Top 10 Most Valuable Brands Worldwide in 2019 - Mytour.vn

5. Microsoft (USA)

• Industry: Technology
• Brand Value in 2019: $119.59 billion
• Change in Brand Value from 2018: +47.4%

2018 was a successful year for Microsoft with significant achievements in the technology market, positioning itself as one of the highest-valued tech companies. Last year, Microsoft Surface received high praise from many tech news outlets, even the budget-friendly Surface Go garnered more positive reviews than the iPad Pro. Microsoft's smartphone apps received numerous updates. Services like Microsoft Teams surpassed Slack, and Azure competes strongly with Amazon. Despite some glitches with Windows 10 updates, Microsoft resolved them promptly.

Microsoft is a company with unpredictable directions, especially in hardware releases. Perhaps in 2019, Microsoft will unveil new Surface devices running on Windows 10. Currently, the Surface Book 2 remains one of the best laptops on the market. In 2019, Microsoft might leverage this advantage and introduce the Surface Book 3 equipped with Intel's 9th-generation processors and Nvidia Turing graphics.

Additionally, the Surface Pro line is expected to receive upgrades this year. The Surface Pro 6 is an intriguing device with powerful specs and new colors. Hopefully, Microsoft will upgrade the Surface Pro 7 with a thinner bezel design in 2019.

6. Facebook (USA)

• Industry: Technology
• Brand Value in 2019: $83.2 billion
• Change in Brand Value from 2018: +8.7%

On the occasion of Facebook's 15th anniversary, Mark Zuckerberg posted about the social network's 'mission' to connect everyone, drawing mixed reactions from the community. Over the past 15 years, Zuckerberg has been thinking about the purpose of connecting people. However, The Guardian advises Facebook's CEO to start considering the issue of misinformation and its impact on elections and the proliferation of fake news. That's something to think about in 2019 instead of just repeating the mission of connecting people since 2003.

Facebook boasts over 2.7 billion users across 100 languages and nearly $1.7 billion in revenue in Q4/2018 and $59 billion for the whole year. The company also reached a market capitalization of up to $484 billion in January 2019. 'Numbers that people should pay attention to and contemplate the true power of Facebook,' The Guardian writes. If Facebook were a society, then Mark Zuckerberg is the president of a nation with 2.7 billion people, a powerful figure with global influence.

7. AT&T (USA)

• Industry: Telecommunications
• Brand Value in 2019: $87 billion
• Change in Brand Value from 2018: +5.6%

Telecom giant AT&T announced plans to roll out 5G services to 12 cities across the United States. AT&T has utilized mmWave technology, enabling 5G connection speeds of up to 20 Gbps, 10 times faster than 4G's 2 Gbps. AT&T will initially deploy 5G networks in smaller cities and limit coverage in densely populated areas due to mmWave's susceptibility to interference and obstruction by objects like walls and large structures. The company aims to overcome these challenges and expand 5G technology deployment.

Andre Fuetsch, AT&T's president, stated that the company is ready to learn from and listen to customer feedback to further improve 5G technology in the coming months. In the first half of 2019, AT&T plans to expand 5G coverage to additional cities including Las Vegas, Los Angeles, Nashville, Orlando, San Diego, San Francisco, and San Jose.

AT&T offers a 5G package with 5 GB of data for users and businesses free for the first 90 days. The package will begin billing in January 2019. Customers will pay $499 for 15 GB of data and $70 for monthly subscriptions. The first Android smartphones supporting 5G are expected to launch in 2019, likely including Samsung's Galaxy S10 models. Several leaks suggest that Apple will not support 5G networks on its smartphones until 2020.

8. Verizon (USA)

• Industry: Telecommunications
• Brand Value in 2019: $71.15 billion
• Change in Brand Value from 2018: +13.3%

This global telecommunications company boasts a brand value of $71.15 billion, operating in 150 countries worldwide, headquartered in Basking Ridge, New Jersey, and is the result of a merger between Bell Atlantic Corp and GTE Corp.

9. Industrial and Commercial Bank of China

• Industry: Banking
• Brand Value in 2019: $79.82 billion
• Change in Brand Value from 2018: +34.9%

The Industrial and Commercial Bank of China (ICBC) is a multinational bank based in Beijing, China. Its headquarters is located at 55 Inner Fuxingmen Street, West District, Beijing. ICBC is the largest bank in China and the world in terms of total assets. It is also one of the four largest state-owned commercial banks, known as the Big Four, along with Bank of China, Agricultural Bank of China, and China Construction Bank. Established as a limited company on January 1, 1984, ICBC had total assets of $4.009 trillion as of December 2017, making it the world's largest bank and the largest public company in terms of assets, becoming the first Chinese company to achieve this feat. ICBC tops the world in The Banker's ranking of the world's 1000 largest banks and also ranks number one globally in the Forbes Global 2000 list for several years.

As of 2006, ICBC had 2.5 million corporate customers and 150 million individual customers. In 2005, net profit increased by 12.4% to 33.7 billion yuan (CNY) with total loans of 3,289.5 billion CNY. Total liabilities amounted to 6,196.2 billion CNY, up 11.2%. The total amount of non-performing loans (NPLs) was 154.4 billion CNY, a significant decrease. Although the actual figures are considered higher than official reports. The non-performing loan ratio is 4.69% and the capital adequacy ratio is 9.89%.

On December 2, 2014, ICBC was ranked the world's largest bank by total assets and capital. In July 2007, it was ranked 30th in the world in terms of revenue.

10. China Construction Bank

• Industry: Banking
• Brand Value in 2019: $69.74 billion
• Change in Brand Value from 2018: +22.8%

The China Construction Bank Group is one of the 'Big Four' banks in the People's Republic of China. In 2015, CCB was the second largest bank in the world by market capitalization and the sixth largest company in the world. It has approximately 13,629 domestic branches. Additionally, it maintains branches overseas in Barcelona, Frankfurt, Luxembourg, Hong Kong, Johannesburg, New York City, Seoul, Singapore, Tokyo, Melbourne, Kuala Lumpur, Sydney, and Auckland, along with a wholly owned subsidiary in London. Its total assets reached 8.7 trillion Chinese yuan in 2009. The headquarters are located in West District, Beijing.

China Construction Bank Corporation was established as a joint-stock commercial bank in September 2004 through a separation procedure carried out by its predecessor, the China Construction Bank, under the PRC Company Law. After approval by the China Banking Regulatory Commission on September 14, 2004, the bank (Jianyin) became a separate legal entity the next day, owned by the Chinese government's main state-owned enterprise, China Investment Corporation, or simply Huijin. In 2015, China Construction Bank ranked second in Forbes Global 2000 global rankings of the world's largest, most powerful, and most valuable companies for the 13th time.