in 1940 by brothers Richard and Maurice ('Mick & Mack') McDonald. McDonald’s is one of the largest fast-food companies globally.

• Brand Value: $45.362 trillion USD.
• Change from 2018: +4%.

Mercedes-Benz is one of the world's renowned manufacturers of cars, buses, and trucks. The brand is considered the oldest surviving car manufacturer. Initially owned by Daimler-Benz, it is currently a member of the parent company, Daimler AG (formerly known as DaimlerChrysler AG). Mercedes-Benz has been a pioneer in introducing many technologies and safety innovations that later became widespread globally. Second only to Toyota, Mercedes-Benz is a luxury car company headquartered in Germany.

• Brand Value: $50.832 trillion USD.
  
• Change from 2018: +5%.
  

Walter Elias Disney (December 5, 1901 – December 15, 1966) was an American film producer, director, screenwriter, voice actor, and cartoonist, who, along with his brother Roy O. Disney, founded The Walt Disney Company in 1923. Disney is a multinational entertainment conglomerate headquartered in Burbank, California.

• Brand Value: $44.352 trillion USD.
  
• Change from 2018: +11%.