Top 10 Renowned Korean Beauty Bloggers Today

With over 8.7 million subscribers, Pony stands as one of the most successful makeup artists in Korea. Hye-Min Park, known as Pony, is a trendsetter and a Korean beauty expert. So, if you seek K-beauty inspiration, look no further than Pony. In 2008, Pony started her first makeup blog on Cyworld, where she categorized various makeup tutorials, product reviews, and outfit photos. However, she joined YouTube only two years ago. Now, Pony is a top YouTuber, a professional makeup artist, an entrepreneur, the author of bestselling books, and a celebrity beyond Korea's borders.

For most fans of Korean beauty, Pony has created a realm of her own with an almost encyclopedic knowledge of makeup and beauty products. With striking looks, a vibrant personality, innate humor, and style, Pony is an inspiration to many women. Before venturing into YouTube, Pony was an 'ulzzang,' often modeling for Korean e-commerce stores. She skillfully creates fun makeup tutorials, capturing her audience by teaching them how to achieve perfect smoky eyes or recreate the alluring beauty of Kpop idols. Since most of Pony's videos are easy to follow and have English subtitles, they attract a considerable international audience.

Instagram: www.instagram.com/ponysmakeup/

Risabae is the host of a makeup show aired on Kakao TV, a beauty YouTuber who previously broadcasted on AfreecaTV. Risabae first gained attention as a Jumping BJ (broadcast jockey) on South Korea's AfreecaTV online channel. She then transitioned to YouTube, where she now boasts over 2.26 million subscribers. With more than 898,000 followers on Instagram, she has become a social media force. Risabae is renowned for her themed makeup tutorials and transforming into singer Sunmi.

Among beauty YouTubers, she is gaining prominence due to her skills, unique content, and makeup expertise akin to professional makeup artist Pony. As mentioned earlier, Risabae is an influential YouTuber who collaborates with famous personalities in the Korean entertainment industry such as JYP, Jang Won-young, and Haha, creating YouTube videos together! Apart from these, she has featured in videos with various other renowned artists like Choi Joon, Jay Park, Ahn Ye-eun, Choa, and Han Ye-seul.

Instagram: www.instagram.com/risabae_art/

Jen Chae is a modest, impressive, and talented Korean beauty blogger like no other. She excels in easy and simple makeup routines and skincare habits to the extent that even if you're a beginner, you'll adore her recommendations. Moreover, she documents the ups and downs of her life to connect beautifully with her audience. Before fame, she studied industrial design at the University of Kansas, where she also initiated her video creations. Holding a highly-rated job position but unhappy, she shifted gears.

Upon a user's suggestion to start her blog, in 2008, Chae established her website, From Head to Toe, and a YouTube channel. Two years ago, the professional vlogger, along with her husband, moved to LA to be closer to the beauty blogging scene; today, she has over 1.19 million subscribers. Upon moving to Los Angeles, she took the lead role in a web series by Wong Fu Productions, a production company founded by Ted Fu, Philip Wang, and Wesley Chan. Jen Chae is striving to find more creative ways to convey that message, and it's not just about clothes or the latest trends but something deeper. Jen Chae genuinely wants to inspire people to discover what they want to do, who they want to become, and who they are.

Instagram: www.instagram.com/frmheadtotoe/

Liah Yoo, born on June 17, 1989, in Seoul, South Korea. During her university years and early career, Yoo traveled to London to work with a Korean tourism organization, took a year off to work for an art advisory office, experienced various places, and interned. Yoo eventually discovered the Korean Beauty (K-beauty) wave and wanted to know more about the products, so she started her YouTube channel in 2011 to share her knowledge with the world. In 2013, Yoo graduated from Ewha Womans University with a bachelor's degree in architectural design and took on the role of e-commerce strategy.

In 2015, Liah Yoo left her full-time job to pursue her dream on YouTube, blogging about Korean Beauty. From makeup tutorials to beauty reviews, Liah Yoo has shared her tips online and become a trustworthy source for skincare recommendations, now boasting over 1.23 million subscribers. Yoo has built credibility in the beauty industry by helping hundreds achieve brighter skin through tutorial videos, sharing acne treatment tips, and reviewing her recommended products. Throughout her journey as a beauty blogger, Liah Yoo recognized the need for user-friendly products and a simple yet effective skincare routine. In August 2017, Liah Yoo launched her very own skincare brand, Krave Beauty.

Instagram: www.instagram.com/liahyoo/

SIN, a South Korean YouTuber affiliated with DIA TV, focuses on makeup and cosmetics reviews. Beginning as a beauty blogger on Naver before transitioning into a beauty YouTuber, she presents numerous high-quality videos, averaging 10 minutes each. Covering various beauty topics, from leggings, lingerie, and luxury coats to nutritional supplement reviews, she also delves into unique makeup tutorials like a full brand makeover, Squid Game Young-hee transformation, and military disguise makeup. In 2020, she collaborated with Apink's Namjoo for a 'Get Ready With Me' video.

SIN is a quirky and vibrant South Korean beauty blogger. Not only will you experience various aesthetics, but she's also famous for transforming into Kpop girl groups and Kpop boy band members! Once you watch her, you might easily get addicted to her content! Lately, beyond YouTube, she actively participates in external activities such as broadcasts and usually uploads about one video per week without a fixed video schedule on her YouTube channel.

