1. Understanding What Motivates Others
Regardless of whether your audience is large or small, understanding what motivates them to take action is essential for effective persuasion.
Put yourself in their shoes and consider their dreams, desires, struggles, and disappointments. When you know these things, you can get anyone to do anything. Why? Because initially, you should prioritize the interests of others before mentioning your own benefits. Don't just focus on yourself because that will erode others' trust. Perhaps you can't even trust someone who only thinks about their own gain. At the same time, by empathizing and understanding others, everyone surely feels confident in someone who can understand them.

2. Show Your Passion and Confidence
Sometimes, your own excitement and belief in what you're selling or doing can be the most persuasive reason. If you can express your genuine passion for what you're advertising or selling, people are more likely to buy. In a world where everyone has plenty of choices, energy, passion, and unspoken words will have to go a long way to convince people that what you're advertising is right for them.
Have confidence in yourself before you learn the skills of persuading others. If you have any doubts, they'll show on the outside. You have to be your own highest ally, and your issues will be even more convincing. Remember that.

3. Addressing Unrecognized Needs
Customers often feel like most of their needs have been met. You become more persuasive when you can discuss needs that customers may not even know they have. People make many decisions based on fear and uncertainty, and when you present the concept that there are unconsidered needs, you might just win someone over. You'll have an easier time persuading people if you have the skills to show them what they'll gain by following you, as if it's a question they've always had in their minds.
To do these things, you need to understand what your audience needs. Capture their attention by telling them you know what they want, then tell them how your opinion will help satisfy what they want. This is a method that taps into self-interest.

4. Always Provide Evidence and Reasoning When Persuading
This is precisely the top priority whenever you're nearing the end of persuading; this final strike will determine the success or failure of the conversation. It's often said, words with evidence are more convincing, so your persuasive words will carry more weight when accompanied by evidence and reasoning. This evidence and reasoning shouldn't be too lofty, just something you know that the other party doesn't. Otherwise, the evidence becomes almost useless. When they feel uncertain, it's also very difficult for them to trust you. And in any case, to make others trust and be persuaded by you, always ensure your evidence is specific, your reasoning is tight, and clear along the lines of 'speak before block.' Just a small loophole sometimes makes others lose faith in you. Thus, persuasion completely fails.
For example, when discussing a phenomenon of the Earth's supernatural, using evidence provided by NASA would be more persuasive than citing a specific scientist's name. Because NASA is more widely known. Always remember this!

5. Grasp the Similarities
Because everyone has their own perspectives, and most are fiercely protective of those perspectives. So it's not easy to get someone to abandon their views and listen to yours. To persuade others when your views and theirs are opposed, you need to grasp the similarities in each person's viewpoint and use that to persuade them. Becoming understandable is crucial if you want to become persuasive. When you build a friendly relationship and identify common ground, your counterpart is more willing to listen and buy from you. This is an essential factor.
Take a specific example for easier visualization: two of you are planning to invest in a business, but have different opinions about the business product. You can start persuading by saying, 'I see potential in product A, it has many advantages, but product B...'. And from there, you provide evidence and reasoning about product B. It's better than criticizing product A and only speaking positively about product B, which you've chosen.

6. Building Relationships
'A persuasive person is someone who can build many relationships with everyone around.' Obviously, building relationships is the first step you need to take to persuade someone. Why? Of course, you absolutely won't trust a stranger, someone who has no connection with you or doesn't bring any trust benefits to you, right? So do your partners. Building relationships to make them feel favorably towards you will be the first step to making it easier for you to persuade them.
But you have to remember, it's about building long-term relationships. Avoid turning your back after achieving your goal. That would be contrary to what we call sincerity mentioned above. Besides, it will make you have to persuade others for a lifetime because you will never have real friends - the ones who always truly help you.

7. Choosing the Right Time to Persuade, and Appropriate Communication
As we know, human psychology and emotions change over time. So you need to choose the right time when they're in their best state, most open to persuasion. At the same time, it should also be a time when you feel most confident because otherwise, your words won't be strong enough to inspire trust. When either your or the other person's mood isn't good, you definitely won't get successful agreement if you start the conversation.
When you're trying to persuade someone, you need to control your own emotions to avoid making mistakes in your conversation. Lessons on emotional control skills will help you – don't overlook them! In cases where you have to persuade many people, use emotionally persuasive methods rather than logic. Because according to scientific research, crowd psychology is easily swayed by emotions.
For different types of people, there will be different ways of communicating to persuade them. For example, some people like polite, gentle conversation, while others prefer straightforward, assertive communication... To know which type they belong to, you need to spend some time getting to know them, which is also the time you build relationships with them.

8. Focus on Making the Conversation Interesting
If you keep speaking in a monotone voice with lots of 'ums,' you'll make your audience listen to the problem over and over again. You need to be passionate to make your issue interesting. Impact their senses as much as you can. Even a remarkable gesture will have a positive effect on your persuasive speech.
Certainly, when you talk repetitively, boredom will make no one interested in your story, and gradually they will neglect your requests and desires in the negotiation. Focus all your confidence and abilities on this discussion, occasionally smile and make the other person smile too, it will make the conversation better.

9. Absolutely Avoid Offensive Gestures
These offensive gestures below will ruin the relationship you're trying to build, and the conversation will head towards failure with meticulous individuals, they consider it disrespectful and inadvertently judge you through these actions:
- Pointing.
- Whispering in a crowd.
- Scratching or touching body parts.
- Fiddling with jewelry.
- Using a pen to fiddle.
- Tapping foot.
- Crossing arms.
- Frowning.
- Looking elsewhere.

10. Humility
No one likes a braggart. Even if you think you're right, if you come off as arrogant, people won't want to listen to you. Not only do you assume you're right, but you also lack the persuasive skills to help others understand the issue as you do. We all tend to enjoy praise and respect even when we're wrong, naturally because everyone has their ego, right? To reach an agreement, you first need to understand that your goal isn't to assert dominance, win or brag about your knowledge. Instead, you need to present what you know to guide the other party to agree with your requests and desires.
Therefore, convey them with a humble attitude, listen, and acknowledge the values the other party holds. This will make them feel respected and acknowledged, making it easier for them to trust you. Moreover, we often have a better impression when conversing with humble individuals, don't we?