Instagram: www.instagram.com/ssinnim/

Lamuqe , a South Korean makeup artist and YouTube star with over 1.62 million subscribers as of November 2016. Are you into the Korean makeup style and always want to try the latest makeup trends from actors or Kpop stars? Well, Lamuqe's YouTube channel is definitely for you. There's a reason why she has over 1.62 million subscribers following her makeup tutorials. The only limitation is that Lamuqe speaks only Korean, but recently she has started adding English subtitles to her videos.

Lamuqe is a beauty content creator with the motto 'Tomorrow more beautiful than today.' She primarily uploads videos about makeup and fashion. Lamuqe is known for her youthful and flawless skin, even without makeup! Her beauty tutorials revolve around a curated skincare routine to create the ideal canvas for any makeup style that complements the hairstyle. Lamuqe's videos are comprehensive beauty guides from head to toe, including topics like hair and fashion! She also shares valuable makeup tutorials and reviews, as well as the best skincare routines. She often updates her audience on current makeup trends that you can follow along.

Instagram: www.instagram.com/lamuqe_magicup/

Charlotte Cho, a beauty expert, author, co-founder of the K-Beauty destination Soko Glam and skincare content website TheKlog, and currently the founder of Then I Met You, a premium skincare product line focusing on a meaningful experience and quality ingredients directly to high-end consumers. In 2019, Charlotte was honored as Adweek's Vanguard in the year, WWD 40 under 40, and has been featured in media outlets such as Entrepreneur, The New York Times, Allure, Harper's Bazaar, and Fast Company.

Charlotte Cho is the one who brought the 10-step Korean skincare routine to fame across the United States. Adopting a skincare routine inspired by Korea truly changes your perception of skincare from a chore to a skincare ritual that you can look forward to! You can genuinely assess what type of skin you have and address the specific issues and needs of your skin by using various Korean skincare products. Essentially, you are providing your skin with what it needs to rejuvenate itself, making you more confident in your own skin.

Aside from staying hydrated by drinking plenty of water and consuming healthy fruits and vegetables, Charlotte Cho also advises placing a humidifier at your desk if you work in an office. Dry air can lead to dry skin and peeling. By having a humidifier near your workspace, it will help your skin feel moisturized and receive the necessary moisture from the air. You want to let your skin breathe and keep pores clean from dirt and makeup buildup. Simply focusing on cleansing as soon as you get home will greatly benefit problematic skin for women.

Instagram: www.instagram.com/charlottejcho/

Also known as the 'makeup witch,' makeup artist Jung Saem Mool is the creative force behind the stunning looks of Korean icons like Kim Tae Hee, BoA, Song Kye Kyo, Lee Hyori, Lee Seung Yeo, and many more, making her a respected beauty blogger in the land of Kimchi, loved by both Koreans and international audiences.

Many articles have revealed the 'real face' of idols in real life, surprising fans. This once again highlights the tremendous power of makeup that helps Korean beauties look flawless yet natural in front of the crowd. And when talking about the top makeup wizard in Korea, Jung Saem Mool cannot be overlooked. Many might be surprised to find out that, until now, this petite lady has been the mastermind behind the makeup of A-listers in K-Biz. You can easily spot a lineup of stars that Jung Saem Mool has worked her magic on, including Song Hye Kyo, BoA, Lee Hyori, Lee Seung Yeon, Suzy, Jeon Hye Jin, Kim Tae Hee, Jeon Ji Hyun, and more.

Aside from beautifying celebrities, Jung Saem Mool has introduced her own line of cosmetics. It's no surprise that this makeup line by Jung Saem Mool has received high praise from beauty experts and bloggers abroad, selling well in both the Korean and international markets.

Instagram: www.instagram.com/jungsaemmool11/

Daddoa is the beauty creator and planning director of Leferi Beauty Entertainment. Daddoa, a combination of her real name and the Korean snack 'bbangddoa,' was a childhood nickname given by a friend due to her chubby cheeks. Beyond various popular makeup tutorials like daily makeup, student makeup, and party makeup, her weight loss journey, shedding 15kg, is gaining popularity.

With 1.16 million loyal subscribers on YouTube, Daddoa is known for content featuring makeup tutorials and vlogs about her daily life. Trust us, her makeup transformation videos are absolutely stunning! She even provides insider tips that will elevate your makeup game. Additionally, she documents her weight loss journey on this Youtube channel. She often shares helpful health and exercise tips if you're considering shedding a few pounds, so quickly hit subscribe to her channel. Though she started as a vlogger, she has gradually established her name as a beauty blogger.

Instagram: www.instagram.com/daddoa/

Kim Dae Yeong - another beauty blogger on today's list, not only focuses on Korean beauty products but also shares makeup tutorials combining products from France, the U.S., and Korea.

Initially starting as an Instagram user by posting various makeup routines, reviews, and favorite products, Kim Dae Yeong then created her own beauty-centric YouTube channel. All her videos are in Korean, and she provides honest reviews of what she likes and dislikes about specific products. The only limitation is that only a few videos have English subtitles.

Famous for her cat eyes and captivating looks, Kim Dae Yeong wields one of the most powerful tools in her makeup tutorials. Dubbed the 'most understandable makeup teacher,' Kim Dae Yeong always delivers the simplest and most meticulous makeup tutorials, even for beginners. If you're just starting with makeup or looking for reviews on all skincare products, follow Kim Dae Yeong now!

Instagram: www.instagram.com/kimdayeong_life/